With the change of season and the crisis a little calmer, it is the ideal time to rethink your production and sales system in your fashion business.
You already know that, in addition to keeping an eye on political and economic news, you can rethink your brand’s production and sales system in such a way that it allows you to gain flexibility.
Whether you produce your own collections or buy and sell products from others, the idea is to shorten the time between the supply and the arrival of the products to the public.
Working in a bimonthly or monthly period, instead of the traditional semester (autumn-winter and spring-summer), has 4 immediate benefits. I’ll tell you about them below!
4 benefits of changing the pace of collection production
#1 Money flows faster
By buying or producing in small quantities, you immobilize less money in product. Today many workshops work with reduced quantities and affordable prices.
The same thing happens with sellers of finished products, who, by making the financial wheel spin faster, are offering purchase alternatives for smaller amounts at a price similar to a larger purchase.
#2 You can try products, trends, colors or morphologies (almost) without risk
By working in small quantities, you can see your client’s reaction in a very short time and adjust your next mini collection to their tastes and desires.
This high customization will allow you to stand out as a brand and offer an additional benefit to your customer, offering what they are really looking to buy.
#3 You maintain a constant system of news in your store
Especially in online sales, product rotation is extremely necessary. Think that in a physical store it is unlikely to see all the products and remember them, since visits are usually more occasional.
But probably in your online store, you receive daily or weekly visits from the same customer. This makes you tire much faster of always seeing the same stock of merchandise So if you manage to enter mini collections every month or every 2 months, your client will be more interested in going through your online store more frequently. 😉
#4 You can make mini settlements based on your financial needs
Whether it’s because you need to get paid faster or because a product didn’t work as expected, if you leave the classic biannual calendar, you can generate liquidations of specific products at any time of the year.
How? Setting your own calendar that will give you autonomy and allow you to better manage your business finances. Beyond the SALE tab, which today has to be a constant part of your offer, the idea is to offer thematic micro-sale at the times you need it most.
conclusion
So, being able to be flexible is the key to adapting to changes and achieving a brand that is more aligned with the environment and customer needs. In turn, flexibility implies a paradigm shift in the way we conduct our fashion business.
Until now, the key was to produce in large quantities, to reduce costs and increase profit margins. This has led us to an industry that is highly wasteful and static relative to the speed at which we want things to happen today.
Today we understand that the business goes through being closer to consumersgiving them what they need when they need it, and for that we have to be flexible in all areas of the business and acquire a faster response speed from the business organization.
If you want to sell online, remember that with Tiendanube you can. You have a 30-day free trial!
Facebook Comments
Disqus