Entrepreneurship is not an easy task, so it is important to know and understand the industry or niche you are facing when you are about to start a business in which you will spend time, money and effort.
In this content you will find important information about the health and beauty industry. Do you want to know if it is a profitable business? What is the profile of entrepreneurs in this niche? You are in the right place. 💄
The beauty and health industry today
The The health and beauty market is increasingly competitive, as it is one of the industries with the most sales and demand Worldwide. Socially we are influenced by stimuli from various media, which have an influence on our tastes and preferences.
Beauty and wellness are attributes that most people seek to include in their lives, through routines and products that help them improve their physical appearance and quality of life.
According to data from Google Trends, the trend of interest in beauty has maintained a constant interest for the last 5 years. With public health issues due to the covid-19 pandemic, the interest trend decreased, but not considerably.
Even online stores belonging to the sector have increased, due to the fact that consumers feel increasingly convinced of the benefits offered by electronic commerce.
Health and beauty category in Mexico
In Mexico, the stores created on our platform that belong to the health and beauty category represent 13% of our total base. The second category with the largest number of stores is clothing and accessories.
GMV (Gross Merchandise Value) is a metric that allows knowing the value of sales. The health and beauty category wins first place for GMV in Tiendanube. In the month of May, the GMV of this category represented 24.89% of the total GMV generated in stores created with Tiendanube.
According to Google Trends, Jalisco is the state of the country that has the most interest in the subject of Beauty in the last 12 months.
Profitability of the health and beauty business
Speaking in terms of profitability, the health and beauty sector is one of the most profitable categories when it comes to online sales. I share some data that can help you size the great opportunity that this category represents in Mexico.
- $4,040 billion dollars. Expected revenue amount for the beauty, health and personal care segment in Mexico.
- 17.41%. Annual growth of the category for 2025.
- $3,513 MXN. Expected average income for each user of the beauty, health and personal care category in Mexico.
- $30 thousand to $60 thousand MXN. Average monthly earnings of businesses in the category in Mexico.
- $2 thousand to $5 thousand MXN. Minimum investment to open an online beauty business.
On an international level, Mexico is the third place in cosmetics production, exporting to more than 100 countries. AMVO data indicates that items related to beauty and personal care are the third preferred category of online shoppers, growing 52% compared to the previous year.
In addition, with the facilities granted by the , the profitability of new ventures without the need for physical stock is also an important advantage.
Best selling cosmetics in Mexico
- Lipstick 14.5%
- Mascara 12.6%
- Liquid foundation 10%
- Eyeliners 9.4%
- Make-up removers 8.6%
- Compact powder 6.8%
- Correctors 6.2%
- Enamels 5.7%
- Blush 5.7%
- Shadows 5.2%
Best-selling beauty brands in Mexico
- Mary Kay 17.7%
- L’Oreal 11.2%
- Nature 10.8%
- Estee Lauder 6.80%
- Avon 6.60%
Beauty Entrepreneur Profile
Business owners in the beauty industry are observant. They worry about being 100% transparent with its clients and for selling sustainable products. But those are not all its features. Here is the profile of the beauty entrepreneur.
This category is one of the most important worldwide and in Mexico it is one of the industries with the highest growth and salesjust below categories like food delivery and fashion.
Although the pandemic boosted many industries and accelerated their growth in our country, the beauty and wellness industry was not displaced; despite the fact that we remained in lockdown for many months and many consumers stopped investing time and effort in grooming.
The foregoing allows us to analyze that, despite not being a basic need, the beauty industry is reinventing itself and maintaining great strength in consumer preferences. Likewise, it can be seen that within online sales it will continue to compete among the best-selling categories.
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