Much of the success of any initiative lies in the communication that we manage to maintain with those who are interested in it. For this, we find ourselves in the situation of having to open contact channels that allow us to inform and receive answers, thus achieving fluid communication. But as long as our initiative (or business) grows – which is exactly what we want – and more and more people become interested, the more difficult it will be for us to manage those communications, since as the volume grows, it becomes more complicated.
Naturally, this happens with any business, but much more so with an online store, where most of our interactions with (potential) customers happen virtually and each of them is a potential new contact for our interest list.
A good idea, then, is to start managing our communications through an email marketing tool that allows us, among other things, the following:
- Manage the contacts we receive through different channels: existing customers, the contact form of our online store, subscriptions to the newsletter, emails, our offline store, among others.
- Send communications in bulk, without running the risk of falling into spam.
- Being able to personalize these communications, even though they are massive.
- Segment our communications depending on the objective of each one and its recipient.
- Correctly measure the success of our campaigns with complete and robust metrics.
Today we want to share some tools that will allow us to carry out these tasks and others, achieving good performance in our email communications.
- : emBlue is an Argentine company, founded in 2002, which today provides services to organizations around the world, mainly in Argentina, Colombia, Uruguay, Mexico, Peru, Spain, Portugal, France. emBlue’s main services are: SaaS platform for sending communications via email or email marketing, consulting on email communication strategies and lead nurturing, design and optimization of messages according to the best global practices. The emBlue team is made up of experts who help their clients develop and implement their email marketing strategies, always seeking the best return.
- : It is a Cloud Marketing platform that allows you to manage a database in such a way that it is possible to segment and personalize information to optimize the performance of campaigns. With this tool, you can develop smart campaigns in several steps that will allow you to manage long-term relationships with customers. It allows you to create subscription forms, replicate communications on social networks, send SMS, integrate with google analytics and other integrations via API. Finally, Everlytic offers you a permanent consulting management to train your team and solve strategies through decision making.
- : The MDirector platform belongs to the Antevenio Group, headquartered in Madrid. It is a tool that brings together Email and SMS Marketing in one place to manage campaigns easily and professionally. It has more than 3,500 clients of all sectors and sizes. They offer support in Spanish, Italian and French, as well as features such as a reporting system, A/B testing, pre-designed templates and responsive design, among other important features. The first 5,000 emails per month are free.
- : It is a North American platform, with great functionalities in relation to email marketing. It allows you to maintain subscriber profiles, segment campaigns based on those profiles, and even automate certain communications depending on the user’s activity on the site. It has a mobile administrator that allows you to manage campaigns from anywhere, from your cell phone or a tablet. It has different plans, including a free one that allows you to send up to 12,000 emails to 2,000 subscribers.
We hope that you can use email marketing to leverage your sales and that these suggestions are useful for you.
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