many wonder how to create a page on facebook to sell and if it makes sense to have this channel. If you identified that your target audience is on this social network, don’t hesitate! Having a fanpage will allow you create a community and get new customers.
Why create a Facebook page and not a common profile?
There are multiple advantages of have a Facebook page to sell on a common profile. Here I explain some of the main reasons to create your own page on this social network.
- They offer many more possibilities for brands.
- You will be following one of the Facebook rules
- Your number of followers will be unlimited.
- Users are already used to following company pages.
Let me explain each point in a little more detail.
1. They offer many more possibilities for brands.
From tools for marketing and advertising to statistics to measure and monitor results. All these elements will become evaluation and measurement methods for your business and you will not have them available as a common profile. Here we tell you how for your business.
2. You will be following one of the Facebook rules
One of the rules that Facebook defined for the use of the platform is that precisely the creation of profiles is exclusive to users, while brands had to build pages to have a presence on this social network.
3. Your number of followers will be unlimited.
In a personal profile you can have up to 5 thousand friends, an issue that limits your business if you want more people to know it. On their side, the fanpage they have an unlimited number of followers, making your brand known and followed by millions of users.
4. Users are already used to following company pages.
On Facebook, users tend to follow company pages and not send friend requests for this purpose, precisely because these are two different modes of interaction between different entities within the social network.
How to create a page on Facebook to sell?
Now that the reasons for making a fan page for your business, let’s see how to create a page on facebook to sell. To start, you must enter the main page of the social network and follow these instructions:
- Select “Create a page”.
- Detail the name of your page.
- Indicate the category of your page.
- Add a description.
- Upload a profile photo and a cover photo.
I explain each of them in a little more detail and avoid doubts. Learn how to create Facebook page!
1. Select “Create a page”
On the main page of , within the “Pages” tab, you will find the “Create a page” button on the left.
2. Detail the name of your page
Define the name for your Facebook page. At this point it is super important that the name contains your brand and, if possible, its category, so that your potential clients can quickly identify it.
For example, if your brand is called Serendipity and you sell earrings, bracelets and necklaces, a page name could be Serendipity Accessories.
In the right panel you will find a preview of how your fan page. are we still watching on Facebook to sell?
3. Indicate the category of your page
Choose a category that describes what kind of business does the page represent. You can add up to three options.
4. Add a description
Here you have to include what your brand does, what products or services you offer and if you wish, the purpose of your page. You have up to 255 characters to use in your description.
Then hit the “Create Page” button, and voila! Your Facebook page is now online. But beware! This does not end here, there is still one more step to take.
5. Upload a profile photo and a cover photo
Upload these photos from your computer or from a URL. For your profile picture, we recommend using a logo that helps users identify your page in search results. For the cover image, we recommend using an image that represents the theme of the page.
Press “Save” and, now yes, ready! You have created a Facebook page for your business. The next step will be generate quality content for your followers. Follow Facebook’s advice on .
Now that you know how to create a page on Facebook to sell…
We recommend you take time to see all the options available in Information section. It is key to complete all the data because this way it will be easier for people to find you in the Facebook search engine.
Of course, take into account that from now on the fan page will need maintenance. whether they are publications with a certain frequency, interactions with your public, marketing actions, etc. You have everything to grow on your new site!
This will become a communication channel important with your audience that will help you stay in touch, announce product launches, day closures, offers, giveaways and much more. The options are endless!
For example, if you have a WhatsApp link where your customers can go, include it in the information on the page! And if you haven’t created this link yet, here’s the tool you need:
Lastly, we recommend promote your online store on your new page to drive more visits to it and, thus, make more sales!
In conclusion
Today it is impossible to think of a business that sells online and does not have a Facebook page to sell. By having it, you will be able to capture new audiences possibly interested in your brand, in your products and services. Now the job will be to keep growing the numbers, increase your radius of influence and get them to become frequent customers of your business. If possible!
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