【Hours to Post on Instagram】What Are They and Why? ▷ 2022

Nowadays, Instagram is one of the social networks with the highest user growth worldwide. and its power within the world of social platforms is increasingly notable. Thanks to the fact that it has become the main ally of brands and companies for capture and increase its significance in the digital environment.

However, in order to enhance the reach of your posts on this site and get a better response from the public, It is essential to take into account certain aspects that significantly influence. Undoubtedly, one of the most important of them, lies in taking into account the convenient time to upload post.

Since, each social network You have your own schedule to ensure success in getting the desired response. Which means that, certain hours of the day are called the best times to post on Instagram and, below, we explain the reason for it, as well as its impact and what they are specifically.

Why is it said that there is a “best time” to post on Instagram?

Basically, the fact of posting on Instagram at the best possible time, It is essential to get the attention of your target audience. In view of the fact that the viewing and interaction habits of the users of this social network tend to be different compared to other platforms and, consequently, It is not easy to determine when users are most active.

Therefore, it is important to study and establish a specific and effective schedule based on the exclusive audience you have. every account on instagram and above all, depending on the different time zones in which said public is located.

Since this way, you will be able to capture the attention of people who are truly interested in the content you share. On the other hand, because it is a social network that It is managed directly from the mobileusers can stay connected at any time of the day, according to their customs and habits.

Therefore, it is essential to inspect the uses of instagramers and with it, narrow the range of hours for find the most effective time to post. In this sense, according to the hours set for it, your publications will reach more to the right users who can help you strengthen and enhance your brandin order to gain an excellent position in instagram. Taking into account that obviously this will be essential to get engagement and numerous responses on your posts.

What are the best hours of the day to share content on Instagram?

Now, you will wonder what are the best hours of the day to share photos or videos on this social network in order to acquire the benefits indicated above, based on the importance of establishing a fixed schedule for that. Thus, we indicate that, in global terms, it is appropriate to post between 5:00 p.m. and 6:00 p.m. on business daysplus it is also recommended to do so Mondays and Thursdays at 8:00 p.m.specifically.

However, to locate the best time to post on Instagram, It is important that you value certain parameters linked to some characteristics of your audiencein order to further refine your strategy.

Among these aspects, we point out:

• The demographics of your target follower: If they are people who work during normal hours (from 9:00 am to 5 pm) they are likely to check your instagram account in the morning. But, if for example they are university students, they will surely stay active at night. Ultimately, the first step is identify your audience target to find out what time of day they prefer to review this platform.
• Time zone difference: In case you have followers from all over the world, it is much more complicated to estimate an exact time of day to post and get the desired answer. On the other hand, if your followers live around the same time zone, it will be easier to locate the ideal time.
• The engagement that you have noticed: It is also essential that pay attention to the increase or decrease of the interaction when posting at certain times of the day. Thus, by testing different schedules, you will be able to find the most optimal times to publish and attract your audience.

On the other hand, if you want post videos in your account instagram, we recommend doing it after work or school hours. Since, as usual, the interactions in the clips tend to differ from the photos published on this site. So that, If you want your videos to be successful on the social network, it is better that you share them in the evening hours.

In addition to that, in general, you can rely on certain tools that have the ability to indicate the best time to publish, according to certain statistics based on the behavior of your followers. In this way, they manage to calculate what is the best time to share content on instagram and they even reflect the level of interaction obtained by the publications made at that time.

Will it affect the reach of my posts if I post them at another time?

In view of the relevance shown by the fact of making publications in instagram at the best time, users may wonder if, in case of making such publications at another time of the daywill negatively influence the reach of your publications and the effect generated from them.

Faced with this dilemma, we point out that, such a reason if it can affect the importance of your Instagram account. Since, in addition to assessing the content to share, it is also essential to check what is the best time to publish on instagram; being these two characteristics, the main keys to achieve success on said platform.

In any case, keep in mind that posting more during non-work hours is ideal, instead of doing it throughout the day. He also chooses to bombard your instagram profile with new posts during the weekends that are the days of rest and leisure for the majority of people. Besides, on any given day, avoid doing it in the early morning when almost all users are sleeping (for example, between 00:00 and 8:00 a.m.).