Since 2013, the year of the first local edition, Black Friday in Argentina takes place at the same time as in the United States, that is, on the fourth Friday of November. Therefore, in 2022 the date of the event will be November 25.
Black Friday or “Black Friday” is a day of great discounts that aims to get consumers to advance their Christmas purchases.
Therefore, if you already have an online business, this is an excellent opportunity to launch some of your e-commerce.
Now, if you are just starting to sell online and you want to, what better time to do it than during Black Friday, a date when millions of people are searching the web for offers and promotions in all areas.
and start billing with your entrepreneurship!
Black Friday: what is Black Friday
The fourth Friday of November is known as Black Friday, the day on which businesses, both physical stores and online stores, offer great discounts in order to deplete the stock of their companies.
Black Friday kicks off the holiday shopping season and falls one day after Thanksgiving in the United States. Although the tradition began in that country, it is widely spread throughout the world.
It is one of the and its relevance in Argentina made it in 2021 the fifth preferred by entrepreneurs to carry out special actions, which would allow them to strengthen their brands and multiply their sales.
Look in this infographic which were the commemorative dates that most took advantage of to implement commercial actions:
When is Black Friday in Argentina?
Black Friday in Argentina is on Friday, November 25, 2022 and it will take place at the same time as in the United States.
The interesting thing is to understand that it is a date that is beginning to receive a lot of attention from consumers and that is something that your business can take advantage of to offer good discounts and increase income during the final stretch of the year.
history of black friday
Black Friday was not born as a term focused on sales or marketing. The most widespread theory about its genesis says that it emerged around 1961 in Philadelphia, United States, to describe the number of people and cars that passed through the streets one day after Thanksgiving.
Unfortunately, the context was not positive. During that day, according to the policemen who patrolled in the sixties, robberies and disturbances increased considerably. Despite these facts, businesses remained open for special sales at lower prices.
Contrary to the previous story, there is another version that states that the word “black” is used to refer to business income, which is no longer in the red and becomes positive data (black).
Black Friday is not considered a holiday, but since 2005 it has been the date with the highest sales of the year in the United States (), a trend that has gradually spread throughout the world.
How to sell more on Black Friday 2022
Now that you know the origin of Black Friday and the potential it has to increase the sales of a business, we invite you to take note of these 9 tips so that you can start implementing them in your business.
1. Organize the stock
This allows you to define if you need to replace your star products and identify those that you have saved for months to put together irresistible promotions and clean your stock.
Do you need help organizing your inventory? Download this stock control spreadsheet for free!
2. Set prices that do not harm your profitability
Before publishing the discounts for Black Friday, analyze your prices, check the prices of your competitors and, in case you decide to sell at the same price as them or more expensive, establish what your differential or added value will be.
Learn more:
Article
3. Have a robust platform
Due to the exponential increase in web traffic during Black Friday, it is essential to have your virtual store hosted on a platform that does not collapse and cause you to lose sales.
For this reason, we recommend you to use , the leading e-commerce platform in Latin America with more than 100,000 active stores that rely on its robustness and quality.
4. Customize your store
Use and create a special category for that date with the products you want your audience to focus on.
5. Invest in quality photos and complete product descriptions
It is important that the photos of your products reflect their best attributes from different angles, so that your potential client knows what the item looks like in its entirety and has no doubts when buying it.
📷 Look at this one and encourage yourself to make them yourself.
Likewise, provide as much information as possible about your products in the description, to reduce the number of queries and invest that time you must spend answering them in other aspects of your business.
📝In this free e-book we tell you .
6. Activate various communication channels
If you have a Tiendanube, you can integrate both Instagram, WhatsApp, Facebook Messenger or the e-mail application that you use to answer the questions of your consumers with the . Likewise, we recommend you provide care through chatbots.
Know more:
Article
7. Turn abandoned carts into sales
If the people who browsed your online store registered and left an abandoned cart, contact them via email to see if they are interested in completing their purchase.
If you have a Tiendanube, you can see all the information on abandoned carts in your administrator (option Sales > Abandoned carts).
📧 If you want to write effective emails, use this exclusive material for , which contains examples, tips and free templates ready to copy and paste.
8. Organize shipping logistics
You can think about hiring collaborators temporarily or an extra shipping company just for a few days to deliver your orders on time.
It is also a good practice to display a message in your virtual store, advising that shipments may take time to arrive due to high demand. The client will value your sincerity!
🚚 I know all the .
9. Have a clear and visible return policy
We suggest you write one without technicalities. In this way, you will ensure that your customers understand the alternatives they have if they need to change a product. Use the same language that you use in the rest of your store.
3 sales channels to use during Black Friday
In addition to your e-commerce, take into account the following, to reach your audience wherever they are:
- : with this functionality you will be able to tag products in the photos of your feed and in your Instagram stories, generating a direct link between your followers and your online store.
- : you can show the products that you have for sale in your e-commerce through your company profile. If your customer wants to buy them, Facebook redirects them to your online business just by selecting the item.
- : An application that brands can use to communicate with their customers, offer promotions and sell their products.
💬 Try our WhatsApp link generator for free to share with your customers and potential customers everything you have to offer this Black Friday:
Marketing tips to apply
In this section we are going to briefly tell you what marketing actions you can implement to capture the attention of your audience and convert visits to your online store into sales:
- 2×1 offers are ideal for cases where you have a lot of stock of a product and it is not selling.
- Discount coupons allow you to establish the terms you consider necessary (such as a minimum purchase, a validity date, etc.) and thus guarantee reasonable pricing.
- Free shipping is a very attractive benefit for customers. If you allow it, you can offer free shipping from a certain purchase amount.
- Limited editions create a feeling of scarcity and exclusivity, making it an excellent marketing action to implement on special dates.
- Alliances with other brands that complement your product are ideal for setting up joint campaigns that contain a promotion (or several) where each one contributes a product and the final price is more convenient than if the person bought them separately.
- Sweepstakes are also of great interest to buyers, especially when they are carried out through social networks. I accessed this.
Media to communicate promotions
In this final section we show you 4 channels of dissemination that you have available to reach your target audience and captivate them with the special promotions of your store for this Black Friday 2022.
1. Social networks
According to a report prepared by Hootsuite and We Are Social, they are YouTube, Facebook, WhatsApp, Facebook Messenger, Instagram and Twitter.
Investigate which of these platforms your (ideal client) is on, analyze if there are other networks like Tik Tok that may be interesting for your brand and generate content that catches your potential buyers.
To take advantage of social networks as dissemination channels, we have prepared these resources for you:
2. Google
Along with social networks, Google is an excellent channel to spread your Black Friday deals.
To appear in the first places of the famous search engine, we recommend you apply and, if it is within your possibilities, invest in Google Ads.
Learn more about Google with these contents:
3. influencers
If your brand has few followers and you want to increase the reach of your posts during Black Friday, working with them can be a good option.
In the exchange with these opinion leaders on social networks, it is agreed what the message to be spread will be, in exchange for financial remuneration or in kind (swaps, for example). This will depend on the agreement you reach with the influencers.
Know more:
Article
4. Email marketing
Email campaigns amplify your messages and open a direct line of communication between the brand and the consumer. Therefore, you have to strategically take advantage of this means of contact.
The important thing is to make a segmentation between those customers who have already bought from you and those who have not yet to offer a message adapted to each one.
With them you can build effective campaigns for your brand. You just have to create an account, use the design resources offered by the platform, create your email, and send it!
📧 Learn to free.
We hope that this guide will help you prepare your business for this special date and boost your sales next Black Friday.
Make the most of the traffic you generate…
Facebook Comments
Disqus