A slogan or slogan is a short and original formula, used in advertising as a brand slogan. If you want to know how to make yours, I invite you to keep reading and discover how much fun it can be.
‘The most chavitos shoes’, ‘Remember me!’, ‘Bring out the tiger inside you’ are examples of slogans that you may remember if you grew up in Mexico during the nineties and two thousand. If you’re looking for the tagline or slogan for your business or product and, by the way, remember some of the most creative and catchy examples created by advertising geniuses, you came to the right place.
In this article I will show you more than 100 slogans, examples of creative slogans, in addition to making a theoretical review of the types of slogans that exist and showing you how to make one in five little steps. are you coming with me?
What is a slogan?
A slogan or slogan is a brief and original formula used for advertising, propaganda, etc. At least that’s how the . In itself, it is that phrase that accompanies a brand or a product with which you try to communicate something beyond merely the name.
What do I mean by this? Let’s analyze the slogan of Coca Cola. Throughout these years, two of the best-known slogans of this brand have been ‘Take the good’ Y ‘Uncover happiness’ both intend that the consumer associate the brand with a positive intention, moments of reunion with friends or family; doing it with only three words, but through an imperative repetition in the media. This is the intention and purpose of a slogan.
Slogan or slogan?
Slogan is the version accepted by the Royal Academy of Language and the way in which this word should be used. Yes ok, tagline is the correct term in the English language, both the RAE and and coincide and encourage the use of slogans and slogans as correct graphic adaptations of their English version.
What does slogan mean?
In English, slogan is a short phrase, easy to remember, especially used to advertise or promote an idea or a product. At least this is the definition that we can find in the Cambridge Dictionary.
types of slogan
Are not ‘The same, but cheaper’. We can distinguish different types of slogans according to their communicative function. Here are some of the most common that we can find associated with brands or products.
- Descriptive tagline
- differentiation slogan
- informative slogan
- value tagline
- brand awareness slogan
- Audience slogan
- results slogan
- emotional slogan
- advertising slogan
Give me the opportunity to explain each one in a couple of lines so that you have it clearer.
Descriptive tagline
A slogan or descriptive slogan is one that talks about the characteristics, advantages or benefits of a brand or product.
π’ Descriptive slogan example: ‘For its rich homemade flavor‘ from Aunt Rose.
differentiation slogan
The slogan or slogan of differentiation is the one used by brands to stand out from the competition, usually talking about that characteristic that makes it different from the rest.
π’ Example of differentiation slogan: ‘The chocolate that melts in your mouth, not in your hand‘ of M&M’s.
informative slogan
Informative slogans are those that clearly explain what the brand or the product with which it is associated does.
π’ Informative slogan example: ‘In the house, the workshop and the office, have Vitacilina. Ah, what good medicine!‘ of Vitacillin.
value tagline
A slogan or slogan of value is characterized by explaining what your brand does to add value to the lives of consumers.
π’ Value slogan example: ‘creating opportunities‘ of BBVA.
brand awareness slogan
Brand awareness slogans are identifiable because they contain the brand name in the same slogan.
π’ Brand awareness slogan example: ‘And you go to the supermarket or eat?‘ of the now defunct Comercial Mexicana.
Audience slogan
An audience slogan is one that appeals to the recipient of the brand or the customer to whom the product is directed.
π’ Audience slogan example: ‘Trix is ββonly for kids‘ by Trix.
results slogan
Results slogans are those that refer to the results generated by your product or service. They are usually aspirational.
π’ Example of results slogan: ‘Wake up to life‘ of Nescafe.
emotional slogan
Emotional slogans are distinguished by their focus on consumer feelings and emotions, seeking to associate the brand with an experience.
π’ Example of emotional slogan: ‘taste the rainbow‘ of Skittles.
advertising slogan
An advertising slogan is the one that is used in advertising pieces with a marked intention of sale.
π’ Advertising slogan example: ‘Red Bull gives you wings‘ from Red Bull.
Examples of slogans for companies
We have already seen different examples of famous brand slogans. Now, if you are looking for examples of slogans for your brand, here we give you different alternatives that you can use to associate with your brand.
- You want it? You got it!
- your style is here
- You dream, we do it
- Everything for your home
- The #1 brand
- The best brands at your fingertips
- your new favorite store
- Enjoy the moment
- quality first
- Making your life easier
Product slogan examples π±
Do you have a product launch coming up? These slogan examples are meant to talk about certain qualities that you might identify with your product. Check them out!
- Handmade, made with love
- design and elegance
- feel the lightness
- better impossible
- Treat yourself!
- your new favorite product
- The best for you
- endless fun
- The happiness’ key
- Because you deserve it
Slogan examples for clothing stores π
A slogan is a perfect tool to stay in the minds of your consumers, these are ideal for clothing brands, stores, boutiques or accessories and jewelry businesses.
- The trend is to be you
- Fashion and style at your fingertips
- your perfect accessory
- Change your style, change your life
- Elegance is ageless
- To your size and your style
- Unique designs for a unique personality
- Dress up for the best day of your life
- Low price trends
- Glam, trendy, beautiful
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Slogan examples for bakeries π°
These slogans are perfect for businesses dedicated to confectionery and chocolate. Evaluate which one best fits your brand or mix them up until you have the creative slogan you want.
- sweet sweet love
- art made cake
- The sweet of living
- Where chocolate and love mix
- responsible confectionery
- Baking unforgettable moments
- Organic, vegan and natural
- Made with love
- We love what we do
- sweetness in every bite
Slogan examples for food businesses π
Do you have a restaurant or food trucks? If you sell food and are looking for a slogan for your company, these examples may be what you were looking for. Take a look at them!
- An explosion of flavors
- where families gather
- We cook with love
- fast and delicious
- Irresistible taste!
- The originals of _______________ (insert your city here)
- Quality in every spoonful
- With the flavor of the grandmother
- New flavors every day
- Fresh, healthy and vegan
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Slogan examples for technology companies π»
Regardless of whether you sell internet services, gadgets, computer accessories or telecommunications, here you will find alternatives for your company’s slogan.
- Technology at your service
- We design systems for you
- Connection to the next level
- Transforming your company
- Innovation on the move
- Connecting what matters most to you
- Service, quality and commitment
- The future of your company at a click
- Technological solutions for everyone
- network experts
Slogan examples for beauty businesses π
If your company is dedicated to the sale of cosmetics, you have a spa or you have a nail business, perhaps one of these slogans for beauty businesses can become the best accompaniment for your brand.
- enhance your beauty
- love for your skin
- princess nails
- Scents that fall in love
- Daily care for your beauty
- stylish beauty
- Your beautiful and healthy skin
- shine and color for you
- Allies of your face
- Highlighting your natural beauty
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Slogan examples for pet businesses πΆ
For michis, loins and all the furry ones. These slogans are perfect for pet stores, beauty shops, veterinary stores and accessories for the kings of the house. What is your favorite?
- all for your best friend
- the paradise of animals
- Quality veterinary articles
- Taking care of what you love most
- At the service of your paws
- For greΓ±itas, feathers and scales
- Make your furry happy
- Responsible products for your pet
- Love for michis and loins
- Fun for your dogs
Creative slogan examples β¨
Looking for an example of a funny slogan? Here I give you some options to accompany your brand. Some contain puns or repetitions of words that help to stay in the mind of the listener.
- Good, nice, cheap and bright
- You you you you are what matters
- What you want, seek and deserve
- Mexican magic
- With heart armor
- We spell it wrong, but we do it right
- With us, your account, account
- The best in the world
- Say fun, enjoy and have fun
- For you, for me, not for mothers-in-law
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Slogan examples for construction companies π‘
Whether your business is construction, an architecture firm or you sell materials, these slogans for construction companies can stick to what your brand needs.
- Quality, brick by brick
- Materials that make you strong
- We build your dreams
- Innovation on the go
- Looking for a place for your best moments
- building dreams
- homes for all
- Trust and commitment
- A new way of living
- Building a future for Mexico
Slogan examples for travel businesses π
Useful for companies dedicated to tourism, trips to magical towns or the sale of vacation items, these slogan examples may be what you are looking for.
- Dream big
- Take a rest
- The world in your hands
- traveler’s house
- Exploring the world
- Adventures at your fingertips
- Everything for your next getaway
- Dare to go further
- escape to paradise
- your next destination is here
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Slogan examples for children’s businesses π¦
Children’s businesses are quite profitable. If you are looking for examples of slogans for your toy store, children’s play services or toy libraries, here you will find options that fit your brand.
- Fun for all the family
- The city of Children
- Everything for the kings of the home
- big style
- We are friends of the kids
- welcome to the fun zone
- Growing up together
- For a better world for…
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