Are you preparing a business? Do you need to define the name? We invite you to continue reading this article for two reasons: the first is that we want to bring you the best tips for choosing the most powerful names for clothing stores. The second is to introduce you to the Name Generator tool.
If you are planning your new venture and it is associated with clothing, you hit the nail on the head!
According to our report, the cloud store category with the highest turnover in 2021 was clothing. So, the opportunities to grow in this market are many.
However, when it comes to materializing a brand you cannot let yourself be carried away by inspiration or creativity alone. The best thing is to have a robust branding project that includes slogans, labels and logos. In addition, it is key to know how to choose names for clothing businesses according to your .
Naming: what does it mean and why is it so important for your project?
The first…
The term naming means to name. Now, this process is part of the process and it involves different techniques and strategies that will point to one goal: create the name of a store, company, product or service.
So, the or name is the unique verbal value that characterizes the brand. While the brand design represents the visual identity. These corporate identity factors serve a purpose on their own, but they cannot be isolated.
If you develop a brand, its attributes, values and personality must be coherent and consistent. In this sense, they must convey confidence to their customers, as well as evoke positive emotions through their actions.
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But what happens when you choose the names for clothing businesses? The naming or name is the pillar to identify your brand. It will serve as a bridge to establish an emotional bond with your customers and help the audience remember your business.
The naming or name for a clothing store must be timeless. It should not be changed, unlike the graphic identity that can go through a process, as it is called in digital marketing.
On the other hand, by creating a name that is easy to remember, distinctive, audible and legible, you will have endless ways to communicate your message and brand concept. A remarkable brand name must convey differentiating and relevant values.
Step by step: data to take into account before creating the name of your brand
At Tiendanube we know that starting a business from scratch involves investing your time, money and effort. For this reason, we want to accompany you from the process of defining your brand philosophy to helping you manage your sales. Let’s make your dream of entrepreneurship come true!
In this section we focus on letting you know a series of data that you must take into account before creating the name of your clothing store:
1. Define your brand philosophy
A very common mistake is to think that the first step in creating a business is establishing the name. On the contrary, before choosing the name for your clothing store it is crucial to answer these basic questions:
- What type of clothing will be marketed?
- Who is going to be the target audience?
- In which country or countries will the brand be distributed?
- Who are the main competitors?
- What is the vision and mission of the brand?
- What are the goals and ?
- What will be the voice and tone in strategic communications?
- What will the business model be?
2. Get to know your buyer person in depth
Once the target audience is defined, we recommend you go a little further. To create a clothing brand that sells, stays in your customer’s mind and lasts over time, follow this golden rule: think about your interests.
- What needs do customers have?
- How old are they?
- Where they live?
- What do you do?
- What are your interests and likes?
- Do you prefer to shop online or in a physical store?
3. Analyze your competition
Another important step to consider before creating the name for your clothing business is get to know your competitors thoroughly.
To do this, you will need various digital tools such as Google and social networks to study brands similar to yours. Take note of these tips:
- Enter Google and make a list of the keywords with which the competition is positioned.
For example, if you sell sportswear, try these searches: “sportswear for women” or “sportswear for women”. Do not forget to review the web pages that appear in the first results.
Next, we leave you an example to guide you and analyze which are the most common terms. Also, if you want to delve into the subject of keywords, we invite you to read this post about .
- Enter social networks like , or TikTok and pay attention to the criteria used by other brands to: publish their visual content (photos, videos or stories); publicize your communication strategy; show your plan to present digital campaigns and see how they interact with your customers.
4. Put together your digital marketing plan
If you have reached this point, it means that you are ready to start your project. It is time to define your digital marketing strategy together with the graphic identity: logo, color palette, packaging design for garments and labels.
📝 To learn more about the topic, we share this with the most effective strategies.
After this, you will have the green light to create the name of your online clothing store along with the communication strategy.
What characteristics should a name for clothing stores have?
- It should be short, easy to write and easy to pronounce.
- It must be euphonious, that is, it must be pleasant to the eye and the ear.
- It must be universal and adapt to any language.
- It shouldn’t be too specific or descriptive in case you want to expand your brand or add new products and services in the future.
- Some methods for choosing original brand names are rhymes, alliteration, and acronyms.
Check if your brand name is available to be registered with the National Institute of Industrial Property (INPI).
8 techniques to create an original and creative name
Naseem Javed, president of ABC Namebank and an expert in corporate nomenclature, said it well: “Having a bad name is helping the competition.” So that you do not make mistakes when putting together your list of names for online clothing stores, we present eight effective techniques:
1. By composition
It consists of resorting to the juxtaposition of two words to create an original and unique naming. Example: – Photoshop.
2. By fusion
This technique consists of using two words that have a letter in common to create a new one. Example: Eveready – DirecTV.
3. By combination
With this idea you can use two words that share a similar morphological structure. Example: Frappuccino – Accenture.
4. By contraction
Using this technique, a new name is created based on the abbreviation of a word that already exists. Example: Adidas is the acronym for the name of its founder, Adolf Dassler.
5. By referral
This device is used when taking a root word and adding prefixes or suffixes to it to create a new name. Example: Splenda-Tropicana.
6. By alternative spelling
In these cases, the spelling of a well-written word is altered. Example: Google. (The origin of “Google” comes from the word “googol” which in Spanish would be “gúgol”. This is known as the number 10 raised to 100).
7. By phonosymbolism
It is about the creation of neologisms by incorporating new words and meanings. Example: Prozac – Netflix.
8. By palindrome
This technique consists of the use of two words that read the same from left to right as from right to left. Example: Civic – Kayak.
Names for clothing stores: 35 ideas to inspire you
What is promised is debt! We know that behind each project, there is always a creative mind. So, to enhance your name ideas for clothing stores, we leave you these proposals according to your target audience.
Name Ideas for Women’s Clothing Stores
It is an open secret that the market is competitive. However, it offers endless opportunities to position and expand your business. If you have a women’s clothing store, think about creating a glamorous or elegant name.
- women’s clothing
- glamor clothes
- Store – women’s clothing
- chic
- star clothing
Try these tips!
- To personalize the shopping experience of your customers, choose your first or last name, look for the diminutive and add the word “boutique”, it is an attractive option and is associated with the sector.
- Use words that come from the clothing industry such as “Gala”, “Style” or “Plus” to make it easier to position yourself, both in the market and in the minds of your audience.
- Use trigger words according to the age of your target. For example, use fresh and modern words if your audience is young. While, if they are adults, try more sophisticated phrases.
Name Ideas for Men’s Clothing Stores
Men’s clothing stores are becoming more and more popular. Brands are imposed with proposals ranging from the classic to the extravagant.
- Connection Man
- BASIC
- Casual – Men’s Clothing
- Sports man
- glam
Try these tips!
- Choose a business name that is capable of attracting the attention of your clients, as well as reflecting their style of dress.
- Play with words or abbreviations to create a name with notoriety, but always pointing to the axis of your brand with terms like “Sport” or “Play” if you have a men’s sportswear business.
Name ideas for children’s clothing stores
If you have a children’s clothing store, your best allies will be tenderness, love and fun when it comes to conveying your message. In addition, you will have to come up with an original and fantastic name to establish yourself in the world of .
- beautiful children
- Sweet
- Energy
- Handmade
- Kids Style
Try these tips!
- Look for inspiration in the games or music of the little ones, see how their day to day goes or what are the trending children’s programs to get ideas and start your imagination rolling.
- Select words in Spanish, English or in another language but that are easy to pronounce. On many occasions, being a short name becomes “a verb” and this makes your customers familiar with your products.
Name ideas for baby clothing stores
One of the factors to stand out with your baby clothing store is to create an authentic name. To this is added that you provide a quality product; made with first class materials and that adapts to the needs of the children.
- baby charm
- cool babies
- fashion babies
- Co. Babies
- made babies
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