when we are responsible to manage an online store it is advisable to follow a digital marketing strategy that allows us to:
- get to our and that you feel attracted by our content.
- that being on the site you can easily find what you are looking for.
- That receive an immediate response when you decide to contact us.
- That in all this process have a satisfying experiencebuy our product and recommend it.
These are the moments that are part of digital marketing and that can be structured and thought through the 4 “F”What are they: flow, functionality, feedback Y loyalty.
We share some trigger questions so that you can define them in your online store.
Flow
functionality
- How is the distribution information inside the store?
- How is the structure of the website?
- doWhere will be placed calls to action?
- What ?
- doWhat proposal are you going to offer? to generate curiosity?
- What are the priority actions you want users to take?
Feedback
Loyalty
- What measures will be taken for the ?
- How do you intend to achieve loyalty?
- How will you be “the leader of the tribe”?
- What mechanisms and tools will you use to build and maintain relationship?
- How will you do the personalization of content and advertising messages?
- What benefits will you offer to your main customers?
Synthesis
The 4 “F” of digital marketing must be thought of together and under the same general business strategy. The depth of one or another of these parameters will depend on the age of your store and its needs.
For example, if you are in the stage of start upit is recommended that you focus on flow Y functionalitybut always considering all the parameters as a whole.
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