Social networks have become one of the most important platforms for most of humansand it is that they not only allow interaction between usersbut they have also become a source of entertainment, job opportunities and above all, one of The best tool to publicize or business.
All this has made it very important to be able get new followers in your profiles and for this it is necessary to make use of elements that allow you to have a greater reach in each of your publicationsas are the . These items are used for both personal, social and business accounts and which can help you achieve very positive results.
However, you have to know how to handle this type of tool in order to have good resultsand it is that one of the most common mistakes of most people is that they usually place a large number of them in each of the posts, being this the main mistake. This is how we are going to teach you here until number of hashtags is allowed on each of these platforms, To do this, follow in detail everything that we will teach you below.
Why is it important to use Hashtags in your posts?
The hashtags or also known as labels have become one of the most key elements in the different social networks when wanting to increase the reach of each of your publications.
This is how here we are going to teach you the different reasons why you should start using these labels:
Helps you build your brand
These tags are a real opportunity for each of the users to start build your own brand in a very effective way, especially if you are driving promotional content. Therefore, if you want advertise a product or service and what you want is to gain interest in your businessthen a very good alternative is to start using this tool.
That is why here we are going to show you some examples of well-known brands around the world that have used hashtags to promote any of your products. the company of Sabritas has made use of them to promote the product of lemon flavored friesfor this they used the label #LifeNeedsSabor.
Another clear example of this is the franchise of Burger Kingwho also make use of these elements to promote your fast food chain. One of the hashtags most famous who have used has been #BurgerInfieles which was released for annoy all your competitors.
It doesn’t matter which way you want build your personal brand through this platform, what you should make sure is that you can use these labels that will undoubtedly help you to get the most out of it.
Increase interaction
One of the main objectives of these elements is to help users to to increase the perception and interaction of each of your publications, allowing their reach to go much further. Keep in mind that it is not the same publish content that can only be seen by your followers to publish content that can be seen by thousands of people if you use the proper and correct tags.
According to the statistics of the Twitter social network, has reflected that the brands that make use of this technique have 50% increased in terms of interactions compared to those who do not use or make use of this technique. It has also been shown that hashtags offer a very favorable impact on the number of retweets.
And it has been possible to discover that Tweets that include hashtags are 55% more likely to be retweeted and shared by other users than those that do not. In this way it can be seen that the level of interaction at the time of applying this technique it is much greater, so making yourself known will be much easier.
Find your target audience
These labels not only allow you build your personal brandbut it helps you increase interaction on each of your postsbut also allows you to be able find your target audience, something that is very important for these cases. This is because these tags allow Potential customers can find your brand more easily.
Keep in mind that all companies or personal brands use labels on their products or services in order for customers to find themsince the same happens with the clientsthey use labels of what they want to find, so all those who are interested in your products will have the opportunity to be found with each of your publications. This is how this tool has become very effective in most of social networks.
Specially in instagram, being this platform one of the most dominant today. Therefore, all this has become a very powerful technique so that most users can find everything that interests them. This is how all those users who are starting with their online business can start to build your own audiencefor this they must use the most used hashtagswhich will allow create a greater impact and interest towards your brand.
Learn how many hashtags you can use on the main social networks
As previously mentioned in the post, the vast majority of people tend to making the mistake of inserting many tags in each of your posts, and it is that the vast majority of them use the same theory, and it is that “The more hashtags the post has, the greater the chances of it being seen” and this is totally false.
The truth of all this is that each of social networks have a certain number of tags what is recommended use per postthis will allow said content to focus on it and the objectives achieved are much more favorable.
This is how here we are going to show you how many labels you can use in the main social networks:
Facebook It is one of social networks most popular of all timethis is how today it is one of those that has more active users on your platform. However, in this social network the use of hashtags is not as decisive as in other platforms, this is because most of Facebook profiles are private. According to the statistics of this portal only 12% of the accounts are public, so that tag reach levels will be minimal.
Keep in mind that at be private profiles users do not share their publications with strangers, so the range is much less. That is why in this social network the most recommended is use 1 or 2 hashtags per post. An advantage that this platform offers is that it allows you to use your FB profile to promote campaigns on other platformswhich allows your brand to promote contests or campaigns on other channels,for increase awareness of your brand.
In the case of Instagram social network hashtags have much more importance, it could be said that it is one of the most active platforms with this type of technique. And it is that in recent years the labels increasingly become a more than essential element in the publications of this social network. instagram not only allows it to be used in each of uploaded posts, but they can also be add in stories.
In addition, you have the possibility of take advantage of your account control panel to carry a detailed report of each of your publications, as well as the scope it has had and the impressions it has generated. The main difference that can be found between Instagram social network with the other platforms of this type is the number of labels that can be usedin this case users can use between 9 and 15 hashtags at a time, what of In a way, it allows them to receive more interactions.
Keep in mind that when using these elements it is not convenient to use the first one that occurs to youto be able to have positive results you need to know what are the most promoted and searchedthis will help you get optimal results when using this more powerful technique.
Youtube
YouTube platform has become another of social networks that allows the use of these elements, it allows the use of up to a total of 15 tags in the video description. However, when the content is published on the platform only the first three tags you have placed will be displayed.
Therefore, even though Youtube shows you that you can place a total of 15 hashtags, the truth is that it will only show you 1-3 tags. In the event that you put a tag in the title this will not be displayed above those of the description so it won’t be worth much to do.
Surely when you hear about hashtags it comes to mind the net twitter socialand it is that it is not a secret to anyone that Twitter is the great platform to use these tags, since from they were where they originated. This platform, like Instagram has a specific section for labels, where each of the users can see the top or most popular posts that use the hashtags.
All this makes this social network become a powerful tool for your marketing strategy. Keep in mind that to use these tools you need to your profile is public, since if it is private, you will not have the desired reach. All the tweets that include tags can be viewed by any other user who consults the hashtags section, including all those people who do not follow you. In the case of Twitter is recommended to use 1 to 2 tags per post.
LinkedIn allows the same number of labels as Twitter and Facebookin this case hashtags have an addition very different from those of the other platforms of social networksand this is because LinkedIn works in a very different way. This platform also has a specific section of labels as it happens in Instagram and Twitterallowing users to search and follow different keywords using the hashtags that are best positioned.
So using each of these keywords in your posts will allow you to be discovered by other users of the platform. The way to use them is very simple, you can apply it every time you make an update or an article, so you just have to add the key word with the # sign at the beginning of it, just as it is done in other social networks. In the case of LinkedIn these tags are mainly used for business, so they are a lot more direct and professional.
Something that differs from those keywords used in other social networks that are much more basic and less serious in most cases. According to this, it can be said that Hashtags allow you to have a…
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