Have you ever wondered if you could sell your products or services through Pinterest in Argentina? Using this social network in your can be crucial to attract more visits to your store and even increase sales in your e-commerce! Today we are going to tell you how to use Pinterest to sell online.
What is Pinterest?
Pinterest is a social network that works like a wall of images and videos. Have you ever seen those cork boards where notes are attached, like the one in the image below?
Pinterest works as a digital and collaborative version of this type of mural.
Users save (or pin, in social media parlance) the images or videos they like and can create their own boards with the items they pin. Also, like on other platforms, it is possible to create posts and follow other people or brands.
Why use Pinterest in your online business strategy?
The numbers speak for themselves: according to a study carried out by Hootsuite and We Are Social, as of February 2021 Pinterest has 442 million active users worldwide and, in Argentina, 48.2% of people who browse the internet claim to use the social network.
Another point to keep in mind is that the Pinterest public usually uses this network as a form of inspiration in the most varied segments, such as:
- Fashion
- Architecture and decoration
- Handicrafts
- Gardening
- Tourism
We could say, then, that any product that has some visual appeal can be promoted on this social network.
Another interesting aspect of Pinterest (very valid to add to your digital marketing strategy) is that its algorithm does not make your posts depend on the day and time they were published. This is because photos and videos are displayed almost exclusively according to the topics of interest to users.
Lastly, many of the images on Pinterest often show up as a result of Google photo searches. In this way, in addition to reaching people from the social network itself, your images can be seen by users who use the search engine, gaining brand visibility.
How to use Pinterest for Business?
First of all, if you want to use Pinterest for Business, you have to create a personal profile on the social network and then convert it to a “Business Account”.
To do this, you have to access your profile, click on the arrow located in the upper right margin and select the option “Convert into an account for companies”. Look at the following image:
Using a Pinterest business account is free and allows you to access information about your audience (such as Instagram Insights) and share images and products with links to your online store. This makes the buying process easier for your customers!
Important: The Pinterest Ads (or Advertising on Pinterest) feature is not yet available in Argentina. As soon as there are news, we will communicate them in this article.
7 tips for selling on Pinterest
Now that you know what Pinterest is and what it is for, we share 7 keys to using this social network successfully in your digital marketing strategy:
1. Pay (close) attention to image quality
As we have seen, Pinterest is based on sharing photos and videos, therefore, it is essential to take care of the quality of these elements before publishing them.
The images must follow the following parameters:
- Weigh up to 32 MB.
- Be in .jpeg or .png format.
- Comply with the recommended format of 1000 x 1500 pixels.
In this video we show you how to create your own product photos like a pro:
On the other hand, the videos must follow the following guidelines:
- 2GB maximum size.
- Duration between 4 seconds and 15 minutes.
- Ratio of 1:1 (square), 2:3 or 9:16.
2. Don’t just show your products
Users use Pinterest to organize their inspiration boards. Taking this into account when publishing your content can make a difference so that more and more people pin (save) your publications and have contact with the products you sell.
Therefore, try to publish content with ideas on how to use those items: if, for example, you have an online fashion store, create looks or, if you sell decoration products, photograph environments where your beautiful items are seen. For this, you can use the resource that we are going to see next.
3. Create themed boards
Making boards related to the interests of your target audience, but that remain allied to your brand proposal, is a good way to bring the inspiration we were talking about.
Well-crafted theme boards give you the opportunity not only to promote your products, but to establish a closer relationship with people through images that promote the lifestyle associated with them.
Look at the example of the EstiloyDeco brand:
In addition, by creating thematic boards, each person who enters your brand’s profile will be able to quickly find what they are looking for.
4. Use keywords
Another tip is to always use keywords in the title of boards, posts and the description of those posts.
Featured and informative terms allow boards to be more visible, as well as giving you the opportunity to appear in Google image searches.
You can use the , for example, to find the most searched terms according to the topic or post (pin) of your board.
Important: The texts used in the specific fields of the social network have a character limit. For titles, the value is 100 characters, while descriptions can be up to 500. But keep in mind that the most important information should be in the first 60 characters, since this is the part that appears in the feed during the navigation.
5. Give discount coupons
From time to time, you may post images with promotional codes to use in your online store. In this way, you can attract new customers or even retain old ones.
The perfect boards for you to apply this tip are those related to special dates, such as and .
Know more:
Article
6. Keep track of your results
Do you remember that above we commented that Pinterest for Business allows you to see important data about your account? Well, monitoring these metrics is essential so you can assess what is working and what you should improve on your strategy.
Through the “Analytics” tab within your Pinterest Business account, you can filter information about your audience and the performance of the posts you made. You can also export the data in .csv format for examination in your preferred program.
7. Integrate Pinterest with your online store
Finally, we recommend integrating your Pinterest brand profile with your online store. In this way, you will give your business more professionalism and increase the credibility of your brand.
If you have a Tiendanube, we invite you to watch the following tutorials:
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Summary for marketing on Pinterest
Let’s review the main ideas of this article to use the social network in order to grow your business and boost your sales.
Pinterest works like a large wall of images and videos. It is a “digital box” where we can go selecting and locating with pins the contents that interested us.
It is an excellent strategy to promote your online business on this platform, if you sell attractive products. To get the most out of this virtual and collaborative mural, we share the 7 key tips to sell more on Pinterest:
- Pay (very) attention to the quality of the image.
- Don’t just show your products.
- Create themed boards.
- Use keywords.
- Give discount coupons.
- Track your results.
- Integrate Pinterest with your online store.
Remember to create a profile for Companies. This way you will access information about your community and publish relevant content for get more and more followers that become potential customers!
We hope that this article on Pinterest Argentina has answered your main questions about this social network.
If you want more information about Pinterest, we recommend the ones offered by the platform. In them you will find free courses, webinars and favorite pins from the team of this social network to inspire you.
Finally, if you want to sell products online, how about ? We give you 30 days to try our platform!
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