With the large number of online stores that exist today in the Argentine market, it is increasingly difficult to be able to offer something different, attractive and seductive so that potential customers choose you and not your competition (mainly on special ecommerce dates! !).
And we’re not just talking about the product (which is also very important) but about issues that are intimately linked to your brand, to the message you convey to your buyers.
These are keys that, carried out with the greatest possible commitment, can make your business stands out from the rest and that, mainly, you achieve that consumers prefer to buy from you. 🙂
What are those keys that can make you stand out from the competition? In this post we are going to tell you the 3 main ones, which are: excellence in customer service, transparency of your business and innovation in your communications.
Without further ado, let’s begin!
Serve your customers through chatbot
We have already talked on several occasions about the importance of quality and how improving its quality every day can bring optimal results to your business.
The formula is very simple: if a user enters your online store, browses through the different categories, has doubts, asks you what they want and gets a quick (and effective) response, the chances of buying from you increase exponentially!
And since it is not always possible to be behind the computer or the cell phone answering questions instantly, our first recommendation for you to differentiate yourself from your competition is implement a chatbot in your online store.
A is a computer program (a robot) that can understand our language and therefore can hold a conversation with us.
In the world of ecommerce, chatbot They are used to resolve different types of doubts from consumers (such as knowing what size it is), providing information about a product (if it has stock or not, for example) and even carrying out some specific action (such as showing the contact channels of the brand ).
Many of the Cloud stores that already use chatbot in their businesses they report user experience improvements as your interactions with customer service are quicker and easier.
Why don’t you apply it too? On special dates like or , they can help you a lot! Do not lose any for not responding on time!
The chatbot The most popular among Cloud stores are , and , but there are many more on the market. I chose the one that suits you best according to prices and functionalities. 🙂
Look at the example of chatbot that uses the Cloud store:
If you also have a Cloud store, integrate the chatbot that you choose from your Administrator. How? Just copy and paste the code from chatbot in the option ‘Settings’ > ‘External codes’ > ‘Code of tracking’.
Attention: if you have a custom design, you may not see this option reflected, but you can add it from the FTP.
Another alternative to these chatbot it is . WhatsApp became an alternative customer service channel that is used by more and more brands in Argentina. Do you dare to try it?
Facilitate customer service for your business, and differentiate yourself from the competition!
Take advantage of the potential of Instagram
The variety of features it offers is so great and innovative that it seems that every time you open the app, you have to learn how to use it all over again!
Therefore, do not stay behind and make use of all the options that can make your business look more beautiful (and different) on this social network.
One of the best features that we recommend are the famous highlights (highlights) of Instagram stories.
Unlike the stories (stories), which last only 24 hours, the highlights they last as long as you decide and appear below your biography and above your feed from Instagram.
See how the Nube store uses them:
The highlights They are a great option to apply on special ecommerce dates because they allow you to:
- Show the promotions you prepare for the date: communicate the most attractive! For example, if one of your products is 60% off, you can put the phrase “Discounts up to 60% on CyberMonday!”.
- Present a summary of frequently asked questions from customers: how to buy, questions about shipping, prices and other answers to the everyday questions that most concern users. It will speed up the conversion!
- Share happy customer reviews: here you can take advantage of the highlights to show how satisfied your customers are with their purchase, and convince potential ones!
Tip: use screenshots or videos that your own buyers have sent you to give the comment a more real touch. 😉
And a great functionality of Instagram to generate a great differential in your brand are the labels (tags) of in the stories!
These can be a great tool for your business, especially on special dates, because you can create a label that redirects directly to the purchase of your products.
Then you can put those stories What highlights CyberMonday, for example, and there you have the direct connection to your store! Impeccable!
Use the opinion of your customers in your favor
Within the , it is known that people resort to the opinions of others before making their own purchase decision.
The truth is that these “other people” can be from their family circle, friends, or complete strangers who have bought the product they want.
In short, these potential customers are looking for help to finish defining themselves for the purchase. So, knowing this premise, how not to take advantage of it in your business? Even more so on special dates like Hot Sale or CyberMonday!
The strategy is that you are the one who shows your potential buyer opinions about your product, and that he does not leave your store without first having bought from you. 🙂
To achieve this, we recommend that you use the service of (Google Reviews) where you can show the opinions of your customers regarding your products, your customer service, etc.
Keep in mind that your seller ratings will appear in Google search ads and in a badge that you can display in your store.
Another option is to install the mobile application, which allows your customers to rate your products and services, thus leaving recommendations that can give more confidence to other potential clients. Great!
Are you ready to stand out from your competition? There is no time to lose!
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