Pinterest in Mexicoover the years, has become relevant for big brands and for entrepreneurs looking for a new alternative to capture the attention of new people and sell to any part of the country based on images, infographics and illustrations.
I am sure that when someone tells you “you have to sell on social networks”, the first thing that comes to your mind is to open a company account on Facebook, Instagram, Twitter and TikTok. Incredible as it may seem, they are not the only options to succeed. Pinterest Mexico is another social network that can help you reach new people.
In the next lines I will explain the main details of this platform, what it is for, how to use it for your business and, of course, what its advantages and disadvantages are. are you coming with me? 🚀
What is Pinterest?
The million dollar question deserves a simple answer. Pinterest is a platform that uses a digital board for users to find inspiration, guides and ideas with graphic elements such as images, photos or infographics.
Does this social network reward the most creative? Yes, but also to those who create useful content that resolves a specific question or shares advice on a topic.
Users can ‘pin’ (save) images or videos they like to create their own boards and as with any social network, they have the option to follow other people and create posts.
What are the advantages and disadvantages of Pinterest?
Pinterest in Spanish offers a lot of advantages for users, but there are also some ‘disadvantages’ that should be taken into account before making the decision to open a profile.
Advantages of Pinterest
- Increase your sales.
- Increase your reach.
- Improve your SEO positioning.
- You can do advertising campaigns.
- Create community.
In the next lines I will explain all the advantages you will get when using Pinterest in Mexico. Here we go!
Increase your sales
By having eye-catching content on your social network, you have the possibility of reaching new people, which can translate into an increase in your sales.
In Pinterest there is a function called Buyable Pinwhich allows a user to know the price of a product, and with just one click, make the purchase directly in the brand’s online store.
Increase your reach
This advantage goes hand in hand with the previous one. On this platform there is the possibility that your content reaches many peopleeven leaving it and appearing on a blog or other social network.
By being saved by a person or sent as a visual reference, you can impact more people and start ranking quickly.
Improve your SEO positioning
Organic positioning is essential for any company. By having eye-catching designs, you can start appearing in the first positions of the social network, and in search engines!
By having the attention of users who find your content valuable, you will get quality traffic – something that Google highly rewards – and, if you have connected your online store with this tool, you will stand out more quickly from your competition.
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💡Tip: do not forget to add links to your web page and fill in the field of alternative text before posting a pin. With this you will have an image optimized for .
You can do advertising campaigns
Advertising in Digital Marketing is very important to sell on the internet and make more people know you.
Pinterest, like Facebook and Instagram, It has an ad builder feature that will help you convert pins and boards into sales.
create community
A social network aims to connect people and Pinterest in Mexico fulfills it perfectly. yesfollow users with similar interests to yours, comment on their images and create boards with valuable information for the people you want to impact.
Pinterest Mexico: disadvantages
- It is not useful for all markets.
- Your images can be used by anyone.
Pinterest has no disadvantages as such, but you should keep in mind that it is not a platform for all entrepreneurs. Here I explain both points:
Not useful for all markets
At this point you are probably thinking: “I was already encouraging myself to have Pinterest in my business and now you are telling me that it is not for everyone”. Well, unfortunately, Pinterest online works best for certain types of businesses.
According to a , in December 2021 there were 444 million users, of which 29.1% were women between 25 and 34 years old.
What does this mean? If your business has young people as clients and you are in the fashion, architecture, decoration or tourism sector, the path through this social network will be easier and you will obtain better results.
Your images can be used by anyone
A big disadvantage of this platform is that anyone can download your content without your consent.
Before you run around in circles from stress, this can be used to your advantage. I recommend you use your logo in a strategic area so that it cannot be cut out by someone else and, of course, have a graphic line that is easy to identify.
How much does it cost to have Pinterest?
Having a Pinterest account in Mexico is totally free. To open it, just have a computer or smartphone to enter and click on “Check in”.
The steps you must follow are simple and it will not take you more than 10 minutes to configure everything to start publishing your first images.
What is Pinterest used for in Mexico?
- Attract potential customers.
- Show your products.
- Save ideas.
- Stay up to date with new trends.
- Position your website.
- Search content with your cell phone camera.
Since we talked about the advantages and disadvantages of the tool, it is time to explain what is Pinterest for in Mexico and how you can take advantage of it for your business:
Attract potential customers
I mentioned it among the advantages and, of course, it had to be in its main benefits. Al have a presence on this network and share valuable information –such as advice or interesting data– You will arrive directly so that they can buy your products and recommend you to their close circle.
show your products
But not with the classic image on a white background. Here you have the opportunity to make an infographic to highlight the advantages of your products or show them in action. The more creative you are, the better.
💡Tip: you do not require specialized programs to create your first content. Find out in seven easy steps. Dare to experiment!
save ideas
Do you have a block for a marketing campaign or do you want inspiration for your next posts on other social networks? Search for “marketing campaign ideas” or “original designs to sell more”, review the results and save the ones that catch your eye.
Is it that easy to find ideas on Pinterest? Yes, it’s that simple.
Stay up to date with new trends
The colors of the next autumn-winter season, ideas to decorate your physical store and even tips to make an online store. All this and more will be within reach of a click.
Position your website
I also mentioned it above, but it doesn’t hurt to make a little reminder. Organic search engine optimization is important for any brand. Marketing experts say well: “if you’re not on the first page of Google, you don’t exist”.
By optimizing your Pinterest posts, adding links from your online store, placing keywords, and using the alt text option, you can achieve good results over time.
Search content with your cell phone camera
A great online Pinterest option that will help you find ideas similar to anything you see outside of the digital world is called Pinterest.
To explain how it works, let’s imagine the following: you saw an amazing table where you were having breakfast and don’t know where to find one like it. If you go to Pinterest, you will find similar furniture.
It is enough to have the app downloaded on your cell phone, go to the search option and choose the camera icon located in the upper right corner; after taking a photo, boom! you will find many similar options in a few seconds.
How to use Pinterest for businesses in Mexico?
As an entrepreneur, you look for tools that are useful to boost your business. With the following tips you will be ready to exploit to the fullest Pinterest in Spanish.
- Open a business account.
- Connect your online store to use Pinterest Shopping.
- Use the pins.
- Lean on the boards.
- Follow accounts in your niche and collaborate with them.
- Create ads.
Below I will explain each one, so you will have all the inspiration you need to create your account.
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Open a business account
The first thing you should do is have a business account. The reason? You will have access to features and metrics that will help you understand what users like and what your most successful content is.
But not only will you have metrics at hand, you can also create advertising campaigns and connect your online store in just a few clicks! Learn more about Pinterest Business.
Connect your online store to use Pinterest Shopping
The best way to drive visitors to your online store is to display the web address on every post you make. With Pinterest Shopping this is possible.
When setting up, you will have the opportunity to show all the pins in which you have added the URL in your profile picture.
If you don’t have an e-commerce, it is the platform that can help you start easily and without having advanced technical knowledge. For only $99 MXN per month you can start and ship to all of Mexico.
use the pins
Pins are the best option to share ideas that inspire other people and, of course, help you sell more over time.
There are several pin formats: standard (for posting photos or infographics), video, product (show prices and stock in real time), collections, and idea (a format for telling stories like a blog).
lean on the boards
Boards help you group together all the pins (posts) you’ve found on Pinterest online. As a brand owner, you can organize all the content related to a topic to make it easier for users to identify.
Follow accounts in your niche and collaborate with them
The best way to start building a community is to follow and interact with accounts in your niche.
I recommend integrating interesting content into your communication strategy –infographics with the benefits of using a product, for example– to attract the attention of other users who, over time, may have collaborations to strengthen the messages that they want to transmit.
Create ads
Advertising is important…
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