Effective, simple and economical tool, to put it directly and clearly. That’s what email marketing is all about, one of the most applied communication and sales strategies today.
Between the email marketing examples The most common is advertising discounts and promotions. But it doesn’t just stop there. Email can be used as a great means to announce news about your company, taking advantage of the fact that the vast majority of people use it on a daily basis.
In email marketing, the sender is the company or the brand, the receiver is the client, subscriber or potential consumer, the channel is email and the message varies according to the intentionbut always guarantees to reach the target audience.
The best argument when defending one on guidelines in social networks, for example, is that it offers results that are easier to perceive and is much cheaper.
Below you can review some email marketing examplescampaigns and messages that do not fail.
Why should you have email marketing in your online store?
All those people you would like to reach, those potential customers and consumers, as well as those who already know your brand or are familiar with it, use some email service. A third of the world’s population uses this means of communication.
Therefore, exploiting the opportunities that a channel such as email represents can bring great results. A good email marketing campaign is a powerful and wide-ranging tool, with a return on investment that interests anyone.
Authentic communication with your community, and the reinforcement of this bond, will always lead to better results. The message flexibility that a medium as personal as e-mail allows you, It also makes email marketing one of the best options, no matter what you want to communicate.
If you still hesitate to use it, we share a list of reasons why you should have email marketing in .
- It is cheap
- You can easily measure your results
- You get immediate results
- You offer a personalized service to each client
It is cheap
A successful email marketing campaign, it is not necessarily expensive. For this reason, both large companies and newly established ventures usually include this tool in their strategies.
In terms of return on investment, email marketing shines. For every dollar invested, the return is 36 dollars on average. This figure is the highest within online strategies.
If, for example, you run an email marketing campaign with subscribers of your brand or already established customers and they return to purchase products or services, you will have generated new income without spending on a campaign for .
You can easily measure your results
Knowing if your email marketing campaign has obtained favorable results is an equally simple task, and It is achieved thanks to performance metrics.
Extracting and understanding these metrics will help businesses identify which areas of opportunity they can work on in their next campaign, what to do, what to avoid, and thus generate learning that nourishes the following processes.
The metrics are both good and bad, and within the positive group you should consider the number of emails sent successfully (which did reach at least one inbox), conversions achieved (how many actions the receiver completed), the click rate within the email content and the open rate (how many users did open the mail).
On the other hand, Bad metrics will be low engagement, unsubscribed, and spammed inboxes.
You get immediate results
New technologies have had a positive impact on email marketing. Any user can access their email from many mobile devices, which leaves a huge window of opportunity for any campaign.
As it is not a mass and generic communication, but personalized for a specific group, reactions are usually faster. People interact more with an email that has their name in the subject or first lines than with a non-personalized message.
If your first shipments were not very effective, trial and error will make a difference. Try new methods, add interactive elements to your emails (GIFs, smooth transitions, graphics) change the days or times of shipments, try other narratives. That’s how flexible email marketing is.
A/B tests will be the best friends of your email marketing campaigns.
You offer a personalized service to each client
Email, contrary to many other means of communication, It has remained stable among users despite the passing of the years. It is a highly personal channel, which always receives special attention from the recipients.
This, coupled with good planning, the inclusion of the name of the person receiving the email in the subject of it, or the highlighting of some characteristic of the people to whom you will send the email, They will make your email marketing campaign a personalized experience.
Think about mobile devices, if you do, you will have ample opportunity to stand out from your competition. Make sure that the content of your emails is optimized for computers and any other gadgets, such as cell phones and tablets.
If you make the user experience good, no matter where they are or where they connect from, the success will be greater.
Email marketing: examples of emails that always work
There are various communication formats that are very useful in email marketing. Announcements, release announcements, specific dates, newslettersscheduled information, offers, supplier changes, etc.
There is a lot of variety, and once you have identified the key audience you want to reach and you are ready or ready to start with your email marketing campaign, it is time to decide which format will be the right one for your idea.
Before sending, or approving the message to be sent, The recommendation is to review all the details again. If possible, review the email with more people on your team, to ensure accuracy and good presentation. Send it to yourself and other people in your company first.
It is important to know that all these emails may have different content, but there are general rules to follow: always include your brand’s logo in the header of the email, use a specific subject, short and, if possible, personalized. Do not send many messages with little space between emails and do not abuse very commercial wordssuch as “offers”, “sale”, “promotions”, as they could send you directly to the spam folder.
Here is a list of examples of email marketing that can help you boost your business:
- newsletters
- New Product Showcase
- Discounts, promotions and rebates
- Reminders of your entire catalog of products and services
- Recover abandoned carts
- Announce last hours of discounts
- Take advantage of special dates, like and
- Release Reminders
- Discount codes or special promotions
Newsletters always work
There is no better strategy than a newsletter to make the relationship with your customers friendlier and closer. The term is already widely used, everywhere, but what is a newsletter?
They are deliveries or digital publications that are sent to a group of previously subscribed emails, with a certain frequency. The texts, images and any other element integrated into the body of the email must contribute to the content, and you have to know when and how many to send. The last thing you want is to be importunate or obsolete.
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If your company already has a , take advantage of these works to send them via newsletter it is ideal. Using this tool can be your differentiator from the competition; Creating ties with the audience generates loyalty.
who have newsletters? Communication media, first of all, but also food, agencies and all businesses that have their own blog, usually send newsletters scheduled.
Examples of this type of format include the Tiendanube newsletter.
We send newsletters to customers who have previously subscribed, based on their interests. For those who want to grow their business or improve their marketing strategy, the business digitization newsletter is perfect. In addition, the personalization of the message makes it more striking.
One of the most repeated recommendations for any email marketing email is that you always include call to action directwith links that facilitate the conversion, as well as leaving the option so that people can cancel their subscription.
Do you have a new product? Show it to the world!
Announcing new products, launches and services always works.
A sober design, that does not look like a physical catalog, is the best. Show information and images, with different angles and specific shots of the details, so that people can better see what you are talking about.
Links for those interested to access more information about the product, or where to buy it, of course, are the most useful for these emails.
Discounts and promotions have arrived!
Announcing discounts, promotions and offers is also a strategy that email marketing campaigns can help you promote. Adding clearly the prices, the discounts already applied and how the offer benefits consumers, will make this communication better.
Offer more to your customers…
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The ideal is not to abuse words that can make the mail go directly to spam, such as “sale”, “promotions”, “discounts”. Creativity will make you shine.
Show off your product catalog!
A reminder to customers of everything you have in the catalog, services, products and more, is good from time to time.
Just as there will be people who will remember what they already knew about your services, there will also be people who had no idea about some opportunities with your brandand you can act from that email.
For these emails to be a complete experience, add the available payment methods, facilities, deadlines and restrictions.
Recover your abandoned carts
Abandoned carts, a concept that is very common. What do you mean? Abandoned carts are those that literally began to fill up in virtual stores and were never confirmed.
This format, for example, compiles the emails of those accounts that began the purchase process and did not complete it. It sends them a reminder of their movements in your store and provides more information or products similar to those that the customer left in their cart. Very useful for the clueless who are in several things at the same time.
Announce the last hours of discounts
Always being honest causing a sense of urgency is often very useful in email marketing.
If people, previously interested in receiving your information, have in their inbox…
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