Know and master the e-commerce features It will help you to successfully undertake in the digital world. Because it’s not just about posting your products on social media and expecting people to buy from you. You must have the necessary tools and knowledge to create a brand that conveys trust to people.
Ecommerce, online stores, marketplace, sales on social networks, digital advertising… How many times have you heard these concepts? I’m sure many. But, do you really have identified the e-commerce features And how can you take advantage of them in your favor?
Currently, a large number of entrepreneurs who seek to create a business using digital tools do not have a complete picture of what it means to sell on the Internet and, due to this lack of information, they find scenarios that they never imagined, which can lead them to spend more than necessary or even throw in the towel.
So that this does not happen to you, I will share with you below 8 characteristics of electronic commerce, the elements that compose it and the reasons why you should join this trend in the coming months. are you coming with me? 🚀
Elements of electronic commerce
sell online goes beyond just posting photos of your products on social media or share them through messaging applications such as WhatsApp. To do it successfully, you must convey confidence to your potential buyers and offer them a unique experience throughout the process.
To take the first step on this digital path, the first thing to do is to know the 4 basic elements of electronic commercewhich are:
- Digital platform
- Friendly web interface
- payment system
- Informative sections
Below I share more information about each element.
1. Digital platform
This trading software is the sales channel that facilitates the buying and selling process for users. It can be from a website with a shopping cart or mobile applications to social networks.
2. Friendly web interface
The raison d’être of electronic commerce is to offer the buyer an easy-to-use platform to carry out the transaction. At this point, the striking and intuitive design becomes relevant and becomes a differentiator.
3. Payment system
This element is of vital importance so that the seller can accept electronic payments and the buyer feels safe to make them. It is also known as .
4. Informative sections
These pages contain information about the history of the business, use of personal data, return policies, shipping costs, guarantees and frequently asked questions.
8 characteristics of electronic commerce
The 8 characteristics of electronic commerce you should know are:
- It takes place in a digital space.
- It facilitates the purchase and sale of products or services 24/7.
- Use updated virtual catalogs.
- Offer a customer-focused experience.
- Transactions are made through payment gateways.
- The sellers maintain the confidentiality of each buyer’s data.
- Use technological tools to be in contact with the client.
- It can be developed with an online store or marketplace.
Below I explain more details.
1. It is done in the digital world
It may sound obvious, but it is not. One of the characteristics of electronic commerce is that must be done in a virtual space —either in a marketplace like Amazon or Mercado Libre—, in your own online store —which can be created with the help of— or even on social networks.
During the purchase, the seller must offer the buyer a 100% secure experience in which their personal and banking details are not compromised. This is achieved by using platforms with a large technological infrastructure.
2. It facilitates the purchase and sale of products or services 24/7
By not taking place in a physical store, sellers have the opportunity to Offer your products 24 hours a dayleaving behind any type of schedule.
The facility to close transactions from any device with internet access makes everything more comfortable, faster and easier to carry out.
3. Use updated virtual catalogs
Without one, no sales can be made. This document allows you to keep track of your business products and must be updated at all times to provide a reliable user experience.
Thanks to technology, this control process can be carried out more easily. All you have to do is choose the tool that best suits your needs, spend the time necessary to feed it with information and keep the data updated.
4. Offer a customer-focused experience
How? Weren’t companies the only ones benefiting from ecommerce? The answer is no. Electronic commerce revolves around the customer, who over time has become more demanding with the forms of consumption.
Your online store must be 100% optimized so that the consumer finds what he is looking for easily and quickly. Ideally, you should be able to get to any section in less than two clicks from your home page.
5. Transactions are made through payment gateways
Payment gateways are the tools with which a user can pay for a product or service in an online store without putting their personal information at risk. Thanks to them, the buyer has the power to decide if he wants pay with credit card, debit card, installments or even with a bank deposit or in convenience stores.
6. Sellers keep each buyer’s data confidential
The security of a platform it is a differentiator that has quickly gained importance. Thanks to security protocols, the owner of an e-commerce prevents buyers from electronic fraud and protects their personal information at all times.
This is one of the characteristics of electronic commerce in Mexico that you should not overlook if you want to boost your business and increase your sales.
7. Use technological tools to be in contact with the client
By not having physical contact with the product or the business, the development of applications to maintain communication between entrepreneur and buyer It is essential to eliminate any doubts and offer customer service without any type of complications.
Thanks to the configuration of the people they can solve their most common doubts in just a few minutes. In this way, the owner of an ecommerce does not have to be near a computer or cell phone 24 hours a day to close sales.
8. It can be developed with an online store or marketplace
Among the characteristics of electronic commerce technology are marketplaces and online stores. a marketplace It functions as a virtual shopping mall where hundreds of brands offer their products at competitive prices to visitors.
For its part, in an online store the business owner has full control over their brand, choosing the payment methods they want to receive, the shipping methods and the design of the platform.
Both tools can be combined in a successful sales strategy with the goal of capturing potential customers.
Why should you do e-commerce in 2022?
The ease of buying and selling products is one of the main characteristics of electronic commerce that motivates entrepreneurs to create a business in the digital world.
Below I will share 5 reasons why your brand should have a sales and marketing strategy focused on selling online:
- Creating an online store is getting easier thanks to digital tools. You do not need to have advanced technical knowledge. An example of this type of service is Tiendanube, a platform with which you can have your own ecommerce in a few minutes.
- You may sell without time limits or geographical areas. It is enough to choose a reliable parcel service and work on a logistics that works for you.
- Not having a physical store, the initial investment is less and you can focus on other areas such as your inventories, shipments, optimization of your online store, among others.
- you have the opportunity to do advertising campaigns at affordable pricescapturing the attention of potential customers thanks to effective segmentation.
- You may accept payments with credit cards, debit cards or bank transfers in a safe way. This will help you sell more, even while you sleep.
Now that you know the features of e-commerce and how to use them to your advantage, it’s time to create your business. For only $99 MXN per month You will have all the necessary tools to become a successful entrepreneur.
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