Facebook Live Producer is one of the most important tools offered by Facebook to its users.. Thanks to this software you will be able to create professional quality content quickly and easily.
If you want to know what this streaming program is and what it is for, you will have to read this post until the end. We will show you the step by step that you must do to avoid making mistakes when you want to transmit.
But this is not all, We will also recommend the 5 best programs that you can download legally and use as an alternative to FB Live Producer.
What is Facebook Live Producer and what is this FB Live tool for?
If you have one and want to grow it, then you cannot miss the opportunity to use Live Producer. This is a native tool that was launched by the network itself in 2017. Its objective is to help content creators in their live broadcasts through the access to customizable setup features, which are free and result in professional quality every Live.
The growth of its popularity grows day by day because, in a few steps, the streaming software lets you start a live performance looking like a real expert with just use the webcam or another external camera. Namely, no need to use third-party programsthough it’s a good idea to opt for these items if you want to get extra benefits.
Since its implementation, the Live They can improve interaction with viewers and even select the audience to which you will address. It doesn’t matter if you want to broadcast a video game, interview, motivational talk or show your products, in all these cases you can use it to edit your videos and improve templates, choose the best quality and use the appropriate filters for the subject you are dealing with. Finally, as you progress, your followers will be able to find you more easily in the section “Live” of Facebook Watch..
What are the main functions and features of Facebook Live Producer? What can we do with it?
Thanks to Live Producer you will go from making rudimentary Lives to authentic audiovisual productions. But how can you use it? Well, you have a multitude of configuration options. For example, it allows you to choose between 3 transition media, via stream key, camera or paired encoder. In this section you will find the code you need to use other third-party platforms (such as OBS Studio or XSplit) and the access key.
Inclusive you find a link to facilitate direct access to your live videos. You can place this label on the rest of the social networks, your blog or website, among other portals. In addition, in the left section you have all the information you want to add to the live video. Thanks to this field you will be able modify title, tags, privacy (depending on the target audience), the date of issue and the location, among other characteristics.
It’s even feasible to include some descriptive comments about your stream to give the viewer more information. By this means you also decide where the publication will be displayed, whether on one of your pages, in groups or on your biography. Or if you manage several Fan Pages you have the option to choose “Post on more pages”. In the same way, among the same settings you can “Schedule” your streams, “Have guests” or “See upcoming events”.
All these possibilities improve the quality of the live performance and facilitate the creation of various contents. Indeed, you can use this resource in conjunction with the Creator Studio tool. This is a platform similar to FB Live Producer, but designed for Community Managers and specialized in the metrics of the work you do.
Nevertheless, do not think that in Facebook Producer you will not find help to improve your metrics. Just head to the top menu to see your stream status, charts, polls, and more. Therefore, it remains to be answered What is the main goal of Facebook Live Producer and where are these features headed? The objective is that you can interact in the best way with your audience during the live and that all its functions help you to know how well your streams have performed.
Learn step by step how to use Facebook Live Producer to broadcast live from any device
We will show you below the process you have to do to use FB Live Producer like a professional.
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Check some general concepts before you start
One aspect to take into account is that Live Producer only works from certain browsers. So it is recommended to use the or Firefox. Although you can always try with your trusted browser to see if they are compatible. Besides this, It is important that you check the speed of the Internet connection before starting the live, since this is a key success factor to avoid interruptions and cuts during the transmission.
Do not forget that the more PC resources you use, the higher the demand for upload speed will be. Though the quality of the Live will depend on multiple factors (devices, objective, type of content, etc.), with the previous points in mind, you will be able to Sign in to Live Producer to create high-quality content.
Enter FB Live Producer
Once you have controlled everything that we mentioned in the previous point, you will be able to access the Facebook live production tool.
To do this, you will have to do this step by step:
- and stay on home screen from your FB account.
- Click on the section of your new publications, the button “live video”. You will find this option next to “Post photo/video” either “Feeling/Activity”.
- automatically the platform will redirect you to the tool Live Producer.
If you cannot find it through this means, you can also enter through this link https://es-la.facebook.com/formedia/solutions/facebook-live, then you will have to choose the button “Stream Now”. However, if you will use this method in the long term It is important that you learn the route from your account. Just remember that you can start the Live from your profile or from your page or group.
Each modality has its unique functions. For example, if you broadcast it choosing your biography as the destination, you will be able to select exactly who will see it. Instead, Fan Page privacy is limited to geographic and age groups. Meanwhile, everyone in the group will have the possibility to see your videos live.
Customize live video information
Enter the configuration panel and continue in this way:
- Being in the Producer panel place the cursor in the left section.
- choose “Stream Now” either “Go live with other people”.
- Select from the dropdown menu which channel the stream will be viewed from. In the biography, on a page or in a group.
- under this you can indicate the level of privacy of your videothat is, who will see the live.
- Click on “To follow” and write an attractive title and a meaningful description for your content. Remember that this is key, so you will have to opt for catchy words that generate empathy with your followers.
- In the right corner of the box you can embed the location or tag some friends.
- In this step You must indicate if you will transmit a video game and place its name. In this way the game video will have a greater reach.
- For finish this step decide if you will do a small test broadcast or not.
Make a test transmission
If you choose to pre-broadcast, keep in mind that during the test transmission only some will be able to see you. That is, only Fan Page administrators and editors are granted this right so they can help you adjust the last details.
Choose more customizable options
You also have other functions that you can use and that will help you a lot, some of them are to tag a sponsor or raise money. If you still do not have this possibility open, investigate and make the most of it to donate to a just cause. Among the other features you have, you can insert a thumbnail of the video. This will allow users to preview a still image of the stream.
Choose the transmission medium
If you have already passed the previous points, now you must specify which mechanism you will use to make your Live. In the right section of the screen, at the top appear the buttons. Decide if you will use any connected camera, stream key or paired encoder. In case you want use an already connected camerayou will only have to overcome the permissions of the operating system of your computer to be able to start transmitting.
By doing so, you will still be able to use webcams or DSLRs. If you have more than one recording device, you will have to choose in the box “Options” the function “Use camera”. Within this sector you will have to select the microphone, the camera and the method of sharing the screen with the computer. Remember to choose if use persistent stream key or not depending on your marketing strategy.
If you want to always use the same Alternatively, just check the appropriate box in the right section. Although it is valid to use the webcam, the fundamental purpose of Live Producer is to go a little further. To improve the transmission quality in terms of video and sound, it is best to opt for the other options. Thus, if you choose to link a third-party transmission software you will be able to pair your mobile.
This is great for broadcast gaming videos or computer tutorialsso you can lean towards use professional recording equipment. For example, professional cameras, lighting and more advanced microphones. Later You will be able to read about the 5 best programs that can be useful in this streaming modality.
Adjust the rest of the configuration options
If you don’t want that a momentary bad connection ended your stream continue down in the right section of your screen.
Then perform these steps:
- Opens option “Setting”.
- Search the tool “End live video if streaming stops” uncheck the box.
- at this very moment you can choose whether or not to end the publication when you finish the live. For this, you will have to move the button “Unpublish when live video ends.”
in option “Reproduction” you will find more customization tools. For example, choose whether or not you want users to be able to go back Live, for this you will have to choose whether your followers will be able to send you messages on Messenger. You can even choose whether to use subtitles during the course of your broadcast. All these functions are activated or deactivated by moving the corresponding buttons.
Use the interaction tools
Finally, take advantage of the interaction tools, they are located in the top menu (above the general settings). You must have…
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