create a business It may be simple, but the trick is when you have the need to expand it and make a virtual presence. There are many details that you should take into account before but even more when you already have it.
Between the different characteristics that you should take into account when making an online presence of your brand, is the so too the means and tools that you will have to use to execute them.
In this article, we will show you the best tools that you can use without being an expertto give life to your brand and protect your initiative as an entrepreneur.
What are the benefits of making streaming videos for personal and corporate brands?
Streaming videos have allowed all brands get a bigger audience and great positioning in the market. Thanks to this tool you can broadcast a live video that talks about your products, their uses or simply to answer frequently asked questions about what you offer. But well, it is not just making videos randomly, you must avoid believing that it is a very simple tool and Take control of this form of advertising.
Your purpose is not only to communicate but also to maintain an active audience:
There are no distances
The implementation of this tool It allows interact with your customers in real time from anywhere, without distance is a constraint. This is an advantage in terms of face-to-face or physical advertising, because a greater number of people can be reached at the same time.
Immediate feedback is generated
The live streaming can be used on any social network, detail that allows you to create immediate feedback with your audience, allowing greater engagement with the brand. Also, it can be used as a method of interview or collection of information regarding the opinion about what you do in your company.
Greater reach
By broadcasting all the lives through social networks, you can reach a large number of people interested in your products or services. Have a greater reach influence directly in increased sales that can be obtained. There will no longer be borders that prevent you from taking your product to the world.
Conveys closeness and proximity
If you want to increase your proximity to customers, you must show that behind a brand there are human beings, that make the product or service come to life. Although it may seem like an insignificant detail, it can be translated by your audience as the best CTA you can use.
low cost transmission
long ago only the big brands could afford to offer audiovisual advertising, because the costs for it were very high. But, currently, the issue of cost is no longer a problem because thanks to the live streamingwhich are possible on the different platforms available, the costs are reduced by 99%.
You do not need advanced equipment to be able to transmit your videos live, since with only a smartphone is enough to get in touch with your customers direct and the rest of the audience that watches you.
special announcements
One of the most outstanding advantages of this system is the use of the live video tool as a means to launch special announcements, opening the way to a new brand, product or service. The percentage of reception obtained through the lives is high, so it is the best advertising option today.
Your users participate in the interviews
All the people who follow you can intervene during the transmission of a live, commenting on opinions or giving compliments to the service you offer. If the largest number of comments received is positive, surely you will increase your positioning in the market and in the number of customers.
Direct customer service
Last but not least, one of the advantages of this tool is that it allows you to create a live that you can use to give answers to all doubts and thus give direct customer service. With that You demonstrate the importance that the people who follow you and consume your product have for you.
List of the best 20 platforms to make videos via streaming that you should know
Are many platforms that you can currently find to make live videos.
In this article, we will show you a list of the 20 most ideal platforms to gain a quick audience and increase your engagement:
youtube.com
Everyone knows the great YouTube, this being excellence among all platforms for streaming videos. Google’s bet offers a host of benefits, including its huge number of users who constantly interact with it. By simply creating a channel for your brand, you can make offers through lives. You can also show the advantages of your services, you will see that the increase in recognition will be progressive.
facebook.com
80% of the world’s population This data refers to the fact that this social network is one of the platforms with the most traffic per hour, a detail that You cannot ignore when making a good advertising strategy. With the use of this social network and the streaming video tool, you will be able to catch all those potential clients that can give greater value and positioning to your brand, propelling her into a higher echelon in the world of online marketing.
twitter.com
Like Facebook, It is one of the most famous social networksso any act of advertising or marketing in it will bring with it a series of advantages to your brand, such as virality in the content you generate. Making a live video on this social network is not complicated at all, since in its latest updates it integrated this function supporting the objective of its original architecture, in a social network of photos and short videos.
instagram.com
In the top five of the most famous social networks, you have a recognized in the world for being a mobile app that allows you to interact with a huge community through images and videos. Among its different functionalities, you can find Instagram Live, whose feature was included among its latest updates and it is one of the best ways to get in direct contact with your audience.
Skype.com
Currently, very used. Its latest updates have allowed it to integrate into the homes and offices of many people, due to the fact that data consumption and the value of videos are lower compared to other platforms.
It is true that To communicate through this network, you must define the receivers, because unlike the previous social networks it is impossible to launch a live video to people not scheduled in contacts. Despite this quality, you will be able to carry out a kind of conferences and direct customer service, options that give a lot of value to your brand.
zoom.us
Zoomjust like Skype, It is a system that works with streaming technology allowing you to make video calls and video conferences. Among its few differences with the platform mentioned above, is the opportunity to save and record all meetings, in addition to Allows you to use a virtual whiteboard. This tool can be of great value for your brand or any venture, establishing its importance when making video conferences or video calls. for customer service.
hangouts
Following the line of platforms for video calls, you also have Hangouts. This is a Google tool that allows you to connect audiovisually with all your contacts just by entering the email address. If you want to create a kind of group calls to teach something, or impart some content or other need, just by scheduling the meeting and sharing the link, the rest of the people will be able to access.
google meet
is a powerful feature that you have access to through Gmail and Google directly, and although it can be confused with Hangouts, they are different platforms. This service is the great competitor of Skype, Zoom and Jitsi, because their qualities and advantages are very similar.
collabify.app
This tool also for video calls offers the opportunity to come into direct contact with the client, understanding that the close relationship you have with them is essential for the growth of a brand. Just by entering your website and sharing the link, you can make all the conferences or video calls you want, since you do not need to download any package for its use.
Jitsi Meet
An ideal platform for making videos is Jitsi Meet. It has a simple and easy-to-understand interface, as well as allowing multitasking when making video calls. This tool is one of the few platforms that was designed based on the open sourceso it is very useful and there is no cost to use. Access their website from meet.jit.si
GoTo.com
If your business is currently a large or expanding company, then the ideal platform for your brand is GoToMeeting, because it offers you a list of functions that will allow give that value and style to your brand, while serving your customers. Creating meeting rooms with GoToMeeting is not very complicated, and it is also one of the few streaming platforms that allows create quick meetingswithout the need to consume many resources.
Messenger Rooms
Messenger Rooms is a Facebook tool, which is currently used as the forte to dispel doubts about products or services offered. The evolution of social media aims more at digital commerce and the complete integration of Messenger Rooms in Facebook It has turned out to be that impulse that companies needed in this community.
StreamYard.com
With the use of StreamYard You will be able to be in contact with your partners or clients, without the need to download a file because this platform allows you to make video calls from its website, including among its features the opportunity to broadcast transmissions through social networks, such as Facebook and LinkedIn .
WebinarJam.com
If you want to do webinars, then WebinarJam is recommended for you, an excellent platform that you can use for your sales. It integrates a list of truly useful tools to boost your marketing strategy, such as sending automatic emails, notifications and other functions. The Marketing Experts They consider this platform as one of the best options to bring the product and brand to life without having to make direct contact with customers.
Yowi.TV
In position number seventeen on this list, like YouTube can be used to save content or stream live video that promote the brand or product. Although, this time we are not talking about alternatives to YouTube, YowiTV It is an excellent option to replace it.
everwebinar.com
Everwebinar is one of the best streaming tools that you can find on the internet, whose focus is based on offering a fast, organized and professional transmission to all its users. Among its different features you can find the automation and sending of emails, the creation of events and the opportunity to allow…
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