How to offer a product in the most genuine and original way? The answer to this question will help you make sales, yes, but it will help you take your brand and products further into the minds of your potential consumers.
In the business world there is a common phrase: “it is not enough to have a great product to ensure the success of a business. You must know how to take it to market.” In other words, you need to know how to offer a product.
This implies highlighting the elements that differentiate you from others that, at first impression, seem similar to yours in the eyes of a consumer. It also means knowing the best way to reach your prospects and launching a suitable offer.
In the end, offering and selling seek the same goal: to generate income for your business. In this article I tell you how to offer your product considering the target market and the platform or medium to reach it. Here we go. 🚀
What is the difference between selling and offering a product?
There are some differences between selling and offering a product. It is important that you distinguish between one and the other so that you make the best strategy.
They say that the best sales agents do not focus on sales. Selling involves using different techniques and methods to influence and persuade to a prospect and convince him to buy. But such a basic concept has already been exceeded. Salespeople today are not focused on selling a product, but on solving problems for their customers.
For its part, offering implies giving opportunities so that your prospects are encouraged to buy your product. With this you must make them feel that they cannot pass up this occasion.
The sale is persuasive, but it can become uncomfortable if you don’t do it right. The offer is clear and explicit, but attractive. So is selling bad? Not at all, in fact, at Tiendanube we have created content to help you master . You must be clear that offering a product is part of your sales strategies and seeks the same goal: to bring income to your business. That is why you must do it correctly.
In what situations is it convenient to offer a product?
Y,how should you offer your product to your customers? Well, this has its joke. It is important that you develop certain habits or practices in your business so that you can create successful offers. Among these practices are:
- Find out about current events.
- Segment your databases to know your customers.
- Implement recurring activities and offers.
Now I will explain each of them with examples of how to offer a product:
Find out about current events
You may not remember, but in 2009, the AH1N1 influenza virus emerged for the first time in the world and Mexico was the origin of everything. This disease caused a brief pandemic that forced similar measures to the current ones: social distancing and confinement.
In the midst of this situation, the brands that won were those that acted with opportunity to offer a solution to the problem. For example, manufacturers of cleaning products that adapted their messages and promotions to reach more consumers —“do you need to disinfect surfaces? We offer you this product…”—.
In this pandemic caused by COVID-19, everyone did it, because that precedent had already happened. In sum, remember to offer your product in conjuncture events, be timely and careful in your messages.
Segment your databases to know your customers
A recurring customer is not the same as a sales prospect or even someone who has just bought a product from you. You just won’t offer them the same.
Knowing this detail requires you to review your databases —the famous sales funnel—, in order to know what type of prospects you have, what stage of purchase they are in, or even if they can already be considered key accounts.
With this information, for example, you can create offers for new customers such as discount coupons on the first purchase. If they are returning customers, you can give them ‘exclusive’ offers. This is always useful to retain customers with whom you are interested in maintaining a close relationship and making them feel special.
Recurring activities and offers
special dates —Mother’s Day, Day of the Dead, Valentine’s Day, etc. — and seasons —Christmas, spring— represent great opportunities to offer your products. Write them down on your calendar.
The same happens if you are going to introduce a new product to the market, as it is an excellent opportunity to offer it to your potential customers.
It is a very good strategy for your business. Do not forget to make them at different times of the year, such as Hot Sale, Good End or on your anniversary.
How to offer a product? Examples to make your customers fall in love
And well, there are effective ways to offer a product. In a digital world, entrepreneurs have various platforms to create content for their products and reach their target. Some of the main channels are:
- By Internet (online stores, websites)
- Via email
- Youtube
- TikTok
- In person
- By phone
- to a company
- To a customer (someone who has bought from you before)
Now I’ll give you some examples to offer your product effectively on each of these platforms:
By Internet (online stores, websites)
Offering a product on the internet is key to boost your business. You can do it with your own online store or through a marketplace, depending on what you prefer.
You must first ask yourself where your potential customers are, how you are going to reach them and, above all, what topics interest them. If you decide to create your own website, An effective way to offer your product is through a content strategy that addresses the problems of your customers. Or you can also focus your offer on new products that you sell through, for example
Generate valuable information and do not focus on promoting your product, but on genuinely empathizing with your prospects. Then make sure you put the solution—that is, your product—at their fingertips. Use forms of contact as simple as you can so that they reach you.
If you do it with other websites or marketplaces, make sure you create the categories and keywords for your products. Consider that you must make extra investments —either in advertising or in auctions— if you want to appear in the first results of people looking for a product like the one you sell.
And this is not enough. Did you know that due to a bad shopping or service experience? It is important to remember it.
Customer service is vital for e-commerce. If you have doubts about this, visit this article if you want to know in depth, as well as its advantages and how to make one. 🚀
Via email
He continues to be a very effective prospecting and selling tool. Therefore, you must know how to offer a product by email to generate new leads.
As I said above, before writing an email to offer a product you have to segment your databases to know what to offer and to whom. For example, if there are prospects who haven’t bought from you yet, you can give them discounts or free trials to encourage them to make their first purchase. You can also send personalized emails to key accounts and give them exclusive offers, such as consulting services.
With just over 2.9 billion users, this social network is the largest in the world. This number is a powerful reason to be there. So You must know how to offer your product on Facebook.
It is a very popular platform among users and companies. Just think about the ads in different formats that appear on your feed when you browse this social network. That’s right, you compete to capture seconds of your audience’s attention.
For that reason you should stay away from impersonal messages and instead try to create emotional connections with your audience. The photos or videos are usually decisive in this, but the way you use them is very important.
For example, Santoro London, a British design company, moves away from images of stock and instead post photos of their products showing how their customers experience them in real life situations. He tries something like that.
You can also develop tutorials and feature testimonials from your customers – explore the possibility of creating contests or giveaways on Facebook where customers show how they interact with your product. with companies that usually make successful campaigns. Get inspired by some.
Other effective ways to offer your product or your brand have to do with encouraging interaction, as well as offering promotions to customers who follow you or share your content.
And of course, very effective in reaching your target at affordable prices —it all depends on your expectations and budget—. Your business can find very useful information about the demographics and interests of your customers that it can use to make effective offers.
This social network is also very popular and has incorporated the “Buy on Instagram” function, with which people can buy your products from photos and videos. Since it is a very visual social network, give free rein to your creativity to offer your products.
Find ways to show things and situations around your product. For example, what is behind it, the people who make it possible, a part of the creative or production process.
In particular, the modality of creating stories to make campaigns it is wonderful, because with enough creativity you can establish emotional connections with your audience. and the way in which he took advantage of the tools of Instagram to promote sexual education among young people.
on creative ways you can take to offer your products.
💡Tip: Using social networks in your business has its joke, . You’ll save yourself a lot of headaches.
Youtube
Learning to offer a product on YouTube is key for your business. Why? active every month around the world and is the second largest search engine after Google.
Making videos requires more effort, but search engines are often generous with content of this type. As long as you do it right.
Let’s go by parts. Whoever comes to you on YouTube will definitely not want to see a commercial for your product. So this is the first rule: create valuable contentwhether informative or entertaining, on topics that have to do with your product or your brand.
For example, if your company sells biodegradable packaging, you can create videos about the impact that the use of plastic has in a certain industry and why your product solves part of this problem.
Of course, look for catchy headlines, use popular hashtags, and be sure to use them to improve your search engine rankings and gain longevity.
And if you’ve already started, don’t stop. YouTube requires you to be consistent in posting videos to build a relationship with your audience. Ingeniate them to produce pieces of…
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