A must Know everything about social networks and people’s behavior within a community. That is why it is so important for a professional in CM, know how to use Facebook Insights.
In this facebook toolnot only can we find a huge amount of data, but it can be our best helper for decision making, and the development of new and powerful campaigns.
Today, we will explain all those important points that you must know so that you can be a true professional in social networks. Also, we will explain How to do a good analysis of results.
What is Facebook Insights and what is this FB tool for?
Facebook, It is one of the social networks with a large number of users., being one of the largest today. In her, we can find tools like FB Insights, allowing us to develop as a professional in . The indicators that it gives us Facebook Insightsallow us to view the statistics of our page from another angle.
If our site represents a business or organization, use this tool will allow us to develop and take enormous steps in the world of the community manager. We can find reports in this tool, where all the statistical documents of the network are recorded. In this way, the graphics will be the ones who tell us the evolution of our page, letting us create future activities with greater impact in the community.
What are the main advantages of using Facebook Insights in your Facebook strategy?
Although there are many social networks that allow us to do a powerful digital marketing, Facebook he’s number one at it. None of the most recognized has left aside Facebookbecause this network has always been considered one of the best and with more active users. If we know how to use the tools of Facebookwe can get many benefits.
Such are the following:
- Better customer contact: This is the first and most important advantage. Good communication with customers is essential for the brand to be recognized and grow in the market. In other words, this translates into authenticity and credibility.
- cheaper propaganda: The more the customer identifies with the brand, it helps to promote a advertising without promptingresulting in advertising with reduced costs.
- Feedback in real time: Feedback is very important for the growth of a business or organization. Knowing how to take advantage of it is the essential trick for evolution of a brand.
- The orientation: It is key to knowing what the interests of the public are. Knowing this data will allow us to lean according to the tastes of the followers, achieving a better appearance and activity in the posts.
- Greater range: Facebookis one of the social networks that has the greatest reach, uses the tools properly, and knows Translating the indicators will allow us to impact a larger audience.
Facebook Insights tools and functions What data can I analyze with it?
As we have seen in the development of this magnificent theme, Facebook Insights, gives us different benefits and data that we can analyze. Taking proper advantage of these indicators, our progress in the social network will be a thousand percent.
The data that can be analyzed, allowing us to know our public, are the following:
- Visits and time periods of the follower on the page
- Level and breadth of organic and paid reachboth discriminately
- ancestry or descent I like you
- Number of visits per hour per page
- control charts of parameters
- All data obtained can be analyzeddiscriminated by type of interaction
- Differences and comparisons with pages similar to ours
- Analysis according to type of datasuch as: gender, age, community, country and others
- People active and achieved
- Time when there is more activityof our publications and on the page in general
- Data of events
- activity level in the stories and their reach
These are the main data we can study with Facebook Insights. Its usefulness and benefits will allow us to increase our engagement and have a greater recognition of our brand in the market.
Learn step by step how to use Facebook Insights to analyze the impact of your fanpages
The most important treasure of a community manager and in the digital marketingis knowing how to use communication technologies, and what better than Facebook.
So that you have this knowledge, which constitutes any person as a professional, we leave you the following steps:
Let’s access Power Editor
To enter Power editor directly go to this URL: https://business.facebook.com/adsmanager/ is a powerful marketing tool Facebookwhich allows us to publish a monitored way. Thanks to this function, you can study the impact and scope of all our publications. Although well, it can be used for many more functions, today we will use it only to use Facebook Insights.
To access, simply we click on the Facebook page that represents our business, and we go to “Manage my ads”. Being there, we search and select “Facebook Ads”, and we click on “Powereditor”
Note: If you already use the power editor, you can skip to step three.
We connect Power Editor with our Facebook account
our page of Facebook must be linked with PowerEditor, so that the data can be viewed statistically. Although fine, if you already have it linked, you don’t need to look for the link. To do this, we only select the account of our Facebook, We accept the process, and statistically evaluate the data.
We access Facebook Insights
Now, we must access the statistics system of Facebook. We search in the “Menu”, the option of “all the tools”, there another menu of options will be displayed, where we will choose the first option.
Let’s determine the public to analyze
When entering the public statistics, we will see a window with three different options, in order to analyze our audience. For exampleif we have more than a thousand followers, with the option of “People connected to your page”, we will analyze the profile of the specific public, that is, a fraction of the audience.
Although if we want a deeper analysis, but in an expanded way, we can choose “Everyone on Facebook.” Including our entire public in the analysis, we will be able to see each of the indicators that we have shown in the course of this article.
We filter the public
To sectorize the public that we want to analyze, we must point out the their demographic location. With this we can assume this sector as our target, in case of being a business, and our objective is to impact the people of a city or country first. For exampleif we want to analyze the situation of a population of Spain, first we choose this as the target country, then the age, and sex. They can also be filtered by interests, but it depends if we want to search for the scope of a specific topic on our page.
Note: only allowed for pages with numerous followers, so it must be at least moderately well-known.
We evaluate the results
Once we have our entire database assembled, we can analyze each of the data obtained. Its different indicators will allow us to know the behavior of our publicationsalong with that of our followers. At this point, we will make more use of the filter options, which we will find at the top of the window. Clicking on each of the options we will have more specific data of each of the sectors or indicators that we are going to study.
Finished
By studying each of the indicators, we will have a study and greater knowledge of our pagetaking into account the points strong and weak. From this analysis, we can have a best strategy for our next campaigns and promotions.
Facebook Comments
Disqus