So you want to start selling makeup online. Let me tell you that although it is a complicated world, it is also an excellent opportunity to start a business, get extra money and build your brand. If you don’t believe me, ask Yuya or Kylie Jenner, who have built an empire through their cosmetics brands.
If you want to know how to sell makeup online, whether through a website with a shopping cart, an online store or through social networks, save this content among your favorites (or better yet, subscribe to our newsletter) because you I will tell you everything you need to know about creating your own cosmetics business on the internet. π
How profitable is it to sell makeup?
It is VERY profitable. Just to give you an idea, the beauty and personal care industry in Mexico is worth close to 154 billion pesos, according to
Internationally, Mexico is the third place in cosmetics production, exporting to more than 100 countries. point out that items related to beauty and personal care are the third preferred category of online shoppers, growing 52% compared to the previous year.
And the pandemic only triggered something that had already been happening: the purchase of makeup and cosmetics online Sephora Mexico’s online store sold three times more in 2020 than last year. All these figures exemplify the great business that exists behind the sale of makeup and cosmetics in Mexico and around the world.
What cosmetic or makeup sells the most?
If we delve into the data, we can see that not all cosmetics are sold the same as the others. Within the list of best-selling cosmetics, the one who heads it and has established itself in the preference of buyers is lipstick, according to a
Best selling cosmetics in Mexico
- Lipstick 14.5% β
- Mascara 12.6%
- Liquid foundation 10%
- Eyeliners 9.4%
- Make-up removers 8.6%
- Compact powder 6.8%
- Correctors 6.2%
- Enamels 5.7%
- Blush 5.7%
- Shadows 5.2%
What do I need to sell makeup?
- A reliable supplier π
- Social networks π€
- An online store π»
Why these items? I will explain you now.
A reliable supplier π
Starting to undertake has its challenges and if you add to this a supplier that you cannot trust, that sends your orders wrong or that does not send them on the agreed dates, it is the perfect recipe for a disaster.
Getting a reliable supplier to sell makeup will prevent you from getting into trouble such as having orders without dispatching, lack of stock, selling makeup in poor condition and other bad shopping experiences. If you are starting out, arm yourself with a good supplier and make an alliance with him. Test the cosmetics before starting to market them, to ensure their quality and to be certain that they comply with what you are offering. Do not sell something that you are not sure of its components or that you would not buy.
π TIP: If you want to sell makeup not tested on animals or made with organic compounds, investigate the production processes, manufacturing and ingredients, so that you are 100% sure that what you are going to sell complies with what you are selling. A reliable provider will take the time to explain and give you the information you need.
Social networks π€
Opening your social network accounts is essential to sell makeup online, as there is no better showcase than your Instagram, TikTok or Facebook account to show how well your products work, in addition to giving tips for use, recommendations for shades and textures. If you think about it, opening the social networks of your new makeup business will help you retain your buyers, send traffic to your website, provide certainty that your business is something legitimate, even attract more customers through a campaign paid.
If you are not an expert on the subject, in this content we explain and .
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An online store π»
Basically it will be your space on the internet for your customers to arrive, learn about your products, make purchases and dispatch your orders. Having your own web page with a shopping cart will not only give your business seriousness, but it will also serve as a catalog of all your items, help you manage your orders, as well as being able to tell your customers about the benefits and characteristics of each product you have for sale.
Just think of how Sephora, Sally Beauty Supply, Beauty Bay or deCult do it. Can you imagine selling to these brands in a marketplace on Facebook or talking to each customer through Whatsapp? What these brands have in common is that through their online store they provide seriousness to your business, scalability and, above all, the time necessary to attend to other needs, such as creating content to inform about new products, tips for use, recommendations or campaigns. with influencers.
Learn about the options available to you to open your website and start selling makeup online. spoilers? In addition to having the most accessible rates, you will have 30 days free to get to know the platform and fall in love with everything you can do with it. I assure you will not regret. π
How to sell makeup online?
Now that you know what elements are essential to sell makeup online, it is time for you to know how each of them interact and how essential they are to be able to create your cosmetics business. We summarize the process in five easy steps:
1. Decide what you want to sell
This is the first and most important step in the process. You will need to decide what your brand is about and where you want to direct it. I will not lie to you, just as the beauty business is somewhat profitable, it is also a competitive sector, since you will have gigantic internationally renowned brands by your side, as well as small competitors that are dedicated to a specific market niche but do very good. Therefore, you should focus on finding the point of differentiation of your brand with the others.
Think about what benefit your business provides compared to others, it can be the ingredients, the processes, the delivery, even the way you sell it. Here I give you some ideas:
a) Self-made cosmetics. π₯
Made with artisan processes, with organic materials, personalized or made from natural essences. You just need to perfect your art, get down to business and give your brand flight.
b) Lean on a white mark. β
There are multiple providers of private labels that are dedicated to making cosmetics, makeup or skincare products, waiting for you to decide to market them under your brand. Choose well the items you will market and you will surely shine.
c) Resell makeup at a slight profit. π°
Whether you choose Asian beauty products or catalog cosmetics, you can always resell makeup for a certain profit margin. On average you can get from 20 to 50% profit depending on the provider you choose.
d) Selected makeup kits or boxes. π
Makeup subscription services or beauty boxes They are trending products and more and more brands offer this service. The secret is in the curation of the products and the need that you want to cover with your brand.
2. Build your brand
In this step you must put all your creativity to choose the name of your brand, the colors, the design and even the values ββthat you want to promote through your business. These are super important and have to go hand in hand with the products you want to sell, so if you want to build a brand with an exclusive and super glamorous character, you can relate it to products made with premium raw materials, high value or through processes that endow it with this luxurious character. On the contrary, if you want to create a brand with ethical, sustainable and animal cruelty-free processes, you will have to refine the colors and names so that they are ad hoc to the values ββof your business.
Lean on our generator to find inspiration or, perhaps, just the name you are looking for for your business.
3. Check the legal aspects to start your business
With the name you have chosen, it is time to establish yourself as a business. It is always better to start on the right foot, than to realize later that the name you have chosen is taken and you will have to start from scratch.
It will also be important that you review the legal and tax issue, since regardless of whether you only sell makeup online, you will have to pay the corresponding taxes. Avoid the famous SAT terror email inviting you to fulfill your tax obligations. You will see that with a good accountant, it is possible to have the Treasury on your side. You will even sleep peacefully!
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4. Create your online store
While the paperwork is running, you can move forward with the creation of your online store. For that you will need a robust platform that allows you to grow as your business expands, but for the moment allows you to have an economic plan that adapts to your incipient sales.
What do I need to create my online makeup store?
Domain? Hosting? Both are necessary items, that if you choose the right option, you can avoid buying these two tools. In Tiendanube we give you a free domain like www.tumarca.mitiendanube.com that you can later replace with your own shorter one.
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5. Plan an opening campaign
If you already have the store, the name and even the brand in the registration process, all that remains is to plan the opening of your business to start selling makeup online. Congratulations!
Now think about how to present your brand new online store, making as much noise as possible. You can plan advertising campaigns on social networks, make an opening giveaway, send discount coupons by email or give gifts to influencers to mention your brand and thus gain popularity with beauty bloggers followers.
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How to sell makeup on Instagram?
If you have already decided that what you want is to sell makeup on Instagram, then these tips will help you get the most out of this social network and increase your sales. First thing’s first!
1. Create your account
No, I am not referring to your personal account, but to your brand’s Instagram account. If you don’t know how to create it here we have the . Be sure to include the man of your brand, your logo and the most relevant information for your users to contact you.
2. Connect it with your website
Linking your company’s Instagram account with your website will help you activate one of the most relevant functions for the sale of cosmetics on this social network: . By having this function, your followers will be able to buy on your website without leaving the social network, in addition to giving you the benefit of linking your product catalog with your publications, among…
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