The future of content on the internet is video without a doubt. It is increasingly noticeable in search engines, which are constantly updated giving preference to this format over text and image. But why is it happening? simply because this audiovisual medium considerably improves the user experience. It does not mean that the others will disappear, but it does mean that the preference of Internet users for this type of content is clear.
Just look at the growing development of platforms like Youtubewhich is already the second most consulted search engine on the net, or Vimeo. The data shows that video outperforms other content formats in almost everything. Not only for being easier and more entertaining to consume, but also for its versatility in almost every way. That is why everyone who wants to succeed in the digital world, You must learn to exploit it to the fullest..
If you want to know how to edit a video, in This guide will teach you step by step everything you need to know about it.; from what is a video editor to what are the best effects and tools that you can use in them.
What is it and how can we use a video and audiovisual content editor?
A video editor is software that allows you to create, edit and assemble audiovisual material. There are them for all levels; from basic programs with simple functions and easy-to-use interfaces, to more powerful ones that require certain editing and assembly knowledge to be able to exploit them to the full.
Using them is quite simple. You just have to open the editor you have and import the video you want to improve. Also, also you can use several clips to create a new one that is originaleven mix them with all kinds of digital sounds.
The curious thing about this format is that you don’t specifically need a recording camera to create one. You may use static images and show one after the other accompanied by music and voice-over to create valuable audiovisual material. What is really important here is the content itself and the way in which you structure it so that the user on duty understands it perfectly, the message is what is important.
What are the most used and useful effects in video editing?
Video editing programs and applications have a wide range of special effects that you can apply to your videos to make them more dynamic and entertaining. There are all kinds of effects; some very easy to use and others that require more mastery to do so. Below we mention which are the most interesting to create audiovisuals of great value at a professional level.
slow motion
This is the slow motion effect that we have known for years. It is based on decreasing the playback speed of the frames so that the image slows down, thus allowing each movement of the protagonists to be better appreciated. Depending on how it is used, this effect can generate drama, tension or even emotion, on other occasions humor.
For example, if you use it just before an important event or action occurs in a scene, it will be as if you paralyze the viewer’s heart, keeping them on their toes until whatever is happening is over and then breathing back when the video returns. to play at normal speed. If what happens is good, this will generate a real explosion of emotionswhile if something happens you may be surprised, shocked or with a bitter taste in your mouth.
Using it cunningly this effect can be one of your best weapons to play with the emotions of the video consumer. Therefore, it is generally available in all video editors, from the most basic to the professional ones.
fast motion
This is the opposite effect of the previous one. This is to speed up the playback speed of each frame to make the image play faster. This can be done both ways; move the video forward or backward to a previous scene. It is generally used to give the feeling that time is passing.
In fact, there is a type of video called time lapse It creates exactly that feeling. Although you might think that this generates ecstasy in the user, the truth is that it generates quite calm as people see how the hours go by quickly until it stops right at the scene they want. Although this It basically depends on the music that accompanies; if it is soft it will generate calm, while if it is moved it may generate anxiety.
Skins like “Snapchat”
This is a new effect that was first implemented in the Snapchat app. Is about place a mask or sticker on the face of the protagonist or the characters in the video. Currently, many social networking applications have this “filter” with different themes, making the character have the face of a dog, cat’s eyes and much more.
To do it in editing programs it is necessary that this have a facial identifier for the mask to be applied automatically. Otherwise, it will have to be applied frame by frame individually to achieve this, which is within the reach of people with extensive editing knowledge.
dispersion effect
Dispersion is an effect that causes a solid object to disperse and appear as if it is disintegrating or exploding. It is generally used in photography, but it can also be done on video. It can be considered a special effect since to apply it you have to have extensive editing knowledge, although it depends on the program you are using. If it’s a powerful enough one, it can do it automatically if desired, though not on specific subjects.
Split screen
This effect is about split the screen into two, three or more parts so that each of them plays a different clip of the video. It is generally used in video tutorials as it allows a specific point to be explained in greater detail, or to show the same event from different angles.
For example, in a guitar tutorial video, it’s very useful since you can split the screen into two parts to show the strumming and fingerings in each part, so they can be appreciated better than focusing on the whole shot.
Perform leadoffs
Making intros is one of the most useful elements to give personality to a video. If you have a YouTube channel, this will be your best weapon to start building brand recognition.. This is a clip about 30 seconds used to present an audiovisual. Best of all, you don’t need to be a great expert to create your personalized lead, just an image that you put in motion and a little music to do it, it will be your business card and everyone will recognize your videos as soon as you start.
Zoom effect
This effect can be done both in an editor and when recording the scene. It is based on making a zoom in or out of an object or subject in the video. Two variations of this exist; zoom in and zoom out. The first zooms in on the image, while the second zooms out. Not to be confused with traveling in and traveling outwhich are camera movements that can only be applied at the time of recording.
Infinite loop (GIF images)
The infinite loop is about taking a piece of video and making it start over to create a loop that never ends. This will be repeated forever as many times as the video is played.
These types of files are known as GIFs. and can be easily created in a video editor. You simply have to select the part of the video that you want to play and when exporting it, select the mentioned format. In order for this to be possible, it is necessary that the fragment chosen is not very long, they usually last between 5 and 15 seconds.
transitions
Transitions are that minimal amount of time that elapses when going from one shot to another.. They are milliseconds, but in the editors they can be customized to create a more dynamic transitionand most have libraries full of these that the user can use at will between each scene.
Although they are usually very useful, it is advisable not to use them in excess since they can negatively affect the general composition of the video. It is recommended to use it between scenes and not between shots within them.
Special effects
Special effects is a very broad term, but the truth is that They can only be applied by professionals since each audiovisual work uses its own special effects., having to create them from scratch. These effects can vary depending on what is needed in each scene. The best known are:
- Make a character fly.
- Have a character cast some power from their hands.
- Making an object move without anyone touching it.
- Distort space (as in the movie The Origin)
- Create fantasy scenarios.
Actually, a mega post could be made talking about all the special effects that can be created. The reality is that everyone they are extremely complex to execute and professional knowledge is needed to do so. The first time that highly realistic special effects could be appreciated was in the first Star Wars movie, undoubtedly a masterpiece ahead of its time.
What are the best applications and programs to edit videos?
Being able to apply these mentioned effects or not depends on the knowledge that the producer has, but above all on the power of the program or application to edit video that we have. There are editors for all platforms and below we present you which are the best.
For YouTube videos
If what you want is you may not need a very powerful editor. This platform is not very demanding in that sense, so any of the following programs would work for you:
Filmora Wondershare
An intermediate level editor that is very easy to use for those who are not experts in the world of audiovisual editing. Has everything you need to make great YouTube videos; a wide variety of effects and transitions, a library of images and royalty-free music, functions to improve the audio, among others that will be very useful to you. You can export your videos in 1080p quality.
Adobe Premiere Clip
This is an Android version of Adobe’s popular professional video editor. Not as powerful as the original but It will allow you to make interesting editions thanks to its multiple functions. In addition to the basic tools, you’ll be able to record audio in real time to perform dubbing and export everything in 1080p quality.
lightworks
An advanced editor with basic functions and other extremely powerful ones that will allow you to make professional level editions. Yes ok it is necessary to have extensive editing knowledge to exploit it to the fullest, once you master it you will be able to produce authentic works of art. It has support for mount videos in 4K quality and export in all existing formats.
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