Your online marketing strategy has already gone through the first stage: and . Now it’s time to start planning and producing the quality content you’re going to post there!
To ensure that your efforts are rewarded and that social network users identify with your brand strategy, you need to keep in mind four practical and very important points.
1. Address relevant topics
Your Facebook page should not function as a simplified replica of your virtual store or as an “advertising machine”. You need to include information that is really relevant and arouses the interest of people to get them to interact with the content.
The contents must have a “plus”, something more than what people can see when visiting your online store. It can be some scenes in the office, while the products are being manufactured, at an event or even someone using the product after buying it.
The objective is make the public identify with your brand and your proposalenter the site to learn more and, if everything goes well, finish buying.
Always try to vary the topics of the publications to prevent the fan page become repetitive and end up being more of the same. It’s a good idea to create a timeline for post topics and get a general idea of what you’re about to upload to your Facebook Page.
2. Take care of the language
As in all communication, you need to consider who your target audience is. Before you start posting, analyze the specific groups of people you want to reach.
The fact that your brand has a relaxed or more sober proposal will undoubtedly have an impact on the language you are going to use.
Use simple and informal words, but without losing professionalism (no terms that are too local or rude). In addition to using proper vocabulary, make sure you use correct punctuation and never fail to check your spelling.
Also take care of the size of the text: if it contains a link, the ideal is that the sentences are not longer than three or four lines. On Facebook, and on the internet in general, the information has to be quick and accurate. One tip is to include one (or call to action) at the end of the post to invite the reader to click.
3. Bet on visual coherence
If you’ve already created great images for your Facebook page cover and profile, there’s no stopping you from using great images on your timeline.
The right word to talk about this is consistency. Ideally, people should recognize the color palette that identifies your brand and that they immediately distinguish your visual content when they see it in the feed.
The Tiendanube standard, for example, adapts to different types of images: with a variable amount of text and to disclose different content (content, new publications, etc.). Even so, always keep the same font, text box and company nameso that the information is consistent and conveys professionalism and credibility.
4. Take advantage of hashtags
The power of hashtags is often underestimated. Posts that include a hashtags drive up to 60% more engagement. That means that this content will be replicated and will reach an audience beyond the one that follows your fan page.
Pay attention to how they are being used hashtags in your field of action and, whenever possible, include them sparingly and trying to add extra information or reinforce the proposal of the post.
Look at the difference between these posts:
- We have prepared a special course on remarketing! #special course #remarketing #virtual stores #course for online stores
- We have prepared a special course on remarketing! #onlinestore #onlinecourse
The second is much “cleaner” and shorter and the hashtags they really add something, proving that excess is never ideal.
Limit this resource to, at most, three words for hashtags and one or two hashtags per publication. Overdoing it can lose the focus of your post or make it seem too “polluted.”
Synthesis
Making use of these tips you will be able to generate truly attractive content and that will bring good results to your efforts within Facebook. In future articles we will see how to organize and manage all these publications to increase the reach of your fan page and the sales of your online store.
Still don’t have an online store? ; It’s fast, easy and you don’t need technical knowledge!
Facebook Comments
Disqus