Choosing between all the email marketing tools can be difficult, as the right tool could significantly improve the performance of your email marketing campaigns. We want to ease some of the load by showing you some of the best email marketing tools that will help you with this strategy.
What is called an email marketing tool?
In a nutshell, this is software that helps you achieve your email marketing goals. With an email marketing service, you can effectively manage and control your strategy to connect with your audience via email.
As your email list grows, it can be difficult to send thousands of messages daily. However, the right tool can simplify the process and help you stay productive.
In addition, most of the tools also provide information about your overall performance. For example, you can track who opened the and who clicked on the links.
In this way, you can get a general idea of the performance of your campaign, adjust and measure its effectiveness in the future.
Why is it important to choose one of the email marketing tools?
According to , 82% of marketers around the world say email marketing is their top strategy for increasing leads and conversion rates. That doesn’t mean that other strategies are less important: it’s just that email marketing stood out the most.
Email marketing itself proves to be profitable and deliver tremendous results with the highest return on investment (ROI), compared to other strategies.
With email marketing software, you can segment and send personalized content tailored to your audience and be there for them along with their preferences or interests.
In this way, you can have a closer communication with your audience, which is an essential factor in generating customer trust towards your brand.
So, considering the opportunity that email marketing offers, choosing the right tool can be a complete game changer.
The best email marketing tools
Most of the email marketing tools are paid, except MailChimp, MailerLite and SendInBlue, which have free plans. However, most services have a free trial, so you could take a look at how a tool could help you in your work.
If you are worried about the General Data Protection Regulation (GDPR) of the EU, we tell you that there is nothing to worry about. All these tools comply with this regulation.
All prices reflected are as of April 2, 2019.
1.
MailChimp is one of the most popular email marketing tools, used by millions of businesses to send emails on a daily basis.
It’s more than just an email marketing tool: MailChimp prides itself on being a personal “think tank” for its customers. This means that you will get complete information based on the data of your campaigns and receive personalized advice for your next strategies.
You can use their free plan for life, it has basic features and you will need to attach their brand to your emails.
With the free version, you can include up to 2,000 subscribers and send 12,000 emails per month. It also comes with helpful tutorials on a variety of topics to improve your campaign strategies.
In addition to email campaigns, you can also create other marketing strategies to reach your goals. This includes landing pages, pop-up forms, and even postcards.
But this does not end here. You can also set up ,e ads pretty quickly.
MailChimp comes with robust automation features. You can start building a relationship with your audience by sending an automated welcome message.
In addition, it has automated emails based on certain types of data, so that you have the possibility of sending a message to your audience on their special days, for example.
When you connect your with MailChimp, you’ll get automation features that will help increase your sales. You will be able to automatically share the latest products from your store with your potential customers.
MailChimp has an abandoned cart email feature, which will remind customers of things they left in their online shopping carts. You can also send order notifications and product recommendation emails, which will be tailored based on your customers’ preference data.
Get a boost in building customer loyalty by sending personal follow-ups and re-engagement emails. You can request feedback or connect with customers who have been inactive for a while.
Optimize your marketing campaigns using audience and customer data. However, with the free plan, you only get basic segmentation, reporting, and A/B testing features.
The segment feature will help you send the right messages to the right people. You can monitor who recently subscribed to your list or who didn’t buy any items from your online store.
MailChimp also provides reports based on your online customer data to make smarter marketing decisions. It will give you insights on how to improve your future campaigns, monitor trends and track overall performance.
A/B testing will help you decide which campaigns perform better than the others. You can set end goals and overview of the types of emails that get the most clicks and opens.
If you need more help using MailChimp, the directory of experts can help you create a successful email marketing email campaign.
MailChimp premium plan starts in $10/month.
two.
Constant Contact is one of the best email marketing tools that has been around for 20 years. This software only offers premium plans, email (basic) and email plus (advanced), with a 30-day free trial.
Constant Contact is easy to use, helping businesses and nonprofits create great email marketing campaigns.
You can easily create and edit mobile email templates with the drag and drop editor.
Constant Contact also has powerful list building tools. You can segment contacts to send the most relevant emails based on your data. It also automatically forwards emails that your contacts left unopened.
This email marketing service can also help online stores to sell their products. Keep your customers engaged by giving them recommendations for products or services they might be interested in.
Plus, with Constant Contact you can segment customers into smaller lists and send emails based on set criteria.
Build trust and loyalty by rewarding returning customers with incentive emails like coupons or special discount codes.
This email marketing tool also makes it easy to manage contacts. You can automatically import contact lists from , , and other services. Plus, Constant Contact will update subscribers, bounces, and inactive emails for you.
Constant Contact allows you to track campaign results in real time. For example, you can get reports that allow you to create an eye-catching email subject line.
You will then receive more details about each campaign. In this sense, this marketing service will give you more suggestions to improve email opens and clicks, delivery rates and tips on how to reduce spam reports.
If you need to understand your contacts, go for your email plus plan instead. With the update, you’ll be able to send emails for surveys, donations, even send events that integrate with Eventbrite.
Also, engage with your audience using the automation feature. Create a welcome message for new subscribers and send them emails on a scheduled basis. You can build the email series from scratch or use templates.
Last but not least, there is a marketplace available for you to integrate with over 400 third-party services. There are also professional services that are ready to help you use Constant Contact.
The Constant Contact Email plan is available starting $20/month and Email Plus to $45/month.
3.
GetResponse, one of the most used email marketing tools, which claims to have a deliverability of 99% and offers an all-in-one marketing machine. This software offers a 30-day free trial.
The service has a drag-and-drop template editor, to help you design and customize newsletters, landing pages, and various marketing elements. GetResponse provides over 500 pre-built and custom templates. In addition, it has a gallery of 5,000 images licensed by .
For bloggers, there are also 30 pre-built RSS to email templates, which will make sharing your blog posts much easier.
With this email marketing service, you can send a series of emails with automation and autoresponder on a daily or weekly basis. Using the so-called “perfect time”, you will be able to ensure the optimal delivery time to the local time of the contacts.
You can collect detailed information through the subscription process and assign labels to each of your contacts. Send personalized and relevant messages based on their preferences.
Assign a score to your contacts based on your criteria. With scoring, you track and rate customers to gain insight into their activities.
GetResponse is the first email marketing tool that provides webinar marketing solutions. You can easily schedule the webinar, enable registrations and start collecting new contacts. Don’t worry about security: SSL encryption will ensure your conference is secure.
Engage your attendees with the use of chat, polls, screen sharing, and whiteboards to encourage active discussion and feedback. You can even embed YouTube videos in the webinar.
If you want to save and share the webinar, simply record the session and save it to free online storage.
You will also get Customer Relationship Management (CRM) when you use this software. CRM will help you better understand the…
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