Did you type in the search engine “how to sell on Facebook” and did you come to this article? Good! I welcome you to this guide in which we are going to tell you about three ways in which you can sell on Facebook.
For a long time, the only way to sell on Facebook was through ads that in turn led to a landing page to make a purchase.
But in recent years ecommerce has had a boom on the platform and There are more and more options to help businesses boost their sales.
Sales through social networks are an excellent complement to your online business. To bring all your sales together in one place, we recommend using an e-commerce platform that allows the integration of all your sales channels.
In Tiendanube you can integrate your online store with Facebook, Instagram, WhatsApp and even a physical store! We invite you to check these and other benefits.
Before moving on to the tips on how to sell on Facebook, we share a post for you to do your business the right way. In addition, we are going to take a look at the different trading tools offered by the platform. 📝
Difference between Facebook Marketplace, Stores and Page Stores
Facebook Marketplace
The is a site where advertisements of products for sale by private individuals converge.
Unlike what we traditionally know as a marketplace, here you can not buy directly, you can only contact the seller to agree on the purchase process or negotiate the price.
In some countries, Facebook has implemented a new feature so that businesses can also make use of Facebook Marketplace with features such as listing their stores or items.
If you are interested in knowing more about marketplaces, . Do not miss it! 🛒
Facebook Page Stores
In order to have the “Shop” tab on your business page, the first step is to have a business account on Facebook, which you can configure in your sales manager. Take into account that, to create it, the platform will ask you for some information such as a tax identification number, postal address, among others.
To start showing your products you must create a catalog and this must be connected to your online store. If you have a Tiendanube, here we explain how to activate your .
Facebook Shops
Facebook Shops, also known as Facebook Shops, are the most recent launch of the platform in the field of electronic commerce. It is available for free to businesses of any size that have a business page on the platform, for now only in the United States.
You could say that it is the closest thing to an ecommerce, since it is possible to checkout without leaving the platformcreate collections to customize the store and allows integration with other platform applications such as Messenger, Instagram and WhatsApp.
Although the groups were created as meeting points for communities, not as commercial spaces, it is very common to find groups on Facebook focused on the purchase and sale of various productsfrom real estate and cars, to objects and services.
Just like on the Marketplace, Buyers will need to contact the seller directly to make the transaction under the conditions that both agree.
Depending on the administration and the rules of each group, it is possible to join as a user or as a page. In addition, in some you can advertise your products for free and at the time you decide.
Just In Mexico, Facebook has active usersso it is an excellent channel to grow the sales of your business.
Next we will explain how to start selling in each of the channels that we mentioned before. 🛒
How to sell on Facebook page shop?
If what you are looking for is connect your ecommerce catalog to your stores on Facebook and Instagram, this is the most convenient and easiest solution to implement. Remember that for this, your business must have a business page on the social network.
The first thing you should do is go to the page. When you click on the link, you should see a screen like this:
As you progress, you’ll need to select your preferences, provide your store information, and add inventory—that is, connect your store catalog.
You can choose between three checkout options: through your online store, through Facebook and Instagram (only available for the United States for now), or through Messenger.
The first option will redirect your customers to your ecommerce, the second will allow your customer to make their purchase without leaving the app, and the third will send them to Messenger, Instagram Direct or WhatsApp —depending on which of these platforms they arrived at. — to finalize the purchase. It is important to note that none of these options generate commission.
Then you will have to connect your Facebook page with your business account on the platform, select an existing catalog or create a new one.
Next, choose if you want to show your shop only on Facebook, on Instagram or on both platforms.
Finally, check that all your information is correctPlease read the Merchant Agreement and agree to it before submitting your store for review. Normally, Facebook takes around 24 hours to respond to these types of requests.
How to sell on Facebook Marketplace?
As we explained before, Facebook Marketplace is a space within the platform where anyone can put new or used products up for sale. Unlike a traditional one, it does not have an internal payment systemthese must be agreed between client and seller.
To list an item for sale, click on “Marketplace” in the news feed and select “Create a new listing”. Select the category in which your offer falls (article, vehicle, property or job), upload photos and fill in the fields that appear in the left sidebar.
After assigning a price, availability and other details, you can publish your ad.
Take into account that your buyers will contact you to agree on the purchase, There is currently no way in Mexico to redirect them to . The good news is that in the United States it is already possible, so we hope that very soon Facebook decides to activate this function for the rest of the world.
What to do and what not to sell on Facebook Marketplace?
In the Marketplace it is possible to advertise physical products, cars, properties for sale or rent and job offers. But also there is a list of products that are prohibited from advertisingwhich we share below:
- adult products
- Alcohol
- Animals
- Body parts and body fluids
- Digital media and electronic devices
- Discrimination
- Documents, currency and financial instruments
- gambling
- Hazardous products and materials
- Exploitation of persons and sexual services
- ingestible supplements
- Jobs
- Medical or health products
- Misleading, violent or offensive content
- No item for sale
- Prescription products, drugs or drug paraphernalia
- Products with explicit sexual connotations
- Defective products
- Services
- stolen items
- Subscriptions and digital products
- Third Party Violations
- Work products and related paraphernalia
- Weapons, ammunition or explosives
How to advertise on Facebook Marketplace?
In addition to publishing products directly to the Facebook Marketplace, you can create ads to appear on the platform. According to him, you can’t create specific campaigns for the marketplace, but you can create paid ads that will appear on this and other parts of the platform.
They must be created through Facebook Ads, like all ads, using the “automatic placement” setting. The ad will appear alongside other relevant products on the marketplace and will be labeled “Advertising”.
How to sell on Facebook Shops?
For now Facebook stores are only available in the United States. The goal is to gradually release the tool, but there is still no specific release date for its launch in Mexico.
However, in a video published by Facebook, it is possible to get an idea of how the stores created on the platform will work. The products can be published in personalized sections with all the important information for the buyer, such as size, price, color, etc.
With the integration of WhatsApp and Messenger, delivery tracking and fulfillment flow will also be automated between applicationswhich will allow more effective communication with customers.
Also, the payment process will be integratedoffering a more agile and positive shopping experience.
See below the Facebook video with more details about the news:
Have you experimented with any of these ways to sell on Facebook? We’d love to hear your opinion in the comments. We read you 😉!
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