Today with Charuca we talk about taking risks but being prudent, about starting and ending, about changing and coming back, about optimism and realism. So is she.
Extraordinary guest is Charuca! We will learn about undertaking, stationery, daring to move forward, and daring to close if necessary.
Charuca began creating her own stationery products in her spare time, selling them to friends and friends of friends. She was born with the entrepreneurial gene implanted as standard and, as soon as she saw the opportunity, she set out on her own.
Initially, to create his portfolio, he imagined what jobs he would like to be asked for and that is how the first clients began to arrive. In 2001 he already had his own website and sent a newsletter to his potential clients.
We’ll talk about selling product licenses, a strategy that worked very well until there was a crisis in demand. And attention! How detecting the downward trend allowed him to close on time, liquidating all the products before falling into default problems.
We will also see how sometimes it is necessary to change. Tired of design and illustration, she dedicated herself for two years to launching different projects: from an antique shop to cake-making courses. And she got her back: One night she dreamed that she was selling her products online again and, although she seems crazy, when she woke up she left everything she had in her hands and opened Charuca again.
Charuca recommends not getting into debt to begin with: the pressure to pay back the money and grow too fast is not good for the entrepreneur or for the business. And to save to achieve some economic stability, and dedicate 100% to the project as soon as it starts working.
As you will see in the interview, his principle is prudence: he never gambles when it comes to manufacturing, creating only what he knows or calculates that it will sell. In the blog there is a section full of advice and experiences that she has lived as an entrepreneur, we recommend it. But yes: Although you have to be prudent, Charuca advises not to be afraid: every entrepreneur goes through it and it is normal, but you have to overcome it.
In short, an interview full of energy, optimism, realism and paper. A lot of paper. Don’t miss it 🙂
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