Surely you are already thinking of original actions to surprise your customers next Christmas or creating strategies that aim to make your business sell more on that date, right? Well, think no more! In this article we bring you a super attractive proposal. Look!
A calendar full of surprises
Have you ever heard of the Advent Calendar? The name may not be very familiar to you (and even the phrase may be difficult to pronounce!) but it is about a countdown to christmasthat is, an action where the days remaining for the special date are discounted, and it runs from December 1 to 24.
This tradition has its origins in 19th century Germany, according to which children lit a candle every day in December before Christmas. It was in 1920 that the first physical advent calendar was printed, which included chocolates for each day of waiting.
With the passage of time, those chocolate bonbons were mutating into different surprises such as little books, toys and candies And the calendar formats changed too!
They went from being just a piece of paper to being little wooden boxes, individually packed gifts, little buckets hanging on a string full of surprises and much more.
Here are some examples:
How does this calendar relate to my strategy to sell more at Christmas?
Although in principle it is designed for the little ones, surely we would all like to receive a different surprise every day of December! That’s why, We invite you to create a virtual advent calendar for your business!
The proposal consists of offer your customers (and potential customers) a surprise every day of December, for 24 days.
These surprises can be special promotions or gifts that we will detail below: we have many ideas to share with you!
This advent calendar can be a great strategy for:
Imagine that your potential client will be waiting for a new surprise from your brand every day December (we will also talk about the frequency below), wanting to know what promotion you can take advantage of and eager to buy from you! Great!
4 steps to create your own virtual advent calendar
Next we tell you how to put together your own calendar to sell more this Christmas. Keep in mind that they are suggestions that you can adapt according to the scope of your business and the objectives of your brand.
Without further ado, let’s begin!
1) How does it work?
As we said above, the proposal consists of offering your client (or potential client) a Different surprise during different days of December.
This surprise (which we will see what they can be below) it will arrive via email and you will be able to use it through a code (discount coupon) that you provide in that same email.
Why is the action via email? Because, in this way, you make sure:
– Get back in touch with old customers.
– Show your current customers that your brand is active.
– Add new emails to your database!
Make sure for this special actionbut not only on a visual level with the colors of Christmas, but also (and mainly) on a content level.
You can use motivational phrases like “This surprise, it’s super powerful!” or you can also number them to relate them more to the countdown, for example “Surprise 10!” , “Surprise 9!”, “Surprise 8!”. Use all your imagination!
Also, do not forget to give the email that personal touch of your brand (only you know what it is). Make it irresistible!
You can also choose to make a stock mix: part of the most important surprises can be sent by mail (to maintain the exclusivity of the subscriber list) and part through social networks and in a more open way (without code). Let your imagination fly!
2) What are the surprises?
We propose some ideas to surprise your customers from December 1 to 24! I chose the one that best suits the strategy and objectives of your business:
– Discount of X% in a certain category.
– X% discount on the entire purchase, with no minimum!
– X% discount for the next purchase.
As we mentioned in the previous point, you can also offer “open” surprises that do not require a discount coupon and that you can apply yourself in your store, such as:
– Gift product with the minimum purchase of $XXX.
– 2×1 in a certain category.
– All purchases made today get a Santa Claus hat as a gift!
Tip: launch a poll on or asking your followers which promotion they prefer for Christmas (without telling them about the surprise action yet!). In this way, they will feel more protagonists of your brand.
3) How often should you launch a surprise?
To carry out this special Christmas action, you have two options: eSend a surprise every day in December until the 24th (you can relate the surprises of the last few days with New Year, since it would be rare for someone to buy you the 23rd to receive the 24th) or you can choose some dates between December 1st and 24th to launch your surprises (for example, 2 per week).
Perhaps, if it is the first time that you are going to carry out this action, you should choose the second option to see how the public responds.
Attention! It is very likely that the first few days of the action will sell more than the end (simply because of a Christmas deadline issue). Then, make sure your shipments work very well and, if necessary, hire extra services for the days of many sales.
4) How could the action be spread?
To publicize your exclusive Christmas action, we recommend that you start by generating expectation in:
– Your , inviting new users to subscribe to participate.
– Your online store, through banners or subscription pop ups.
– Your database, through email marketing, so that your subscribers are well aware of what is coming.
Phrases like “Get ready for a different Christmas” or “It’s almost time for you to receive many surprises” could work very well. Everything will depend on your audience and the tone of your communication.
After you have generated a great expectation in your public (and you have obtained a good amount of mails), the surprises begin! Each subscriber will start receiving in their email the promotions that you have defined for each day, and you will be able to get a lot of juice out of them!
In the meantime, and in order to continue gaining subscribers and potential clients, you can use the same means that you used above, to communicate what are the surprises “of the day” and encourage new people to join the action.
Very important! Remember to inform the start and end date of the promotion. We don’t want disappointed customers!
Time for action!
What did you think of this new proposal to increase your sales during the holidays? Did you want to apply it in your business? Come on, Christmas is coming! Cheer up and then tell us in the comments. 🙂
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