Websites are virtual spaces that contain all the information that a person or company wants to spread through the Internet. They are made up, in turn, of pages that are usually linked to a general menu and their content addresses topics related to the central theme that the site creator wants to communicate.
From this very general definition it is possible to catalog different types of websites. In this article you will find the description and some examples of each one so that you know the options available to you and, if you wish, create your own website step by step. Let’s get started! 💻
What is a website?
A website is a virtual space that contains all the information that a person or company wants to spread via Internet.
the websites are made up of pages They are usually linked to a general menu and their content revolves around a central theme.
Google, El Universal, Instagram and the SAT page are the ones we frequently visit.
Now, if we stop to think about the content of each one and the reason why we browse them, we can conclude that web pages can be search engines, news portals, social networks and institutional sites.
So far, everything seems pretty clear, but Why do we call these sites web pages?, is there any difference? Technically yes, let’s see it in detail.
What is the difference between a website and a web page?
A web page is an electronic document where we can find text, videos, images, among other audiovisual elements, while a website is the collection of those pages related to each other.
So, while reading this content you are accessing the web page with the following URL: /blog/mx/sitios-web and, in turn, this page belongs to the website called /blog /mx/
If you continue browsing the Tiendanube blog website, you will find other pages like the or the.
As you can see, there is a technical difference, however, in everyday life we ​​usually refer to the website and the web page as synonyms.
Do you still have doubts? Learn more about by clicking the link.
types of websites
They exist that we can find on the internet. Next we will describe the best known:
- Institutional
- news portals
- search engines
- Social networks
- Online stores
- marketplaces
- blogging
- Forums
- microsites
- Briefcase
- Landing pages
1. Institutional
They are those who knowe created around a brand or a public or private institution. They contain information about its structure, mission, vision, values, services and contact forms.
Institutional website example
This is the institutional site of , the leading ecommerce platform in Latin America. Among other things, the website contains information about the service provided by the company (functionalities, plan prices, etc.), its benefits and who makes up the team.
2. News portals
They are characterized by disseminating the most important news of a city, a country or the world in real time. We can also find journalistic reports with relevant information, regardless of the moment in which they occurred.
The structure of news portals will depend on the topics addressed by the media. In that sense, this kind of pages can have sections on economics, sports, entertainment, politics, technology, among others.
News portal example
is a news portal owned by the British Broadcasting Corporation. It has a network of more than 250 correspondents in British territory and in more than 100 capital cities around the world.
In addition to journalistic articles, this news website is characterized by disseminating a large number of videos.
3. Finders
They are powerful tools for browsing the internet, as they help us find terms or keywords in a matter of seconds. Its structure is usually quite simple: a blank rectangle with a magnifying glass on the left.
Example of search engines
It is the most visited website and the most used search engine in the world: owns 92% of the searches that are made on the internet. Can you imagine what volume we are talking about? 5.6 billion searches a day, according to.
4. Social networks
Social networks are places where people and brands that have some type of commercial, work or personal relationship interact. These platforms allow individuals to participate in one or several communities.
The structure of these pages varies depending on the objective of each social network: for example, on TikTok we see 100% videos, while on Twitter text and image predominate. Although you should never leave out the , because they are also part of said content mix.
social media example
Facebook is the most used social network in the world: it has more than 2,895 million users and is chosen above all by those called millennials and generation X.
💡 Did you know you can? Click the link to learn how to do it in five easy steps. 😉
5. Online stores
They are also known as or online sales web pages. They aim to sell on the internet and generate profits for their owners.
They are made up of a shopping cart and product or service files, which make the commercial transaction possible. Also, they require integrations with payment and shipping methods to offer a complete shopping experience.
Online store example
MelónLimón is a Mexican clothing brand created in 2012 that is dedicated to the sale of products for the beach. In her store you can find incredible designs of swimsuits, accessories, sarongs and much more.
💡 Tip: if like MelonLimon you are looking for inspiration for your own website, check out these . You will love them! 💙
6. marketplaces
A is a website that connects buyers with sellers. It is usually managed through a third party and serves as a broadcast platform for thousands of businesses and individual sellers.
In general terms, it’s like a big shopping or mall where you can find various brands, products and prices.
Example of marketplace
was born in Argentina in 1999 and knew how to position himself to the point of being one of the marketplace most valuable in Latin America.
In this type of website, people write the name of the product or service in the search engine and multiple options from various vendors appear. In this structure, filters (such as city and price range) are protagonists.
7. Blogging
The creation of blogs dates back to the 1990s. Initially these portals were used to share thoughtsfeelings, opinions or experiences of people.
Today, although there are blogs that retain that initial spirit, brands use it to Disseminate information related to your business for commercial purposes.
blog example
The goal is to inform the entrepreneurial community about what’s new in ecommerce and digital marketing. For it, the contents are distributed in different sectionssuch as Business, Online Store, Digital Marketing and much more.
Learn more…
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8. Forums
If you want to connect with professionals in your field, discuss a problem you’re having with your partner, or even read other people’s opinions on a particular topic, a forum is the ideal website.
These spaces are good option to share your knowledgebecause it is built collaboratively and can be updated at any time.
forum example
it is a great repository of knowledge, memes and discussions with people from all over the world. You can create rooms so that its participants talk about an assigned topic and the users are the ones who add the content.
9. Microsites
Are pages dedicated to delving into a specific topic of a company or an organization. They are created independently of the main website because, in general, the quantity and specificity of the information demands it.
Microsite example
Do you remember the incident of Metro Line 12 in Mexico City? The Metro portal to talk about issues related to the event. On this type of website you can find details on the expert reports, rehabilitation and reinforcement of the Line, as well as information on care for the victims of the accident.
10. Portfolios
are pages ideal for showing the work done by a professional. It is a kind of resume presented in a more attractive and complete way.
portfolio example
The image shows the , a Mexican illustrator who decided to present her work in this format.
The artist takes advantage of the website to share a section with personal information and a contact page to attract new customers interested in your work or in your Domestika course.
Learn more!
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eleven. Landing pages
The landing pages or landing pages aim to drive users to conversion, whether they sign up for a form, make a purchase, or sign up for a newsletter.
They are commonly used in online advertising campaigns and they are characterized by the austerity of elements, as well as the null presence of links or vanishing pointssince they can cause the distraction and the exit of the users of the landing page.
landing page example
for entrepreneurs who want to start their dropshipping business contains specific information on the advantages of starting a company with this particular model, as well as user opinions and frequently asked questions that a user who wants to start their business in Tiendanube might have.
Do you need more inspiration? By clicking on the following link you will find more.
How to create a website
After reviewing the most popular types of websites, let’s talk about what are the 7 steps you have to follow to create yours.
- Establish the purpose of your site
- Get a domain
- Have a hosting
- Choose a platform
- Define a structure
- Create the content
- Publish and monitor
Let me elaborate on each of these points below.
1. Establish the purpose of your site
In other words, define whether it is going to be an informative, commercial, institutional virtual space or a mixture of several.
2. Get a domain
It refers to the name through which your potential customers will access your site. Specifically, it is the URL that you will enter in the browser. Here we tell you.
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3. Have a hosting
It is the place where your website is hosted. Read more details.
4. Choose a platform
The choice will depend on your level of technical knowledge, as well as your resources of time and money. Later we share some options.
Learn more…
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5. Define a structure
This means that you have to establish what the pages are going to be…
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