The social class concept It is defined as the form of social stratification in which groups of individuals with common characteristics, whether social, economic, labor or demographic, are created.
The social classes in mexico and the socioeconomic levels They are data that must be taken into account when working on a marketing strategy prior to launching a business. And it is that, to define an ideal client (buyer person) or a target audience, it is necessary to look —from a realistic perspective— at the population group to which you are going to direct your products or services.
In this article we are going to give you a look at the social groups in Mexico and the average income by socioeconomic levelaccording to the most recent data from the Ministry of Economy (SE) and the National Institute of Statistics and Geography (INEGI).
Let’s start. 🔎
What are social classes?
Social classes are a form of social stratification in which groups of individuals who share some common characteristicsIt can be social, economic, labor, demographic, etc.
In other words, social classes are a way of ranking groups of people according to their income, wealth, and access to material resources.
What is the socioeconomic level (SES)?
The Socioeconomic Level (NSE) is a social and marketing segmentation that allows classify households and their members according to their economic and social well-being. It also allows you to know how satisfied your basic needs are, such as space, health, hygiene, comfort, connectivity, etc.
The NSE is a standard developed by the Mexican Association of Market Intelligence and Public Opinion Agencies ().
How many are the social classes?
Now that you know more about the concept of social class, in modern Mexican society three classifications are distinguished:
- Upper class
- Middle class
- Lower class
However, the parameters to distinguish one class from another are highly variable and, in fact, in some countries there are “intermediate” classes. In Mexico, for example, the Ministry of Economy recognizes six social classes, while the INEGI recognizes only three social classes. Let’s talk about this next.
Social classes in Mexico in 2022
According to the INEGI report, there are six social strata in Mexico. This classification is made based on customs, functions, economic situation, among other factors.
Upper class in Mexico
The upper upper class is made up, for the most part, of old wealthy families, which have been prestigious for several generations.
What characterizes the upper upper class?
- They have abundant and stable economic income.
- The head of the family usually has an educational level of bachelor’s degree or higher.
- They live in luxury houses or apartments with all the comforts.
- Their greatest spending is on consumption of food, beverages and tobacco outside the home, as well as on credit cards.
How much does a high class person earn in Mexico?
On average, an upper class person in Mexico earns $77,975 per month.
How many members of the upper class are there in Mexico?
Approximately 1.2% of the population belongs to the upper class.
Where is there a higher concentration of upper-class households in Mexico?
In Mexico City, Nuevo León and Colima there is a higher concentration of upper class households in Mexico.
Middle class in Mexico
The middle class in Mexico is mainly made up of professionals and individuals with whom they have made their own fortune and, in general, have a stable economic income, as well as qualified office workers, supervisors, technicians and artisans.
What characterizes the middle class in Mexico?
- They receive economic income that is not substantial, but stable
- The head of the family usually has a high school education level.
- Homes at this level are usually rented, there are also some cases in which there is a social housing.
- Their greatest expenditure is on consumption of food, beverages and tobacco outside the home, as well as on education, culture and recreation.
How much does a middle class person earn in Mexico?
A middle-class person in Mexico earns $22,297 a month on average.
How many members are there of the middle class in Mexico?
About 42.2% of the population belongs to the middle class in Mexico.
Where is there a higher concentration of middle class households in Mexico?
In Mexico City, Colima and Jalisco there is a higher concentration of middle class households in our country.
Lower class in Mexico
The lower class in Mexico is made up of workers and peasants, mainly. The Ministry of Economy describes her as “the physical force of society”, since she does hard work in exchange for an income a little higher than the minimum wage.
What characterizes the upper lower class?
- His monthly earnings slightly exceed the minimum wage.
- The head of the family tends to have a primary education level.
- Homes of this class can be owned or rented, mostly social interest or frozen rents.
- His greatest expense is found in gasoline, clothing and footwear.
How much does a lower class person earn?
On average, a lower class person earns $11,343 a month.
How many members of the lower class are there in Mexico?
It is estimated that 56.6% of the population belongs to the lower class in Mexico.
Where is there a higher concentration of lower-class households in Mexico?
In Chiapas, Guerrero and Oaxaca there is a higher concentration of lower class households in Mexico.
If you want to delve deeper into the characteristics of each of the social classes and socioeconomic levels in Mexico, you can go to and explore the various documents they have for download.
Pyramid of social classes in Mexico according to their income
So that you have a little more clarity about the distribution of social classes in Mexico, we created a pyramid of social classes in Mexico according to their average income, according to the Ministry of Economy.
Can you change social class?
Yes, in fact, in Sociology there is a concept known as “Social Mobility” which encompasses a set of displacements and movements carried out by individuals, families or social groups belonging to a certain socioeconomic system.
There are various forms of social mobility, including vertical mobility, which refers to the change from one class to another (either ascending or descending). Some of the main causes of vertical mobility are: the level of education, family causes and motivational causes.
There are ways to encourage or motivate the upward vertical movement, that is, the change to a higher social classbetween them:
- To study. As you could see above, in the description of the six social classes in Mexico, the level of education is an important factor in the hierarchy. Although having a certain level of education is not a guarantee of professional success, it is it is a quality that can help open new doors and provide opportunities.
- To learn. Learning is not only achieved by studying, but also by practicing. That is why practical experience and apprenticeshipare another alternative to increase opportunities for professional growth.
- Undertake. A little related to the two previous points, it is a way of build the foundation for professional independence with your own business. In Mexico, the businesses that fail the most are those in which there is lack of knowledge of the market and disorganization, hence the importance of studies and learning.
We want to take this opportunity to highlight that, to start your own business, you do not always need a large investment. That is why in the following content we share some tips, strategies and business ideas that you can start with little money.
Learn more…
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In conclusion
Now that you better understand the concept of social class and how Mexican society is distributed according to income and needs, it is time to assess where you are and how you can climb the class pyramid, changing circumstances for you and those around you. they surround you. Being middle class in Mexico or lower class is not a permanent state, you can always change your outlook by studying or undertaking.
And speaking of undertaking, Did you know that Mexico ranks first in Latin America with the best environment for entrepreneurs? In fact, in 2021 SMEs had a 100% growth in sales generated by their digital channel. If you are thinking of starting a digital business, at Tiendanube we want to accompany you on the path of launching your business. and let us help you enhance your success story. 🚀
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