If you find yourself looking for a way to add new customers and at the same time retain those who have already trusted your business, it is undoubtedly the best tool you can choose. Just keep in mind that 77% of people want to receive emails to stay in touch with their favorite brands and products. Clearly this is something you can not miss.
Depending on your objective, there are different email marketing campaigns that you can apply, and discovering which of these is the right one to achieve your goals is not difficult. Whether it is attracting new contacts, boosting the sale of a product or simply inviting your contacts to register for an event, there is a suitable delivery for each case.
In this post we are going to tell you about the characteristics of each type of campaign so that you can learn how and when to use them.
You are ready?
1. Invitation campaigns
If your goal is to retain your customers and at the same time generate engagement, this is the type of shipment that you have to consider.
This is a suitable campaign to promote your contests, raffles, events or even training. We all like to receive good news or gifts, and this type of content will give you a big hand by making your contacts fall in love.
The interaction and conversion rate of this type of email is usually more than interesting. To help the success of these campaigns you have to include a clear and striking CTA or action that invites readers to click.
In turn, adding interaction with social networks to the content is essential in order to expand the coverage area of this action. Adding new contacts thanks to the viralization that good news or benefits usually generate is one of the results that you will discover with these contents.
two. newsletter
In case you are in need of plain and simple loyalty, the Newsletter is the answer to your prayers. Position your brand and at the same time increase traffic to your site are some of the benefits you can achieve by creating a good newsletter.
If you wonder what makes this type of campaign so special, the answer lies in the fact that it is a mailing to which the readers subscribed, therefore they will be waiting for it.
This means that there is a particular interest in his and at the same time a large percentage of opening. It will be up to you, then, to make the content informative but at the same time position your brand in the minds and in the inbox of all your contacts.
The frequency you choose is going to be tied to the amount of novel information you have to communicate.
Our best advice is that you base the periodicity of this campaign in relation to the amount of new information that your company generates. Shipping can be daily, weekly, fortnightly or monthly. The decision is in your hands, but remember that you always have to, so as not to disappoint your readers.
3. Promotional campaigns
When you are looking for new clients, any tool that helps to this end is welcome. Promotional campaigns are, without a doubt, a golden ally to help your sales multiply and really, getting the most out of them is not difficult.
Unlike a newsletter which is usually more informative, this type of campaign is basically oriented towards a single objective: drive conversions. Whether it’s clicks, purchases, recommendations or subscriptions, everything in the content of the piece is tilted to lead the reader towards this ultimate goal.
Here are some tips that you can put into practice to optimize the results of your promotional campaigns:
- Look for a . Keep in mind that 64% of people open an email only if this small line of text catches their attention.
- I got a good balance between image and text that gently pushes the reader straight towards conversion.
- Use clear and striking actions always located in visible places.
- Avoid irrelevant information that could distract the potential buyer’s attention.
- Interact with social networks through the ‘Share’ button in order to add the power of viralization in action.
- Segment your lists and make a personalized shipment.
4. Seasonal campaigns or special dates
As a special date such as Christmas, Father’s Day or Black Friday Hot Sale approaches, it is time tosharpen our tactics and cash in on the shopping spree that reigns in the air.
A punctual shipment with offers and promotions to your contact base will undoubtedly generate the injection of profits that your company is looking for.
The important thing in this type of mailing is that you correctly apply segmentation as well as personalization: the secret of these campaigns lies in knowing how to choose which benefit to promote to each portion of your audience.
Also, contacting them by name creates a feeling of closeness and trust that pushes them closer to conversion. Let’s be honest, nobody likes to receive generic promotions and very rarely do they capture the attention of the recipient.
A campaign directed to segmented lists can get 40% more clicks. Did you score?
In turn, also remember to use clear and eye-catching content accompanied by simple and well-distributed actions. We are facing a type of email marketing campaign where the rule “less is more” works perfectly.
5. Loyalty Campaigns
Build a real and lasting bond with your contacts It is something that every business or company has in mind. A loyalty campaign can help you achieve this goal, but like everything in life, to obtain something we must give something else in return.
A special discount, a gift or even a simple invitation to an exclusive event are some of the gifts that you can use in these email marketing actions.
We know that this type of email may generate an extra expense in your company’s finances, but keep in mind that showing your customers how special they are to you brings an unbeatable return that you will undoubtedly enjoy in the future.
A good excuse for this type of shipment is to take advantage of special dates, birthdays or anniversaries that help you justify the benefit you give them.
6. Informative Campaigns
Communicating the good news about our company is at the heart of this type of email. Whether it’s a new product, news on our website or an interesting article on the blog, everything is well received by the public if we know how to communicate it.
Making this news known, in addition to helping to promote the brand, will also help the reader feel part of it, thus achieving the much-valued identification. This is loyalty at its finest.
Building loyalty, promoting, selling and even adding customers is possible through email campaigns.
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