To this day, I do not know a buyer who does not like promotions. When a promotional strategy is well executed, they become powerful weapons for sales and user loyalty. These examples of promotions will help you create your promotion campaignopening your panorama to different ways of giving value to your customers without necessarily relying on discounts and 2×1.
I list 30 examples of sales promotions, some more creative than others and all as effective depending on the objective you have in mind. You can find specific options for certain types of businesses but with slight adjustments, they are applicable to any business.
How to make sales promotions? 📈
These are the steps you must follow to make effective sales promotions in your business:
- Define your goal.
- Segment your audience.
- Define your budget.
- Choose the type of promotion you will apply.
- Define the medium, message and the clauses of your promotion.
- Create and implement your strategy.
- Promote it on social networks, email and other channels.
- Measure and analyze the results obtained.
If you want to delve into each of these steps, I recommend you take a look at this . You will have more clarity about the steps to consider.
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What types of promotions are there? 💸
As for the type of promotions that you can carry out, these are some of the most relevant categories, although not the only ones that exist.
- Price promotions.
- Quantity promotions.
- Launch promotions.
- Promotions for special dates.
- Promotions by type of payment.
- Promotions with gifts or additional.
- Promotions for coupons, points and discount cards.
- Multi-brand promotions.
- Cross-sell promotions.
Do you have a question about a specific one? Clear your uncertainty by reading. It has super successful examples that will help you understand more easily what each one is about!
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Examples of product promotions 📣
Now that you know what a sales promotion is and what types exist, I will share with you some examples of product promotions that you can apply in your business. Choose the one that best suits your business strategy!
free samples
Free samples are a great example of product promotion that works wonders in case of launches, new lines on the market or to offer a detail that later results in a purchase. Many businesses use them, from perfumes, cosmetics and beauty items to consumer products such as soft drinks, dairy products, candy or snacks.
Free shipping
This is one of the most used sales promotions in e-commerce, and free shipping promotions help motivate the buyer to make their purchase. To do it correctly, take into account the average cost of shipping, work with prepaid guides or check how the logistics service of your online store works, so that it does not eat the profits that you can obtain when applying this promotion.
months without interest
During dates such as Good End, Cyber Monday or Hot Sale, interest-free months come to the fore as one of the best promotional alternatives for businesses. Often to offer this promotion you must have a payment gateway that gives you the option to defer the purchase amount. Conekta, Mercado Pago and Paypal offer this benefit in exchange for an additional commission for each transaction. The best of all? If you create your online store in Tiendanube, you can offer this option to all your customers. 😁
Extended warranty
Offering a warranty extension is an excellent promotion, especially if you are in the business of selling electronic products. Whether it is applied in your business or directly with the provider, this benefit, in addition to pleasing the most cautious users, will tell your customers: “I am certain that my product is of good quality and you will love it”.
coupons
Promotional coupons are so addictive that for this reason there are reality shows of buyers who are dedicated to squeezing every penny out of them. You can see them in coupon books on various promotional platforms, published in newspapers or sent by email. Whichever channel you broadcast them on, be sure to word the terms and conditions of each coupon very carefully. This way you will not only avoid disappointing your buyers, but also problems with Profeco. Don’t forget the validity!
points for purchases
If you have a loyalty program, offering points for each purchase is a good motivator for your customers to return to your business or to increase the purchase amount of their ticket, knowing that for each purchase they will earn certain points that they can later exchange for products or services in your establishment. It’s a win-win!
Higher percentage of product
Yes, like the potato chips! To encourage the sale of a product or outperform a competitor that recently entered the market, offering a higher percentage of the product not only pleases new customers, but also those who are recurring and undecided. For off-the-shelf products, this promotion can be super effective in beating the competition.
Complementary products at a lower price
If you have an item in your inventory that is complementary to other products or requires parts that are sold separately, this promotion can help you convince buyers to purchase the starter item or a starter kit, knowing that they will have what they need to operate. your brand new acquisition.
clearance sale
Super effective to attract new users and get rid of inventory in the warehouse. You can apply for specific collections, in branches only or in the entire store. Clearance sales generate buzz and interest in shoppers, planting the seeds for them to come back later for more purchases.
launch price
Also known as an introductory price promotion, this promotional strategy is a good way to encourage shoppers to purchase and try your product. Just remember that when applying this promotion you must consider your profit margin and the number of products you must sell to reach the balance point of your budget.
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Examples of creative promotions ✨
Do you want to get out of the box? These examples of creative promotions can help you differentiate yourself from your competitors or from possible promotions that they may have in their business. You can customize them as much as you want or modify them according to the interests of your company.
100% satisfaction guarantee
Have you read in some restaurants signs that say “Try the delicious seasonal mole. If you don’t like it, you don’t pay”? And it is that this example of creative promotion not only applies to restaurants or dishes, but could apply to any business. You can attract many visits from potential buyers and even make them know and identify your business for the total satisfaction guarantee it offers.
Extended schedule
A good example of this are the famous night sales. Extended hours work great if you combine it with a promotional umbrella or a special date, such as Buen Fin, Hot Sale or before a holiday such as December 24 or January 5, ideal for last minute buyers or distracted parents who forgot “The promised gift. 🎁
Discounts in exchange for likes or shares
If you want to grow your community on social networks, offering a discount or a benefit in exchange for likes or shares is a good alternative. Delimit the conditions, calculate the cost of this action in your profits and make sure that the proposed actions are fulfilled.
mystery deals
This is a good strategy if you want users to come to your physical location or keep an eye on your online store, because by announcing a week of mystery deals that are revealed daily, you will have the attention of repeat customers and new buyers. You can use this strategy prior to a launch or a special date, such as the anniversary of your business or Christmas. It’s a great base for planning an entire calendar of holiday promotions! 🎅
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Entry to draws
Do you want to increase the amount of your average ticket? Organize a raffle with an attractive prize and to participate, your customers must purchase a certain amount of product. You can offer tickets exceeding a certain purchase limit or establish that for each certain amount they are awarded a ticket, making multiple participation possible.
Free tickets to an event
This strategy is constantly used by grocery or beverage products, offering free tickets to an event in exchange for the purchase or consumption of a product. Yes, just like in the Charlie and the Chocolate Factory movie! Choose an event that interests your audience and promote it. Do not forget to have in your hands the prize before doing the event. Avoid putting the foot on yourself. 😅
promotional parties
Offering promotional party tickets is a great way to build a loyal customer base, as you’ll be providing an experience. To be able to attend this promotional party you can request a minimum product purchase or make a raffle and reward all the participants with a ticket to this incredible celebration. It will be the event of the year!
Meet and Greets
It doesn’t necessarily have to be a meet and greet with an internationally famous musician or band, it can be with a writer, an illustrator, a comedian or an internet celebrity. Just make sure that the personality to meet is related to the values of your brand and has convening power; two basic elements for this promotion to work.
Refund of the purchase ticket
Either through a draw or by establishing it for the ticket #100 of the day or of the week, you choose the conditions under which you want to apply the refund of the purchase ticket. May be valid only online, at a branch, or at certain times of the day. Remember to establish the terms and conditions well to avoid misunderstandings between the contestants.
scratch games
Yes, like the instant lottery or scratch cards! Choose the prizes that you will award and approach a printing company that is dedicated to this kind of promotional. Remember that if this promotion will be in force for some time or will have a significant scope, you must contact the General Directorate of Games and Raffles of the Ministry of the Interior.
Examples of promotions for hotels 🏨
If you have a hotel or you work in the tourism industry, these examples of hotel promotions can help you increase the number of nights booked, retain your guests and offer a better experience. Take a look at them!
Discount for nights purchased
This is one of the most used promotions within the tourism industry. Increase the number of…
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