It is a company that has greatly improved the lives of its users. It offers us a large list of tools that can help us with our studies and businesses, ideal for the promotion of a new brand.
Among the tools that we can use to increase our sales and boost our brand, is , that although it is not available in all countries of the world, it is the perfect ally for our business.
In this article we will explain what it consists of Google Shopping and which are they the benefits you get with its use. Also, we will show you some that They will help you get the most take advantage of this tool.
What is Google Shopping and what is this tool for?
Google Shopping is a search engine for digital stores, where we can consult the products that we want to buy, obtaining information that tells us the closest stores that offer them and the different existing costs. This search engine was previously known as Froogle, because it was the union of the word Frugal which refers to low priced productsand the name of the company Google.
The function of this system can never be confused with that of a department store, its characteristics are very different. If you have a company and you want to exhibit your products, simply send a data feed to the search engine Google Productsand get involved in the search results.
Just like the normal search engine, you can pay to promote yourself, allowing your digital store higher traffic. The search algorithm sorts the results by prices, promotions, discounts, greater relevance and other features, so that the user feels pleased with the displayed index. Also, we can do specific searches, such as a famous store, or phone brand, obtaining excellent results, which not only focus on quality products, but also at low prices.
How does Google Shopping work and in which countries is it available?
The operation of this system is not very different from what we are used to seeing in the normal search engine. As we already mentioned in the previous section, This search engine focuses on the result of digital stores, evaluating them according to the characteristics of their products. The information obtained after each search is one of the characteristics that difference to Google Shopping, with the basic one.
We can take a simple search as an example. To do this we open two windows in our browser, in one of them we enter the search engine Google normal and in the other to the motor of Shopping. In both, we will seek iphone x. Clearly, you can perform any other search. The results of Google Shopping They will have many similarities with the normal one, with the difference that this one shows photos of the products, titles and/or prices of the same, including the name of the store who advertises it.
The normal search engine will offer us very general results, including descriptive information about our searches. To expand the information obtained in the Shopping index, we simply click on “Google Shopping results for…” and it will show us a page with more information and results.
With the use of the advanced search tabwe can better filter the resultsso that the index that shows us is according to our criteria. You can use the payment method for your products to be advertised, but like the basic engine, you must specify keywords and objectivesbeing this necessary for the calculation of costs.
Because this system is still under development, Google has not been able to adapt its engine worldwide, maintaining a presence only in the following countries:
- Germany
- Argentina
- Australia
- Austria
- Belgium
- Brazil
- Chili
- Denmark
- Spain
- USA
- France
- Japan
- Italy
- Mexico
- Norway
- Netherlands
- Poland
- United Kingdom
- Sweden
- Swiss
- Turkey
What are the advantages and limitations of Google Shopping? Is it a good option to sell?
The use of Google Shopping can bring with it a lot of benefits for our store or commercial sector. However, respecting the law of yin yang, where everything good has something bad, it also includes a series of disadvantages.
Let’s see some of them:
Advantage
The traffic is essential for the increase of our sales and increased product recognition. This is one of the many things that we can obtain by using Google Shopping. Every time a user search for a product, Google displays a table with results Shopping, indicating prices, models, store name and other characteristics. The result of this is interpreted as positive because it increases our sales.
When we use the payment method in Google Shopping, the company shows us first in all the indexes that match the keywords specified when making the contract. Another of the great benefits that we obtain when using Google Shopping to promote our store and products, is that we can choose if we want to show product announcements simultaneously, allowing us to double our sales, becoming a recognized brand.
Disadvantages
Google Shopping organizes the results by the prices of our products, and if we only use organic searches, we will not always have favorable results, since there are multi-stores like and that offer Constant discounts and offers.
What is needed to use Google Shopping and start selling on it?
sell on Google Shopping It is not a difficult or complicated task, it is simply we must take into account some important details to be able to start our sales in this wonderful search engine.
Let’s see:
Google Adwords account
The account is essential, so if you still do not have it, you must enter the website and register. with her is where you will link your Google Merchant profileso you can create your campaign with the catalog of your products.
Google Merchant Center account
We can’t link our account ads with Merchant, if we do not have an account in Google Merchant Center. For this reason, account creation is essential on this platform so that we can upload our product feed, freely.
product feed
We must have a product feed, which is a file with the extension XML, that indicates all the necessary information about our products. If we want our products to appear on Google Shoppingwe will have to send our feed to Google Merchant.
Online store
Although this is very obvious, its importance should be noted, since this is where the traffic obtained will be directed, and it is where sales will be formalized. There are many free platforms that we can use to create our online storealthough we recommend the paid subscription.
Tips to get the most out of the Google Shopping tool
If you want to get the most out of this spectacular search tool, then you should follow the advice that we present below:
Create the perfect title
The titles are the ones that make the first impression on the client, so if they are not so striking, we will not be able to obtain the expected results. It is true that there is no template that helps us to create perfect titlessince this depends on the type of product and the type of audience we have.
The great experts, although they do not consider it a template, recommend that the titles be formulated as follows:
- Brand – Gender – Product – Color – Size
Perform social proof
There is no better detail that helps sales than the ratings from other users. This is known as social proofand it is one of the best features that it offers us Google Shopping. We can activate the evaluations in the form of stars, so that it helps in the reputation of our store and products.
Start with your most powerful products
We must organize what we show first and what to show later, because it is in this way that we can increase our sales. The trick is offer the products that are most quoted in our store.
Choose the best photo
The space that it offers us Google Shopping for our images it is very limited, so if we do not make good use of it, our audience will not be able to properly appreciate the product photo. In this sense, great importance should be given to the angles to capture the greatest possible characteristic of the products.
Add custom labels or custom labels
Add the appropriate tags It will allow you to improve the order of your catalog, and appear in better organic results. These tags should contain only the keywords that describe the product. Although there are other tips, the most relevant so that you can get the most out of your store with Google Shoppingare the ones mentioned above.
Facebook Comments
Disqus