Have you ever thought about how to create a QR code for your brand and thus improve the user experience in your online store? If the answer is yes, it’s time to put that idea into action!
To create a free QR code you have to follow these steps:
- Come into .
- Select the type of data you want to transform into a QR code, complete the data and press “Generate QR code”.
- Clever! You already have your QR code created, you can download it in the “Download QR code” option and use it wherever you want.
In this article we are going to answer the most frequent questions about the QR code and we are going to show you graphically how to use Tiendanube’s free QR code generator.
What is a QR code?
QR Code is the acronym used for Quick Response Code, that is, Quick Response Code.
It is a two-dimensional code label that allows, through its reading, access to various content and facilitate communication between a brand and its customers.
How does a QR code work?
QR codes work in a similar way to barcodes (since their structure is similar, only these are two-dimensional).
Although at first glance they may seem like a random set of black and white squares, it is their intricate structure that allows them to store the information that is later read by the scanner.
Elements of a QR code
- Format: details of its configuration, allows its decoding even if it is partially covered or damaged.
- Data: the specific information contained in each code
- Identifiers: what differentiates each version.
- Positioning, timing and alignment patterns: they are the ones that indicate the correct direction of the code.
QR code types
- Static: the information is encoded in the same QR, so it cannot be modified once it has been configured.
- Dynamic: they are linked to a URL where the information is hosted, this allows it to be modified whenever necessary.
As you can see, this technology really works like a , with the advantage that it can be quickly scanned with the camera of a mobile device.
Instantly and automatically, the smartphone directs the user to a landing page, which can be a website address, a new WhatsApp conversation, for example, or a personalized text.
Some companies have already included the QR code in their marketing campaigns. Such is the case of Natura, which uses the code of the packaging labels to offer more information about its products and, thus, gain more credibility among its consumers.
By scanning the label, the customer knows the entire production process of the item, with a 100% sustainable imprint.
Learn more strategies to gain the trust of your customers:
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How to generate a QR code?
Creating a QR code is (very) simple: you just need a free tool to do it in a few seconds.
To help you with this task, together with we developed a completely free!
Do you want to learn how to create your own QR code with our tool? I followed this step by step!
- Enter the:
- Select the type of data you want to transform into a QR code (website, WhatsApp message or personalized text). Complete the requested data and click on “Generate QR code”. In the example, we are going to transform the link of the Tiendanube blog into a QR code:
- Clever! You already have your QR code created. You can download it by selecting the “Download QR code” option and use it wherever you want. You can also choose “Generate new image” to continue creating all the codes you need.
Did you see how simple? In addition to generating your own QR code in seconds, you can access an exclusive infographic with creative tips for using it in your business.
Enter the and, below the tool, you will see the following image:
Click on the “Receive infographic” button, fill in your e-mail, and that’s it!
How to create a QR code for an image?
If what you want to share is not a website, a WhatsApp message or a personalized text but an image, no problem, you will also be able to convert it into a QR code. You just have to follow the following steps:
- Select the image you want to convert.
- Store the image on some website so that it has its own link.
- Select a QR code generator (you can use our tool too).
- Create your new code and share it!
And it is that if you have an online store, you can generate different codes for:
Let’s now see all the advantages of creating QR codes for your store. Let’s keep going!
5 advantages of using a QR code in your online store
1) Guarantee security in payments
Due to the QR code’s own encryption system, offering it as a payment option in an e-commerce makes transactions safer and faster, both for you and for your customer.
To pay, the consumer only has to point their phone’s camera at the screen. By scanning the code, you do not need to share personal information and the financial transaction is done automatically.
It is worth clarifying that this particular QR code is updated frequently to ensure greater data security during payment.
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2) Provides the ability to create discount coupons
Another advantage of using the QR code in your online store is the possibility of directing the code to a .
For example, let’s say your business is preparing to sell more in the next year. In this case, a good idea is to apply a QR code with discounts for that special date on the products you sell the previous month, so you prepare your customers!
With this strategy, you encourage recurring consumption and make your buyers loyal!
3) Provides more information about a product
Expanding the shopping experience is an important step in increasing sales.
Let’s take a practical example: a new customer buys a t-shirt in your e-commerce. In the product packaging, you add a QR code that directs you to a page with information about the production and type of fabric of the garment you purchased, as well as exclusive videos with tips for its use and washing care.
Without a doubt, with this action, your client will feel closer to your brand and will be very grateful for all this data. And that can drive you toward his loyalty.
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4) Improve customer service
A is important to ensure the success of a business, and the QR code can speed up this attention.
By scanning the code, the potential customer can be redirected to a service channel, be it an email, WhatsApp Business or a text message, for example, and be served quickly.
If you opt for this alternative, we recommend that you place the QR code on the home page of your online store and in all the places you deem convenient, always clarifying that it is a code to receive assistance.
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5) Facilitates cross-selling strategy
Cross-selling, also called cross-selling, is a strategy that consists of offering a product or service that complements the item that the customer bought. For example, if a person buys a pair of shoes, a good option is to offer them a matching bag.
So, that QR code, which will contain the offer, can be on the packaging of the order so that the customer can see it as soon as they receive it at home. What do you think of the proposal?
Keys to use a QR code in your virtual business
You already know what the five advantages of using a QR code in your online store are, now we are going to see how to create a solid strategy to apply it.
1) Know your target audience
The success of any marketing campaign is directly related to the level of familiarity that the target audience will have with the way chosen to convey a message. With the QR code, it will be no different.
Although the code is simple to use, it requires the use of a smartphone to work. While this may be common among adults and teens, it may not be as common for an older audience.
In this scenario, it is important to understand who is the target audience of your business, that is, what is the customer profile that consumes (or will consume) your products.
Knowing your consumer (behavior, age and habits, for example), you will be able to better create your promotions and define if the QR code can be an efficient strategy for your campaigns.
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2) Test the code before spreading it
It is very important to test and verify that the QR code works correctly before publishing it. Can you imagine if you had the wrong code printed on hundreds of packages?
Also, remember that your audience’s time is scarce and that you really have to offer something meaningful and valuable to justify the presence of the QR code.
3) Be creative
This, without a doubt, is one of the most important tips on the use of the QR code.
The resource must have a relevant objective for your client, such as the possibility of participating in a promotion, an exclusive launch, an explanatory video, among others.
4) I measured the results
Use the data in your favor! Constantly monitor which pages of your online store were visited, the average time of these visits and if the QR code contributed to the conversion rate of a given campaign.
To do this, we recommend a key tool to monitor the performance of your e-commerce and draw commercial strategies for your business.
Analyzing this information can help brand growth, achieve goals and create more effective QR code campaigns.
Learn more:
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We hope that these tips will help you create your next QR code, do not hesitate to use ours!
And if you still don’t sell online, how about doing a 30-day free trial with? We are waiting.
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