The Instagram feed is the dashboard that displays the posts from your account in chronological order. Users share photos and videos, interact and explore the content that interests them most.
In this article we are going to tell you all about the Instagram feed to expand your community and increase your potential customer base. Let’s see what feed means on Instagram and everything you can do with it!
Instagram feed: what is it 📱
What is the Instagram feed? The Instagram feed is the optimized view that brings together the posts from each profile. Users view content and interact with photos and videos that interest them.
In other words, the Instagram feed is the grid that organizes the content that we generate on the social network in chronological order.
It is one of the essential elements of the social network to attract new followers. Users are continually viewing content, so it is a strategic section to generate a good link.
People get to know brands from different channels. On Instagram, the feed is the first glimpse that users have of the brand: the cover letter of content creators. For this reason, the feed is a key tool to gain followers that you can convert into customers.
It is crucial to take the time to design an Instagram feed that stands out and invites users to scroll and learn more about your brand.
In the profile we will see all the formats of the platform: photos, videos, carousel and reels. Let’s get to know the characteristics of each of these contents.
Photos
The recommended size for images on Instagram is 1080 Ă— 1080 pixels, that is, they are square.
The platform allows you to upload photos vertically or horizontally up to 1080 Ă— 1350, or vice versa, but you should not lose sight of the fact that, in the Instagram feed, these will look square.
Videos
The video format allows uploading content of up to 60 minutes in length, without exceeding 3.6 GB in weight.
Here too the recommended size is 1080 Ă— 1080 pixels. If the content you need to upload is vertical or horizontal, the limit is 1080 Ă— 1920, or vice versa, depending on the orientation.
Both photo and video posts are always visible in the Instagram feed.
📸 Professional tip! When posting a video, have a cover ready that will work as a preview in your Instagram feed. This image should draw people’s attention and match the overall design and aesthetic of your profile.
The cover can be an image designed ad hoc or a frame from the same video. In the second case, when you are uploading the content, you will see the “Advanced settings” option. In this section you can choose the frame you want to show and even crop that image.
Carousel
In the Instagram carousel, it gives us the possibility of uploading more than one photo and/or video in the same publication. In other words, we can combine content in a single post and followers access it by swiping to each side.
They must show that it is the content that is currently generating the most engagement (that is, the commitment and interest of the audience with your publication).
The platform allows uploading up to ten photos or videos in each carousel. However, the number of slides or slides recommended is two to three (with an participation rate of 1.90%) and, even better, between eight and ten (here the percentage amounts to 2.07%).
reels
The star content of the moment is, without a doubt, the . These short videos in vertical format make it possible to reach new audiences, since they are published with a particular algorithm, specially designed for this purpose.
We share an article where we treat it in depth:
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Instagram Feed: how to create one that attracts attention
Now that you know in detail what the Instagram feed is, you can think of many actions to enhance your strategies.
Content Planning
Every social media strategy comes hand in hand with a robust content plan. By defining the steps to follow, you will be able to reach the relevant audience for your business.
If you already have a clear idea of ​​the ideal client or to whom your brand is directed, the next step is to think about the objectives that your publications will have.
For example, if your goal is to generate engagement, publish useful information for the user or related to your specific market, it can be a good strategy to achieve it.
Finally, when you think about the frequency of publication, it will be very useful to work with a content calendar that allows you to plan each action. We invite you to download the one we designed especially for you, look!
Color palette
The colors you have chosen for your business are a very powerful resource for generating brand recognition. This is why the tones must be maintained consistently on all your platforms: social networks, newsletter, etc.
I chose the color palette that best suits your brand:
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To maintain an aesthetic line, it will be very useful to work with , that is, prefabricated designs that you can adapt to the type of content you want to publish and the particular characteristics of your business.
Lastly, we don’t want to leave out the importance of editing both photos and videos when creating an aesthetic feed. If you need tools to do it, we share two contents dedicated to the subject:
Types of Instagram feed: 10 original ideas
Creativity knows no bounds, and even if it’s just a simple grid, there are endless possibilities to compose a lovely Instagram feed!
Many brands take advantage of this checkerboard or grid format to design images that complement each other, forming a larger design.
We bring you 10 proposals with the aim of inspiring you to choose your favorite to enhance your brand. Let’s go!
Instagram feed by lines
Let’s start sparking creativity by sharing linearly structured feed ideas. In this category we can recognize three distributions:
1. Rows (horizontal)
In this case, each row of the grid that makes up the Instagram feed is internally consistent. That is, the three images that make up a horizontal line share the background, for example, and thus are linked.
2. Columns (vertical)
Here the same logic of the previous point is maintained but this time it is valid for the columns of the board. The central line can contain phrases; the one on the left, close-ups of your products; and, the one on the right, varied photos of your articles.
3. Cells (chessboard)
This proposal for the Instagram feed leaves you more freedom to plan your content. It is also known as an A / B or alternating feed because the grid intersperses different types of posts.
The idea of ​​this Instagram feed is to alternate the type of content one by one, so the grid is composed like the black and white squares of a chessboard.
Instagram feed by colors
Here the tones take center stage again so that you can design an amazing feed.
4. Monochrome
In this type of Instagram feed, one color is prioritized and used in all its shades. Of course, it must be a strategic tone for the brand, it is usually part of its logo or visual identity in general.
5. Black and white
The chromatic criterion here is the gray scale, which you can use with different levels of contrast.
6. Complementary
Here the selection of tones will be given by chromatic cohesion. A good combination of complementary colors is going to give your Instagram feed a unique style and make your visual identity memorable.
7. Multicolored
In this case, more than one color is taken and distributed throughout the feed in an organized way. By designing something like a rainbow, the profile can be really eye-catching for new users.
This Instagram feed allows you, for example, to associate a color with each type of post. If you share data about the item on Tuesdays and promotions on Thursdays, each of these contents can be linked to a tone that helps people identify them at first glance.
With your chosen color palette, you will be able to select the tones that you want to highlight to keep them in your publications.
Instagram feed puzzle
Finally, in this category the idea is that the feed posts form a picture together. Posts will be fragments of a larger picture and can also have their own individual autonomy or coherence.
8. Expanded
Let’s start with the XL or expanded feed that seeks to highlight a particular image.
How to do it? A design is cut out so that each of its fragments remains in the publications, and an overall image is formed when entering the profile.
9. Mosaics
The tile feed requires a significant level of planning, but when done well, it is very attractive to new users.
In this case, the set of publications forms a larger image but, unlike the case of the expanded feed, the idea is that each cell of the board has its own meaning or degree of independence, beyond being part of a larger design. .
10. Borders
These types of Instagram feed stand out for putting frames to the posts. They can be in some solid color (many use white, simply to space the images from each other) or with some illustration or pattern.
Tools to design your Instagram feed
You already have more than clear what feed means on Instagram and why it is important to take care of its design. In this section we are going to share some tools that will help you in this task and that your brand has a fantastic feed.
Photoshop
One of Adobe’s star tools is , ideal for generating visual content for social networks, editing photos, designing flyers, everything to create an excellent Instagram feed!
light room
This is another widely used Adobe platform for visual retouching. it is focused on what would be the process of developing a photograph.
It allows you to edit parameters such as exposure or colors and even work with presets (a set of settings that you can save to replicate when editing other photos).
Preview: Planner for Instagram
With your photos or videos edited, you might want to preview what they’ll look like in your Instagram feed. For this there is Preview: Planner for Instagram.
📲 Below we bring you the links to download the application on and on .
Snapseed
In this case, we recommend the Snapseed app because you will be accessing many of the features we mentioned for free. From adding filters or editing colors to adding frames or text to images.
Allows you to add effects, filters,…
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