Today, the creators of online radio They have more tools to add interactive banner ads in order to be able to monetize all your content. Being this, a great alternative that is echoing in the digital world and represents an excellent solution for online radio and podcasting, in general.
For this reason, online consumers no longer only encounter advertisements from annoying pop-ups or banners that are displayed while browsing the web, but you also get various ads on podcasts as well as internet radio stations. Consequently, there are many users who want to know what is the best way to restrict such advertising.
In this sense, an optimal ad blocker has been created for radios and podcasts, known as “Adblock Radio” and allows its users to get rid of the advertising they find in these cases. Next, we explain how it works and the steps to take to block a radio broadcast or podcast ad, correctly, with it.
What are the advantages of using a radio and podcast ad blocker?
Before detailing what the famous ad blocker called Adblock Radio is about and knowing its functions, it is worth specifying what are the most important advantages around restricting all banner ads found on the web and podcasts, Commonly. Since, although for many people they can be very useful, for others it is very annoying because it negatively influences their experience as a user.
Having said this, we proceed to point out The greatest benefits revealed by the fact of using a powerful ad blocker present in podcasting and online radio broadcasting:
- This tool has the ability to identify the advertisements that are broadcast.
- Thanks to the fact that they manage to detect the presence of an advertisement, they allow the user to automatically lower volume or change station, so as not to have to listen to the advertising that becomes so annoying, in most cases. In other words, with an ad blocker of this type, listeners can easily skip commercial breaks.
- They offer the possibility of improve the experience of each user while he enjoys online radio or a podcast.
- It has the function of cracking programs or can even block ads for specific apps (like, for example, Spotify).
- It is an open source tool and, due to this particularity, it promotes collaboration between users. In addition to that, anyone can integrate it into their player.
Adblock Radio What is this audio ad blocker and how does it work?
Now, we distinguish that Adblock Radio consists of an ad blocker aimed at podcasts and live radio broadcasts, especially. Which, uses techniques such as voice recognition, machine learning and acoustic fingerprinting to detect advertising formats and with it, allow listeners to skip commercial breaks in their preferred online radio broadcasts. Giving very good results in both online radio and podcast.
For its part, the basic engine of Adblock Radio is from and use one of ads along with a fingerprint which is based on a typed summary generated by an audio signal. Thus, thanks to these functions, it converts the audio characteristics into a series of digits that can be combined through an algorithm. With which, tries to detect what is playing at any given time (music, a conversation or an advertisement).
In this way, if it manages to discover that it is an advertisement, it proceeds to change the radio station or turn down the volume immediately, depending on what each user chooses. Thus, an ad blocker that uses the same technology as Shazam to be able to identify songs.
It should be noted that, according to its creator Alexandre Storelli, Adblock Radio is guaranteed to take two approaches when it comes to blocking or restricting commercials in an audio stream, after being able to detect it. The first of these approaches is checking audio sound volume, taking into account that the ads are based on acoustic compression, in general. In addition, it is also supported by another idea that refers to the “fixed time lock”which estimates that ads are broadcast at certain times.
At present, it is only possible to try a demo of Adblock Radio that supports 79 radios located in 13 countries, among which is Spain. Said demo offers the possibility for the user to select what he wants to listen based on restricting commercial breaks, from these options:
- Listen to the available music no ads or conversations.
- Block ads, only. In this case, you will be able to hear the music and the conversations developed between the presenters.
- Listen to normal radio, that is, without blocking absolutely any content transmitted. But, in this situation, it will not make sense to use Adblock Radio.
For their part, experts recommend that it is better to choose the first mode proposed, that is, listen to music without advertising and without conversations. Since, it is likely that the blocker presents certain problems when differentiating between what is an advertisement and a conversation between the announcers.
Steps to block an ad on a podcast or online radio broadcast with Adblock Radio
If you are a fan of listening to Internet radio and enjoying the different podcasts that are available, you will surely want to enjoy an optimal listening experience. Reason why, It is very interesting to be able to use Adblock Radio from your computer and even directly from your smartphone and therefore, then We present the steps to follow for each mentioned case:
In the computer
Many users choose to enjoy online radio content from the comfort of their computer and, for this reason, it is necessary to explain the procedure to follow from a computer of these to restrict the different commercials with the help of Adblock Radio.
If you are one of those listeners, here we show you each step to complete:
- First of all, using your preferred web browser. For further help, you can click here directly: adblockradio.com.
- Next, among the options available at the top of the screen, click on “Demo player”. With which, you will be redirected to a new window where you will have to click on the button that indicates “Try the demo now”.
- Subsequently, you must choose what you want to hear and what you prefer regarding the detection of advertisements; from the menu available on the left side of the screen.
- At this point, we recommend select “Music only” in “I want to listen to:” (1) and, in “On ad detection…” You can choose between muting the advertising, skipping the stations or lowering the volume in the meantime (2). Then, enter your email address to log in (3).
- With the above, you must access your email where they will send you the access link. Once you open that link, click “Next”. So you can start choose the radio stations you want to heareither by undertaking the search from the bar provided or from the link of the available content.
- Finally, according to your priorities, you must adjust the options of “Filtered content” and “filtering action”, which refer to the filter modes. With that, you’ll be ready to enjoy radio broadcasts without annoying online advertising.
on mobile
Regarding Android users, it should be noted that they have the possibility of download the AdBlock Radio mobile app, directly and for free from the Google Play Store. Thus, once the application installation process is completed, they will have to access and search online radio stations by keywordwith which they can create their own playlist.
Likewise, from the ad blocker function, you will have to select lock type (turn down the sound, switch to the next station or replace with a music file from your device). In this way, Adblock Radio works on an Android mobile.
On the other hand, iOS devices will not be able to install any application from this tool, since It is not available in the Apple Store. Because of this, the process to be carried out will be different because it will be executed from any trusted web browser.
From the web, they will have to carry out the same steps as on the computer; but, of course, via the iPhone interface.
Are there other audio ad blockers besides Adblock Radio?
In view of the fact that the Adblock Radio project is very recent because its creation took place in 2016 and, in addition, it has had certain problems based on legal issues, by radio stations of French origin that have threatened to close the site ; it is presumed to be a tool that does not reveal 100% security and reliability so far.
Because of this, many users want the ability to try other broadcast on online radio and/or podcasts; so they wonder if other similar tools already exist.
Nevertheless, unfortunately, for now there are no more solutions that allow to restrict such audio commercials. Although, since Adblock Radio is open source, it is presumed that new programs of the same type will emerge soon.
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