Learning all about how to sell online has become a necessity for businesses looking to expand their growth. The e-commerce industry in the country is getting stronger and this trend is also observed in Latin America and in the world.
The numbers speak for themselves: 9 out of 10 Argentines have already bought online, and that number is expected to continue to rise.
This means that it is no longer enough to have a single sales channel: today’s consumer demands the presence of brands in the online world, that space where they spend several hours of the day and where they search, on a daily basis, for the products they want to buy.
In addition, the Argentine Chamber of Electronic Commerce) assured that electronic commerce in the country grew during 2021 by 68% more than last year.
That is why it is important that.
What are internet sales?
Online sales or internet sales are the commercial actions of buying and selling products or services in digital form. This practice is known as e-commerce or .
transactions that involve online sales can occur through an online store, social networks or marketplacesamong others.
💡 Master Tip! If you are thinking about what items you can sell to start your business, we invite you to try . It is a simple business modality to take the first steps, some financial costs are reduced and you do not need to manufacture your stock from scratch.
How to sell online in 2022?
To sell online you need:
- Comply with certain legal and tax requirements.
- Have an online sales channel.
- Attract visits to said channel.
- Apply visitor conversion strategies.
We will explain each of these steps in detail throughout this guide.
sell online not only gives you Greater online presence for your brand and makes it more recognizable among your potential clients, but also:
- Your business is open 24 hours. This means that you can sell all day, every day of the year.
- You can target audiences from different cities and provinces since there are no geographical limits stop your sales.
- Compared to a physical location or show room, those of a are minors since they do not require a space to offer the products.
The options to sell online are varied and in this guide we are going to tell you which are the most professional. But beware, the key is not to offer your products in all these sales channels, but choose the ones that are more in line with your business and group them into a single strategy: (omnichannel).
Applying this omnichannel strategy will not only give you greater consistency to your brand image but it will also help you simplify the internal processes of each saleeven if you have an offline channel.
Therefore, if you want learn how to sell online successfully and get all your channels (and your business) in harmony, keep reading this exclusive guide.
Phases of online sales
To sell online and increase your business’ turnover more and more, it is recommended that you implement what in the world of e-commerce we call .
The funnel of sales indicates the steps that a potential client has to go through from the first moment he gets in touch with your brand, until he completes the sale. That is, this funnel guides you through the different phases to actually become a customer.
So, as a business owner, what you have to do is design that funnel, those phases of the sale, to achieve your main objective: to sell more. In general, we could say that the funnel of sales is divided into:
- Phase 1: Attract visitors.
- Phase 2: Convert to sales.
- Phase 3: Retain customers.
As you can see, each phase has a different objective that we are going to explain throughout this section.
The important of funnel or sales funnel is that helps businesses understand the cycle of the relationship with the user and, in this way, detect what adjustments would be necessary to nurture that relationship (and become customers).
For example, if the potential customer arrives at the , visits a product page but does not add it to his cart, perhaps the problem is in the description of the item or the quality of the photographs. Let’s analyze then, each one of the phases of the funnel of internet sales.
Phase 1: Attract visitors
The first step to achieve the success of an online business is to attract visitors.
Just as it happens in a local or show roomwhere people have to enter to eventually get a sale, the same thing happens in the online world: no visits, no people interested in your product, no sales.
Therefore, generating traffic in your online sales channel is key to growing your business.
But we are not talking about any type of traffic, but about qualified traffic. That is, people who are actually interested in your product and can become customers. In this way, you will ensure that they continue to go through the sales funnel.
But in order to reach that qualified traffic, it is essential that you know who those people are, those potential customers who may become interested in your brand, that audience that is waiting for you to find it.
Knowing him will help you better plan your visitor attraction strategy and to achieve faster and more efficient results in your business.
Target audiences
So that you can discover who this target audience is, what their interests are, their aspirations, and you can also better define the type of message you are going to communicatewe share 2 essential tips to carry out this search:
A) Determine its quantitative characteristics: These characteristics refer to hard variables of your target audience such as gender, age, place where you live or marital status.
Some of them you can infer from your product (for example, if you sell women’s clothing, you can already know the gender and, perhaps, have an idea of ​​the age of this public) and others you can discover from different online tools that we share in this post: .
B) Detail its qualitative aspects: In addition to the hard variables of your target audience, it is important that you also know other more “intimate” characteristics of it. Do you know what motivates your potential customers? Do you know what their problems, needs or aspirations are?
Discovering this super valuable information will help you empathize with them and focus your message on it’s what your audience is looking for. It is worth clarifying that accessing this “soft” information requires a deeper research work than hard variables since they are data that are not as visible and require a greater analysis, but it is worth it!
As we said above, this bidirectional analysis will allow you create better messages (where your audience feels identified) and thus communicate effectively (and humanely) with them.
Strategies to attract visitors
Once you have defined your target audience, it is time to think about how to take it to your online sales channel to achieve sell online. There are different ways to do it and the choice will depend on the objectives of your business and your budget.
We share the advice of the Dasha Cloud Store and the 5 most relevant attraction strategies And they usually give the best results.
1) The strength of content marketing
Content marketing consists of create and share valuable content for your audience in order to increase the presence of your brand. Its main objective is to make your potential clients see you as a benchmark in your field, and not just as a brand that seeks to sell and sell.
When we speak of “value content” we refer to that content that your audience cares about because it helps, informs, educates, or entertains them.
It is, in other words, about content that does not advertise direct sales (trying to attract the attention of online consumers), but rather offer interesting content so that these people feel attracted to your brand and, later, this process leads them towards a “more natural” sale as a result of the value that you are giving them. toasting.
Do you need inspiration to create this content?
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2) Two must-haves: Instagram and Facebook
Did you know that Argentina is in the top 5 of the Latin American countries whose inhabitants spent the most time on social networks during 2021? This is reported by a
Social networks have become the quintessential means of disseminating your content. and they can help you bring more potential customers to your online sales channel.
The bottom line is propose a strategy for each network because each one specializes in a particular content. For example, Instagram is a social network where the visual is the order of the day, it feeds mainly on images and videos. Instead, Facebook balances much more the image and the word.
3) The power of online advertising
Another strategy that can help you bring quality traffic to your site and sell online is online advertising. Whether through Instagram, Facebook or influencersthese types of ads only work if they are well segmented, that is, if they are aimed at the audience you want to reach.
If you want to advertise your brand using Instagram, you can do it with . This tool is used through the Facebook Ads Manager, which offers segmentation filters that help you divide your audience according to their demographics, interests, behaviors, etc.
The plus of Instagram Ads is its exclusive ad format: the Instagram Storieswhich invite your potential client to live a unique ad experience that is different from others.
In the case of Facebook, the platform has a tool called that allows you to create paid advertising ads within the network to promote your business.
Facebook Ads uses the same Ads Manager as Instagram. This means that from the same account you can manage the advertisements of both social networks. In addition, Facebook Ads offers a wide variety of advertising formats so you can choose. For example, image, carousel (several images in a single advertisement) or video, among others.
More and more brands choose to be close to their online consumer in a more human way. This allows them Generate more interaction with your audience and to identify with them.
To carry out this task, many of these brands make alliances with personalities called influencers. But what is a influencer? It is a person who leads opinion on a specific topic and, due to their presence and influence on social networks, you can get other people to follow you.
From an agreement on what your task will be (presentation of a product, dissemination of content, etc.), which can be remuneration…
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