If we have a business or simply want the world to know about our then Instagram should be the place where we should display it. This great social network offers us a connection with an endless number of people from our mobile.
But, to gain recognition, it’s not just in this social network, nothing else. We must also apply strategies and tricks that allow us to position ourselves. Today we will teach you all you need to know for a correct SEO on Instagram.
In this article, you will have the opportunity to educate yourself for freeabout him SEO of instagram. Normally these courses or guides must be paid for, but here we offer it to you at no cost.
What is SEO on Instagram and what are the advantages of applying it?
SEO (Search Engine Optimization), is a marketing strategy with which the content of a web portal is optimized so that it appears in the top search positions in the big Internet search engines. Initially, it was talked about exclusively to refer to optimization on platforms such as Google, Bing or Yahoo, but over time this has evolved.
At present, social networks such as instagram are one of the main sources of opinion on the Internet, and according to studies by platforms such as Forbes, it is thought that people often consult social networks before making a purchase decision. That is, they do a search in Instagram or Facebook to decide whether or not it is a good idea to buy x or y product.
This has made the concept of SEO extends to these platforms as well. As in all search engines, social networks have algorithms that determine the content that users are taught. SEO on Instagram refers to the different optimization strategies for the videos and photos that we publish on the platform to maximize its reach..
Hashtags are the “keywords” of social networks. How to search for them?
In the SEO there is an extremely important figure such as the keywords, which help us to position our content in certain searches. On Instagram, the equivalent of these keywords would be hashtags. Hashtags are labels that we put in the descriptions of our content with the intention of making it easier to find in a certain search niche. It is a much simpler system than that of the keywords that we usually see on platforms like Google.
Since they contain much broader contexts, but in general terms they have the same intention; allow a user more easily find the content you want. The hashtags They have their particularities since there is no platform that tells us exactly how many searches are made monthly for these, but what the same Instagram platform does is tell us how many publications have been made with a certain hashtag.
Which is a piece of information more related to the competition within that niche that with the interest of the users as such. However, there are ways to identify what are the main search trends at a certain time, which will allow us to maximize the reach of our publications. We have a complete guide in which we explain in detail how to position in the different hashtags which you can read to learn more about it.
What are the most important elements to position a publication in a Hashtag?
If we want to properly position our publicationswe must use the labels that they succeed with the objectives that we set.
Below you will learn what are the most important elements that you should optimize in your publications to better position in all hashtags:
interactions
The interactions are without a doubt what matters most to all social networks. Let’s think for a moment like these platforms. to them what they are more interested is to make people spend a lot of time in them, consuming a publication after another without stopping. This is a factor that can only be tested with the interactions that people have with each publication.. The interactions are nothing more than the different likes and comments that the publications accumulate.
Both data are valued differently. While most marketers talk about the importance of “Likes,” it should be noted that they are not as relevant as comments.. A comment is much more valuable because in most cases, requires a prior analysis of the photo or video, which means that the user has to spend more time appreciating the content to later give the most valuable information in marketing; its opinion.
For its part, although it is also valuable information since it indicates that the user has been attracted to the publicationa like contains information much more “vague” and difficult to interpret, because you may have liked the content or simply the design, or perhaps you missed the like wanting to enlarge the image. while a good comment is much more explicit.
Dwell time
The second most important factor for positioning is the dwell timewhich indicates the length of time that a user spent watching a video or looking at a photo. This information is usually defining for the platform since, as we said before, what it is interested in is that the user spends as much time as possible inside it.
Tips to maximize the reach of your publications with hastags
Below as an extra we will tell you what are the best methods to get the most out of hashtags:
Number of followers by tags
If we study the number of followers what is there for label we can know in theory impact that our publications will have. That is why we must always study the level of influence that our label has, because it is useless to publish something that does not have reach. when we say tag with large number of followerswe also refer to those that really describe our publication, as we explained above.
Let’s create new hashtags
We return with the identity. if we identify correctly we will surely have a large audience talking about us (positively). Without ignoring the hashtags that we can use to describe our publication, also we must attach one in particular that is repeated in all our posts.
But instead of describing what we are publishing, express what our brand offers. Many of the big brands use this little trick, encouraging their audience to follow the hashtagso that be a unique company or organization label.
Image vs. Carousel vs. Video What type of posts ranks best?
The images they certainly offer us a good positioningbut not compared to what we receive with the videos. instagram uses an algorithm that allows a better positioning for all audiovisual contentthis happens the same in Facebook.
It is true that Instagram hasn’t posted definitely how your bots work. However, with the research we have carried out, we can tell you that this social network position by ranking, and one of the values it takes to measure this is the density of the content. When we talk about content densitywe want to refer to those where show more images or information such as carousels and videos.
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