for it is not an easy task. It is estimated that every 60 seconds, about five hours of material is uploaded to the platform, that means there is a lot of variety to choose from and that to stand out you have to do things right.
If you want, it is not enough that you see content creation as a hobbyyou have to combine the above with a thorough investigation of which are the most profitable niches and the strategies that you must develop to satisfy the information demands of your followers.
The help you need to find a competitive niche and focus your YouTube channel in that direction, You will find it in this course, as well as successful channels that have had a significant impact and from which their creators obtain very good income.
Best niches to create a YouTube channel
There are several reasons to focus on a specific niche on YouTube, one of them is that those who have subscribed did so because they are interested in the subject, if you do not have a specific north that decreases the interest and you might even lose some fans who have signed up.
There are several niches that you can focus on to be a successful youtuber and in the following points you will find them detailed along with some channels that have managed to position themselves in each specialty:
Health & Wellness
This is a very broad niche that includes a wide variety of topicsincluding losing weight, diets, a better diet, nutrition tips, yoga, exercises, the fitness world and many other things.
There are several ways to monetize it and one of the most used is with affiliation. You can promote products, services, books or any related item, as well as offer good advice on the subject. There are many online stores that offer this type of advertising that can be combined with some sponsors or YouTube’s own sponsors.
Some channels that are recognized and famous are the following:
- : This channel contains complete routines to lose weight, strengthen parts of the body, and speed up metabolism, all from home.
- : This internist doctor offers his more than 130,000 subscribers information on various ailments and pathologies, as well as tips to know when the body is malfunctioning.
- : This psychologist and university professor comments on issues related to well-being, especially anxiety and depression, but he also talks about bullying and addictions.
- : This psychologist’s channel has 275,000 subscribers who talks about emotional conflicts, partner dependency, relationship breakups and many more topics, of which she has also printed some publications.
- : Jesús Sierra and Isabel Belaustegui are in charge of strengthening this profile that gathers more than 800 thousand fans. They share comprehensive health information with the intention that those who follow them have a better quality of life.
Beauty
Every year the increase in visits to beauty channels on YouTube is remarkableregardless of whether it is for women or men, young or old. Topics such as skin treatments or makeup based on celebrities are some of the topics that are addressed in these spaces.
Taking this into account, there are many companies interested in investing to reach the public, especially if they are channels that have been established and have a good number of followers. The The best way to monetize it is with the promotion of related products and brands with beauty. The earnings are diverse, there are channels that produce up to 30,000 euros.
In the following list you will see some of the channels that have the largest number of fans and good content:
- : Twice a week, this Mexican creator presents new content to her followers, especially beauty tips to look flawless on special occasions. She gathers just over 25 million fans.
- : Since 2011, the owner of this channel, Katy Esquivel, has talked to her 5.4 million subscribers about beauty, makeup, fashion, and the latest trends related to these topics.
- : The Spanish Patry Jordan includes beauty tips on her channel, the steps you must take to make your makeup look perfect, as well as how to comb your hair to get the most out of your face. That combines it with home medicine tips and exercises.
- : 749 videos has been made by this Spaniard on her channel that bears the name of HappySunnyFlowers. There she talks about fashion and makeup apart from domestic situations that entertain her 838 thousand subscribers.
- : From the hand of Marta Díaz, this channel brings videos alluding to makeup on Thursdays and Sundays, analyzing how celebrities do it and the ways to solve it with different brands. He has the support of 1.31 million subscribers.
nutrition and fitness
A good diet, combined with an effective exercise routine, is key to staying healthy. On YouTube there are dozens of channels that have various training routines both simple and advanced, in which you can select the one that suits you best. These youtubers they are a kind of personal trainers at home.
To monetize the channel, you must use advertising directly provided by YouTube, along with affiliate sponsorships. However, one of the options that you can take advantage of is the paid courses and consultancies, this gives you control of the content and the earnings that you will have.
Some prominent channels regarding fitness and nutrition can be found below:
- : The yoga instructor Elena Malova is the presenter of this channel that has 3.31 million members with whom she shares cardio routines, nutritious and low-calorie recipes that are easily mixed with exercise.
- : this space seeks to transform the way of life of any person to a fitness style. The instructors are Fabio Vallejo and Esteban Nicola, who provide tips and routines to keep fit.
- : the channel is a mix of health, beauty and of course personal training tips to keep things consistent. Its director seeks to convince everyone that this is the best lifestyle.
- : This personal trainer of Spanish origin shows on her channel the importance of combining nutrition with a training routine. There are cardio, sports and yoga exercises.
- : This trainer offers his followers the way to get in shape with the music of the moment, teaching, according to him, the best technique to lose weight, lose weight, muscle mass and improve health.
Gaming
Daily increase the number of creators who are inclined to the world of video games and the platform has opened the door for them by making interesting proposals in terms of marketing. It is estimated that there are more than 250 million videos postedranging from new releases, its operation and live broadcasts.
There are several ways to monetize a channel of this content. Among them are the memberships that have a monthly cost, obtaining direct sponsorships, with the during a transmission or using the .
Now, here are five gaming channels that stand out for their fan base and quality content:
- : 17.1 million followers and almost six billion views have this channel that makes comments on various games as well as live broadcasts. Each video they post enjoys wide popularity among fans.
- : Games of all kinds can be found on this channel, going through the horror ones or the lighter ones combined with a bit of humor. Its creator is Rubén Doblas Gundersen, of Spanish-Norwegian origin.
- : This Spanish youtuber, whose real name is Samuel de Luque Batuecas, manages his space in which he has 33 million subscribers. He performs direct and analysis of different video games.
- : The administrator of this channel is Borja Luzuriaga Vázquez and he indicates that he likes to upload videos of games that attract the attention of the majority, whether in mobile or web format. It has the support of 11.2 million fans.
- : another of the largest gaming channels on YouTube as far as the Spanish language is concerned. It has 31.4 million followers to whom it also provides humor, songs and experiments.
Finance
The economy ceased to be a subject for specialists to become something common and routine, everyone wants to know how to save, invest money better and not spend on unnecessary things. There is a wide variety of tools available, however one of the ones that occupies an important space when consulting are YouTube channels. As in all cases, earnings depend on the views you havebut to this you can add affiliate marketing or the collaborations of your followers.
Here are some of the featured finance channels on YouTube:
- : This driver has a degree in finance and tries to explain in a simple way the most frequent doubts that usually arise and that many may not ask for fear. He has 717,000 followers and uploads content twice a week.
- : Manuel and Victoria create content for entrepreneurs, showing them how to most effectively develop their projects. There are two aspects to which they pay a lot of attention, which is e-commerce and digital marketing.
- : This channel, which has 1.2 million fans, seeks through motivation to help you make better use of your resources. They talk about making money, personal finances and being more productive.
- : The Spanish version of this channel helps to develop financial knowledge in a practical and simple way, helping to make good decisions when investing.
- : The idea of this channel is to serve as a source of financial instruction, for this they have the advice of experts and reflections to help you use your money well.
cryptocurrencies
The cryptocurrency market is currently consolidated, therefore it is common to hear terms like blockchain technology and decentralized finance. Due to the boom they have caused, there are many people interested in learning about the subject and how cryptos work.
Considering the need for information, a channel dedicated to cryptocurrencies is profitable as long as the data you provide is accurate. One of the useful tools to get income is with affiliate marketing, placing the link of virtual wallets or .
Now you will see an example of five youtubers that are profitable in this area:
- : Although he focuses on personal finances, through his main experience he shows the use that cryptocurrencies can be used to achieve financial freedom.
- : His intention is to help everyone understand what surrounds the world of digital money, specifically in relation to cryptocurrencies, in an easy and simple way.
- : this channel is a bit more technical, however the language is geared towards newbies. Here the experts teach you how to read the movements of the market to make safe investments.
- : The news and updates about Bitcoin, Cardano, Ethereum and many more are available on this channel that uploads content almost daily for its around 48,000 followers.
- : shows investment tricks, update around new projects and some trading courses is…
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