Have you heard about the “nenis”? For a few months now, much has been heard about this term on social networks, however, not everyone knows what “neni” means or the meaning of “neni”.
If you want to know more about this group of entrepreneurs and the implications that the famous “neni economy” has for the finances of our country, keep reading, because I am sure that what you will find will change your perspective. Accompany me! 🙌🏼
What are babes?
Let’s start by defining what “nenis” are. We can understand as nenis those women entrepreneurs or owners of micro-enterprises who sell through social networks or marketplaces and deliver their products at stations of the Metro Collective Transportation System, in the case of Mexico City, bus stops or midpoints.
What does baby mean?
The term “neni” is of recent creation and is now redefined as the acronym for “New Internet Business Entrepreneur.” Although it was a name that arose alluding to the way in which these entrepreneurs serve their clients, with words like “baby”, “beautiful” or “beautiful”, now it has a different meaning.
It is worth mentioning that initially, the term “neni” was used in a derogatory way in social networks, as a mockery, mostly by a male audience, towards these micro-entrepreneurs, but now it goes through a revaluation of the work and effort of this group of entrepreneurs. to get ahead.
What is it to be a baby?
Focusing on the data, being a “neni” is being an enterprising woman who sometimes combines work, studies or family and manages to contribute to the family economy through the sale of consumer items.
Data that shows, about one million 629 thousand people lost their jobs as a result of the pandemic. Of the total number of unemployed, one million 363 thousand were women. In other words, 84% of the jobs lost belonged to women. Hence, all these women saw in the microenterprise the opportunity to continue generating income, being proactive and managing to get ahead. Hence, being a girl is synonymous with resilience, effort, creativity and empowerment.
What do the girls do?
Undoubtedly something that arouses the admiration of these micro-entrepreneurs is the number of functions they must perform to start their businesses. Here I list some of the activities that the “nenis” do, although it is possible that this list is larger.
- Find providers.
- Attend social networks.
- Take product photos.
- Resolve doubts of potential buyers.
- Organize orders.
- Manage payments to suppliers.
- Make deliveries.
- Take inventory of products.
- Offer products on social networks.
- Track payments and bank transfers.
Added to all this are their activities as mothers, daughters, students and in some cases part-time or full-time employees.
What is the economy baby?
The “neni” economy is the entire economic cycle derived from these female microenterprises that includes sales, profits and even jobs generated from these efforts, which have a profound impact on all economic indicators in Mexico as they are relevant to almost 13 million of homes.
This “neni” economy is entrenched in the use of digital platforms, marketplaces, social networks, as well as bank transfers and deposits through Oxxo.
How much money do girls make?
In Mexico, the earnings of the “nenis” reach approximately 9 million 500 thousand pesos daily according to data from José Ignacio Martínez Cortés, an academic from the Faculty of Political and Social Sciences (FCPyS) of the
Learn more…
Article
How to be a girl?
If you have decided to be a kid and encourage yourself to undertake, there are certain tips that can help your small business give you the results you expect.
Bring out your proactivity
If these microentrepreneurs stand out in something, it is in their ability to see problems with a business vision, observing the possibilities in a not so favorable scenario. From seeing the potential of the crafts you make or that unique flavor of the cookies you bake to seeing what things you can import from China or which supplier is the ideal one to start your business.
It may interest you…
Article
Get rid of the fear or the “I can’t”
Starting a business is not easy. Although we have already talked about , being a girl is just the beginning of this entrepreneurial streak. There really is no impediment to undertaking beyond your fears. Get rid of fears and encourage yourself to start your own business. You are not alone! Here we have many tips to start undertaking and make your brand fly. Subscribe to our newsletter and every week a bulletin with the best tips and ideas to sell online will arrive in your email.
you must be creative
Creativity does not only lie in the way you name your brand or how to promote your social networks, it is also part of the selection of objects to sell, sometimes supported by an analysis of purchase trends or what is seen more in social networks and generate added value to what is already being marketed in digital media. It is that +1 that engages and creates a community around your business.
Look for the opportunities
From selling in bazaars, associating with sales groups in public spaces, to organizing a WhatsApp group with their buyers, being a “neni” is looking for business opportunities, to grow, strengthen their businesses and obtain more profits.
Sometimes these opportunities can also present themselves as better use of digital platforms to make your sales, such as selling through a marketplace or even creating your own online store. At least this is the scenario of the so-called ‘premium nenis’.
Close ties with your buyers
This is perhaps one of the points that girls understand best. Beyond seeing a user as a possible buyer, the girls see their clients as a friend, someone who should be treated with patience, respect and kindness. That is why the mockery of “Today I close the order, beautiful”, “I deliver at a midpoint beautiful” but in reality this cordiality when selling encourages the purchase, being
What to sell to be a baby?
Although some would say that it is not necessary to sell something specific to be a kid, at the moment many of these micro-entrepreneurs are dedicated to selling these products:
Food or desserts 🍰
From cookies, flans, jellies to those that require special preparation such as gluten-free cookies, vegan desserts, even packages of home-made meals.
Clothes 👚
There is a wide variety of clothes sold by girls, some specialize in second-hand clothes, to reduce the consumption of such toxic fast fashion, others specialize in plus size clothes and there are even those that outsource purchases. , being the ones that order on Asian clothing platforms and deliver the final product to their buyer.
Footwear 👠
In terms of footwear, there are also various products, from those items made by hand, others personalized and hand-painted or those from Asia, which arrive at the request of the user and take a certain period of time to deliver.
Second hand items 🚲
As a result of the pandemic, many girls began to sell second-hand personal items such as books, records, stuffed animals, collectibles, among others. However, they soon realized the profitability of this sector and some have a barter system, where second-hand objects are accepted as part of the payment for another piece exhibited within their social media gallery.
Handmade products 🎀
Necklaces, bracelets, embroidery, candles, soaps, pet clothes, when it comes to handmade, artisanal items, the sky is the limit. Many girls have taken advantage of their talent with crafts to sell their pieces and generate profits, making personalized items, on request, requesting an advance as purchase insurance.
Plants and ornamental products 🌵
From flower arrangements, succulents, terrariums to pots, suckers and tall plants, plants and ornamental products are another source of income for girls. Many of them give you recommendations, tips for the care and life of these elements that have become vital to give life and oxygen to the homes of many of their clients.
Learn more…
Article
In conclusion
As we have seen, the nenis generate a gigantic economic impact for family finances and the economy at the national level. Some started during the pandemic and have seen in entrepreneurship a way to obtain extra income that helps them pay the bills or meet the expenses derived from their studies. Beyond a joke, what these micro-entrepreneurs generate is respect and admiration.
Are you or do you know a girl? At Tiendanube we not only admire your entrepreneurial spirit and your desire to get ahead, but we also want to empower you by helping you grow your brand and make your business idea fly through the air, giving you the financial freedom you want. For this reason, we are giving you a 30-day trial so that you can get to know our platform and fall in love with everything it has to offer. making shipments to the whole country something easy to manage and without so many hassles. I’m sure you’ll love it.😉
Facebook Comments
Disqus