The organic positioning of a blog can be improved if a set of techniques is used SEOwhich are not difficult to carry out, but you need to know their secrets to be efficient.
User experience, page authority, and search competition are not topics to be covered on the surface.. On the contrary, they are keys to SEO.
In the following paragraphs we will explain in detail the techniques that you should use to position your website and obtain the best SERP placement. You will know all the tools available today.
Why is it important that our blog is in the top positions of the SERP?
“Search Engine Results Page” is what forms the acronym for SERPs. which refers to the list of results offered by search engines when a certain query is made. Therefore, the objective that a blog should have is to be located in the first positions of that list to obtain higher organic visits.
But this is not the only thing that is obtained when a website is in the “Top10” either “Top20” of Googleor from another search engine, too create more popularity thus increasing the authority from the blog. In addition, it improves the reputation of the brand and, above all, generate higher financial income.
What are the keys most taken into account by Google to position a blog?
In order for you to position a blog faster in Google, you will have to take these criteria into account:
user experience
When a person browses a website, they expect to find all the information they were looking for before entering and that the page has promised them.. In addition, the navigator needs to quickly know what the blog is about and in which sections they will find the data they are looking for. For this it is necessary that the web has different factors that will help to improve the user experience. when you are on the site.
For example, when a link is referred to, it must redirect to the corresponding blog or not have type errors 404. Another important thing is how fast the page loads. That is, every time enter a website it is necessary that the response be as fast as possible and its design is still attractive.
Therefore, Restricting the user to a good experience is a negative factor for SEO. This will not help to analyze the behavior that the visitor has each time they enter the page, nor is it possible determine which areas are easily navigable and which are not.
page authority
This SEO concept is responsible for measuring how popular a page is within Google or any other search engine. By this we mean that the metric we mentioned is in charge of giving credibility to the content contained in the Blog and that their quality is based on the guidelines required by the search engine.
With this tool you can contribute to faster search engine positioning, so all websites should be in charge of scaling positions based on this criteria. To find out what the true authority of a blog is, you can use the indicator “SEOMoz”. This one has ratings on a scale of 1 to 100, with 1 being the lowest. “https://moz.com/” In case you want to improve the authority of your blog you should write original content and make it interesting for the user.
With this you will make the visitors stay longer on the page and, therefore, the blog will measure better in the rebound. Also you should remove those 404 links or of another type that harm the user experience. A good practice is to constantly upload content so that search engines understand that you specialize in a certain topic.
You must not forget that you must use link building, which consists of a strategy of building quality links. There are platforms that are dedicated to creating this type of work and that help considerably to have more authority.
search competition
The search competition is a criterion which is based on the ability of an Internet site to be found by means of a search engine and in which the user can find the search result he has requested.
Is metric allows you to establish what resources are needed to scale in the positions for a certain keyword. The search competition helps to decide what topics are necessary to include in the blog so that they can obtain a better position in the SERPs. There are many tools you can use to learn about search competition.
For example:
- “https://ahrefs.com/en”
- “https://en.semrush.com”
- “https://www.sistrix.es”
- “https://neilpatel.com/ubersuggest”
- “https://ads.google.com/intl/es-419_ar/home”
Learn step by step how to do keyword research to find the best niches in your sector
The technique of keyword research is an analysis that locates which words are the most searched for by visitors in certain topics. The The objective that is pursued is that every time a user searches for one or more keywords, the website appears in the top positions. because Googleor any other search engine, understands that the Blog contains quality information that is related to those words.
We will see below all the steps you must take to carry out effective keyword research:
Identify the user’s goal
The first thing you will have to do is understand what the user’s search intent is. This will help you understand why a user is a certain keyword.
Search intentions can be classified into:
- Transactional: have the objective of completing a transaction within the blog, they are the so-called call to click or call to action. For example “download VPN server”.
- Informative: This type of objective is when the user visits the blog in search of information. An example of this would be “how to build a fast and easy PC”.
- Navigational: These are a little more difficult to achieve, but they are aimed at finding a specific website. In this case the search will be “Internet step by step”.
Get search volume
Once you know what the goal of the user is, you will have to set the volume that has that search.
For this, it will be necessary to take into account three groups that will help you choose or classify the correct size:
- Head: This type of search is very broad and has a lot of competition. So not only a good analysis is going to be needed keyword researchbut a good link profile.
- Middle Tail: is the intermediate volume category. It also has a lot of competition in the SERPs so it turns out difficult to position a blog for these keywords.
- Long Tail: This is the place where the so-called gold nuggets are. Recent analyzes have shown that more than 70% of web traffic comes from these words. They are very specific searches and have little competition and are generally transactional.
With all this you will realize that you could focus on research keywords with the most traffic, but they are more difficult to position, due to the great competition that exists. Therefore, you can opt for the least expensive to work with and the easiest to obtain positive results, that is to say the long tail. You should keep in mind that for To position this type of keywords you will need to elaborate multiple texts to achieve a good position in the SERP.
Generates a list with all the keywords
Once you have the complete study and you have already decided what type of search volume you will lean towards, You will have to make a list with all the keywords that are related to the main theme of your website. Then you will have to group them by category. It is recommended to use a spreadsheet MS Excel to create a versatile list so you can expand the list and get new terms that are related to new searches.
Use the best platforms
Whenever you want expand keyword list you will have to use different tools.
Next, we show you the most important ones:
- Google “https://www.google.es”
- UberSuggest “https://neilpatel.com/ubersuggest”
- Google KeywordPlanner “https://ads.google.com/home/tools/keyword-planner”
- Google Adwords “https://adwords.google.com/keywordplanner”
- Keyword Difficulty Tool “https://moz.com/researchtools/keyword-difficulty”
- Google Trends “https://www.google.es/trends”
Discover how to optimize the user experience step by step within your blog
We will show you below how you should proceed to optimize your blog and thus make it the best website based on user experience:
Navigability
You should keep in mind that good navigability can increase your income considerably because it improves the positioning SERPs and this generates more visits. To ensure that the user can navigate correctly and choose the different internal pages of the blog, you will have to decrease bouncesince it is an important factor that considers Google for him positioning.
You can do this by taking into account the following tips:
- Try to have a fixed navigation menu. This will help the user to navigate easier and find other tools much faster.
- Includes an option that informs the user where he is browsing. It is what is known as breadcrumbs or bread crumbs. For example, you could have a blog that has Software > Windows > Programs > VPNs > North VPN.
- Includes hierarchical levels to categorize the web, in this way the user will be able to find levels from higher to lower searches. It is convenient that there is a sitemap in which it shows the urls.
- You must consider as a priority that the most popular pages from your website are the fastest to access.
Responsive
This is a web design that allows a website to adapt to mobile technology. Therefore, it is important to tell Google, or other search engines, that your website is also optimized for smartphones or tablets. If you are using in your blog any CMS It is very difficult for you to have difficulties with your website so that it has a responsive design because these platforms are already adapted to this technology.
charging speed
This variable is related to the bounce rate of your website. Therefore, it is necessary to increase the user experience that the loading speed is high to better position your blog.
To improve speed you must take into account these concepts:
- Try to minimize JavaScript, HTML, CSS on your website.
- Try to have maximum compression and optimization in the pictures.
- Reduce your server response time. For this it is necessary to contract those hostings that are serious, reliable and that have advanced technology.
- Take advantage of caching on your web hosting.
- Try to work with GZIP compression to the server when you give your response.
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