【Being a Successful Community Manager】Step by Step Guide ▷ 2022

If you want and succeed in your work to manage social networks of the big brands, you need to continue reading until the end. We will explain what it is to be a CM and what is its importance for companies.

Also, We will talk about the professional profile that a virtual community manager should have and we will tell you the tasks that this person performs in the management of social profiles.

Don’t get lost where you can find a job as a Community Manager and the steps you should take to be the most recognized CM. Check out.

What is a Community Manager and what is its importance for companies?

To know what a Community Manager is first It is important to understand what social networks are. These are virtual platforms in which users interact through subscription methods to the profiles of each member. Namely, a person or company uploads content and it can be seen by a limited number of Internet users or by any user who likes the publication. this last It will depend on the type of content and the interest that readers have about that post..

From the previous definition it can be deduced that social networks They are excellent sales channels for companies. This is because a large number of people are found on virtual platforms who are willing to buy the product for the services offered by the organizations. For this reason, it is important channel the sales forces in the RRSS to get the .

For it It is necessary to coordinate the publications, know the , accurately handle the techniques to obtain efficient posts and above all interact with the community. All these actions are performed by the Community Manager. This person is responsible for maintaining customer loyalty, through branding and above all carrying out the social media plan.

There are different ways to meet the communication objectives of a Community Manager. In some cases, formal language is used, while in others the relationship with the target market is made through humor. All this will depend on the objective pursued by the company and the nature of the business..

Don’t forget that a Community Manager must always be updated because in this way he can get to know the tools betteryou will understand the behavior of the metrics and will be able to advise correctly for decision making.

Professional profile of the Community Manager What skills and qualities should a community manager have?

For a CM to be successful in his work it’s necessary that pick up some skills. On the other hand, personality and other particular qualities strengthen the professional profile of the Community Manager.

Let’s see below some aspects and skills to be successful in managing a virtual community:

• The most important thing of all is that he is a proactive person. This means that you must anticipate the drawbacks and make decisions based on your experience and also your intuition. From this it emerges that people who react once an important event has happened have no place to be managers of a community of social networks.
• Must be passionate about computers. It must be borne in mind that to manage the RRSS and any business account it is necessary to know about basic programs and hardware. This will help you save time, better understand management details, and troubleshoot according to your interests.
• Understand management statistics. Virtual platforms offer their users metrics related to the behavior that users had before each publication. This information is important to know the tastes and interests of the community. With this, the data will be used to correct deviations or set new objectives that allow increasing profitability. For this reason, the virtual community manager must perfectly manage each metric component and understand the reason for the variations.
• Your personality should be outgoing. An important aspect within the CM is that you can express and communicate everything you think in a simple way and without disrespect. For this, it is important that his life is not carried out far from the community and that his social treatment is good to avoid controversies with the followers.
• Must Manage the language so as not to make grammatical or spelling mistakes. This point should be basic in anyone who writes content that is uploaded to social networks, since their work represents the company, which can generate a negative aspect in their followers if they do not know perfectly the language in which they write. .
• It is important that you know about editing programs. The images and videos that are uploaded to a network must have the imprint of the brand. For this reason, it is important that a community manager knows about software that allows content editing so that it conforms to the spirit of the marketing strategy proposed by the Social Media Strategy.
• It must easily adapt to the profile of the company that hires it. A Community Manager can not only carry out work for a certain sector of the community, but must also be willing to contribute to the growth of almost all companies, which have a quite different line of business. That is why a CM must easily adapt to the organizational culture of its clients to express the organization’s own ideas in social networks.
• A Community Manager must have an analytical personality. The key to succeed as a CM is to analyze and interpret all the events that appear within a society and also in a virtual community. You will be able to detect this if you have analytical traits that allow you to choose the important facts and discard the inconsequential ones.
• Empathy. It will be useless, that is, all this knowledge and personal skills if it does not produce empathy in the other person. Therefore, it is essential that the community manager be a respectful, attentive, participatory person who knows how to actively listen to her interlocutor. For this, it is also necessary to know that one’s own beliefs are not always shared by others and that other people may have a different point of view than one’s own.

Community Manager tasks What is this person in charge of managing social profiles?

An Internet Community Manager has different tasks to deal with, andthese are:

• Collaborate on branding. The growth and formation of the brand are one of the pillars and the main occupations that Community Manager has. It does this in different ways, the most common being opinion on established marketing strategies and fostering the creation of the Internet community.
• . It is essential to know not only the market leaders, but also all those participants in the niche in which the brand is located. To do this, it monitors their social networks, analyzes the advertisements on the different web pages and compares the opinions of the followers.
• Prepare and upload content to digital platforms. This is one of the best known jobs of a CM. He is responsible for editing images and videos adding the components established in the marketing strategy.
• It is responsible for answering the concerns of followers. Interact with the community to build empathy and brand loyalty.
• Set up social media tools. It is important to keep the website and all the digital platforms that help to raise awareness of the brand constantly updated. Within this set of tasks you are likely to use bots to automate them.
• Analyze the metrics. Studying the behavior of the followers of the uploaded content allows us to understand the reactions of the community, being able to interpret the tastes and feelings they have of the brand.
• He advises and transmits his analysis. It is not only important to know the metrics of social networks, but also to share them with the people responsible for the . For this reason, the Community Manager becomes a fundamental link in the chain of .
• Contact the influencers of each of the networks. It should not be forgotten that influencers are very important people for the development and opening of new sales channels. The job of a Community Manager is to select each of these celebrities to reach an agreement to recommend the company’s products or services.
• Moderate the community. It is important not only to interact with users, but also to control that these people , or make hate-type comments. This helps to maintain the transparency of communication channels.
• In some cases, he attends events on behalf of the company. There are Community Managers who are in charge of attending social activities on behalf of their client’s brand. This helps to know in more detail the opinion about the brand and the activity that the competitors have.

What is the difference between a Community Manager and a Social Media Strategist?

A business plan includes the strategic development of sales channels, opening of new markets, research and implementation of new products and the expansion of the brand, among other factors. To carry out this commercial project, it is necessary to divide it into several sections, one of them being digital. This is where a social marketing plan is developed which includes different actions that will allow the growth of the brand within the Internet.

This task may be carried out by a sales manager in the organization or by a Social Media Strategistwhich is in charge of establishing all the bases and conditions to implement the strategy that is related to social networks and the digital world.

Within this social marketing plan The parameters and guidelines that must be met in social networks are established. This stage is where the Community Manager interveneswhich is responsible for carrying out a part of the marketing plan that was designed by the Social Media Strategist.

Where to find a job as a Community Manager?

If you want to earn a living being a Community Manager of companies, you can look for a job in:

• Work web pages. You will be able to search for the ideal job for you in those employment sites that are highly recognized for the search for human resources. It is recommended that you always choose portals that are safe to avoid wasting time and not being a victim of fraud. Among the most recommended pages are Jobs.com; Milanuncios.com; Infoempleo.com and Google for Jobs, for the latter you will have to enter https://jobs.google.com/about/intl/es-419_ALL/ and click on Begin.
• Job seekers. Infojobs.net are portals that collect searches from various platforms and display them in order of categories and date of publication. They have the advantage of being able to trigger notifications every time a new Community Manager job appears.
• Human resources placement agencies. At companies like Manpower Group they maintain…