if you wondered how to do a giveaway on instagram, you are in the right place! We have prepared this guide to help you with the digital marketing action of the moment. I got new followers in your social networks and make your customers loyal! The best? This strategy will give you good results without spending money on advertising.
Draw or not draw? Many entrepreneurs face this dilemma when planning their social media strategy.
Well, according to a made in July 2020 by Tailwind, a North American company that provides solutions for content management in social networks:
Giveaways on Instagram generate 3.5 times more likes and 64 times more comments on average than other types of posts.
Tailwind
Holding raffles, then, is a way of encouraging users to engage with your postsomething that sometimes costs a lot despite the fact that you continuously work on improving your .
In this way, raffle for Instagram helps to increase the engagement (interaction) of your profile: according to this same study, 91% of posts with more than 1,000 comments comes from giveaways (on a sample of 60,000 publications).
A giveaway on Instagram It is a simple digital marketing action: you will be able to implement it easily and with free tools. Is about offer a prize (it can be a product or something you sell) for the winning person.
This type of content differs from a contest in that it would involve a competition, accumulation of points, decision of a jury to select a winner. The raffles, on the other hand, depend purely and exclusively on the random factor.
So speaking of luck, if you’re wondering how to do a giveaway on instagram We tell you that it is very easy! Next, we bring you a detailed tutorial so you can do it and the results are excellent.
How to do a giveaway on Instagram? With these 4 simple steps
In this section we are going to tell you the 4 fundamental steps to create a giveaway on Instagram:
- Plan the time and type of draw.
- I defined the conditions of participation.
- Post the giveaway on your profile.
- Make the draw.
Let’s go on to see each point in detail so that this give away be a success for your account.
1) Plan the moment and type of draw
As we said, the goal of every giveaway on Instagram is to reward those who already follow you. It is an extremely effective action if you carry it out strategically.
What does this mean? That in addition to achieving high participation during the draw (which will generate greater organic visibility of your brand on social networks), the ultimate goal is that those new followers continue to be followers after the giveaway has ended. And of course, in the future
To make it, your profile has to be optimized and very attractive for those who are going to visit it for the first time.
So it is essential that you choose the moment in which you are going to carry out the draw. If you started with your Instagram profile recently, that is, you still have few posts published or you do not have armed created with the basic information of your business, it will be better to wait until your profile is more complete to attract new followers.
On the other hand, it is essential that you are clear about who you are. . Bearing that in mind, you will be able to choose what can be the best prize for them. It has to be something valuable (not necessarily expensive), something that appeals to them and has some special value.
Knowing who your target audience is, you will also be able to collaborative giveawayseither with another brand or with as long as they target similar audiences.
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You can create sweepstakes at any time of the year, but it is recommended that you associate them with a special date in which it is justified to “reward” your followers. In general, they are related to events such as Valentine’s Day or Friendship Day.
you can also plan the draw for a key moment of your brand. For example, for the anniversary (or the “anniversary month”), the launch of a new season or a new product that you want to publicize.
💻 Bonus tip! If you find it more comfortable to do this planning from the computer, you may be wondering . It’s very simple and you don’t need to download any tools to upload photos this way.
2) I defined the conditions of participation
After specifying the date and type of draw, it is very important that you set the conditions of participation. This will help you avoid suspicions of fraud when choosing the winner and awarding the prize. Therefore, determine beforehand:
A- What will the prize be? what will be raffled As we said above, it has to be something that your followers value and find attractive. Some examples are: a purchase order (for a considerable amount), a kit of products, a gift box personalized, a unique collector’s item or a new product that you are going to launch on the market. 🎁
B- Who can participate: Evaluate whether it is convenient to extend the draw to the entire country or only in a specific province or area. This depends on what you are going to draw and what the delivery dynamics will be like. For example, if the winning person has to pick up their prize at the premises, if it is paid by the winner, or if you are going to take care of the shipping.
C- What conditions must the participants meet to be chosen: some of the most common are,
👉 Follow your brand on Instagram. This condition is mandatory because it is the most important objective of a giveaway, to attract new followers.
👉 Give “Like” to the publication. It is optional, but in most draws it is required.
👉 Tag friends in the comments. It is also a mandatory condition since most of the tools to choose the winner, as we are going to tell you below, do so from the comments.
You can define how many friends they have to tag and how many times they can do it. The usual thing is that a person can tag different friends as many times as they want, that way you ensure greater participation.
It is important that, beforehand, you are clear about which tool you are going to use for the draw since some have limitations depending on the number of comments.
Also, keep in mind that many allow you to filter users according to the terms of participation (duplicate users, some keyword or number of mentions). Read on to learn more about Instagram giveaway tools.
👉 Answer any slogan in the comment. It is advisable to include a slogan such as “Why would you like to win this giveaway?” or “Who would you share the prize with?” This will give you information about your followers and allow you to get to know them more. On the other hand, you are going to get them involved much more than just tagging friends, generating more interaction with them.
D- How long will the draw last: Specifying the date of the draw is essential and will give your followers an idea of how much time they have to participate. In general, the draws are announced 1 week before the chosen date since, if you do it before, it is likely that your audience will lose interest and the momentum of the draw will be diluted over time.
Another option is to make “express raffles” to capture the attention of the moment. In those cases, the duration will be 1 or 2 days maximum.
Important 🔥: all the conditions mentioned must be clarified in the publication of the draw.
Now let’s see some examples of giveaways that we carry out in the profile of .
- Raffle for the “Creators” campaign:
- Collaborative raffle with on the occasion of Brewer’s Day:
3) Post the giveaway on your profile
Once you have defined all the participation conditions, publish the draw on your profile and communicate it in the stories. We recommend that, during the participation period, remind your followers that the giveaway is still validso you do not miss the opportunity to participate!
In case you do a collaborative giveaway with another brand or influencer and it is not published in your profile, also communicate it in the stories so that your followers will participate from those profiles.
4) Make the draw
Now that you know how to prepare a giveaway on Instagram, it’s time to do it! 🥳
Announce the day scheduled for the draw in your stories and, as far as possible, do it at the time of day when your followers are most active (you can check those schedules in the ).
There are many free tools to run your giveaways and choose the winner at random. Keep reading and find out which ones we recommend!
6 free apps to make a giveaway on Instagram
Surely you have already searched Google for phrases such as “raffle app”, “instagram raffle app”, “instagram online raffle” or, simply, “instagram raffle” to find a tool that allows you to carry out your raffle automatically. Look no further: you are in the right place! 🙌
Below we share 6 applications for Instagram giveaways so you can choose the one that best suits your business.
This giveaway page is one of the most used since it is free, easy to use and has no limitations regarding the number of comments in the post.
As we just mentioned, it is not a mobile application, but a page to make giveaways, that is, you can enter from any web browser. The main disadvantage: it’s in english. Still, it’s pretty intuitive.
To carry out the draw, you have to choose the option ´Free Instagram Comment Picker´ . Then you press onLogin with Facebook´ and a dialog box will open for you to enter your session data. 🤓
Once this is done, you have to select the Facebook page that is linked to your Instagram business profile. Lastly, select the post of the draw in question and choose the conditions.
These conditions can be: minimum number of people tagged in each comment, duplicate users (usually allowed, because a person can participate more than once by tagging different people) and you can also filter by a keyword, if it was part of the conditions of the draw.
Once you configure all the conditions, click on ‘Get comments´ (get feedback), then on ´Start´ (begin) and so the giveaway begins!
After a few seconds, the giveaway page will show you the name of the winning person and, before publishing it, you will have to Check if you actually met the conditions of participation (if he follows you on Instagram, for example).
Plus 💡: This tool allows you to run a giveaway on an Instagram and Facebook post at the same time, if you want to do it on both social networks. For that you have to choose the optionPick a winner Facebook & Instagram´. 😉
On the other hand, you can choose a winner more than once on the same publication. This is very useful in cases where…
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