A online catalog is the list of your products or services with their prices. The idea is to display what you are offering here so that your customers can see it from their computers or phones in a clear and practical way. we bring you types, examples and tips for you to shine with yours.
Probably at some point you visited an online store and found a page or a PDF file exclusively about products, right? Well that’s what we call online catalog.
In e-commerce, the digital catalog has become increasingly important. For this reason, in this article we are going to tell you how this method of displaying your products works in a virtual environment. Shall we start?
What is an online catalog?
An online (or digital) catalog is basically the adaptation of a conventional catalog to the virtual environment so that your potential customers can see it from their computers or mobile devices. It has the function of showing your products or services in a practical and accessible way.
Unlike the printed catalogs that we usually receive at home or find in physical stores, the virtual version was designed to facilitate the visualization of the products. With the material available online, your customers can access it from anywhereThey just have to be connected to the internet.
The online catalog is used as a tool to display products with all the necessary information to speed up the purchase decision (size, color, price, etc.). It can also serve as a strategy to promote a new articlelaunch a collection, etc.
In the next section we share some examples of important national and international brands that have created their own online catalogue. Get inspired!
Types and examples of online catalogs
As we said above, among the most used formats is the adaptation of the traditional catalog to the digital version. This is a strategy that helps make the business and products known in the virtual environment, while maintaining its full identity. This is how the Argentine brand does it Amodil look his digital!
Another very common method is (or landing pages). These are exclusive sites to display products, services, company actions, etc.
In this case, the page is created as a catalog in order to offer a deeper and more immersive visual experience of a certain product. Look at the example of the page created by Apple to present the .
4 advantages of creating a digital catalog
Now that you know what an online catalog is, we will tell you what the main benefits of having yours are, look!
1) Increase the visibility of your products
With your catalog available online, the scope of your products will be greater. This is because the distribution and exchange of the material become more practical. In this way, your articles can be seen by a much larger number of people.
In addition, it is possible to improve your catalog with SEO techniques, so your products can appear in organic results of search engines like Google. Later, we go into detail on this point.
2) Facilitates brand recognition
Bringing your products to the virtual environment will also contribute to positioning of your brand. In addition, with good sales, your store will gain more and more notoriety. In the short term it can generate more sales!
3) Eliminate printing costs
By opting for an online catalog, you eliminate printing costs! As the digital version is hosted in a completely virtual environment, your investment will be focused solely on the creation and hosting of the material. Cross these out!
4) Contributes to caring for the environment
When you opt for the online catalog before the physical one, you not only avoid printing costs but you also contribute to the care of our planet, helping preserve trees, reduce pollutants and save water.
We invite you to learn about the history of Tiendanube, which is committed to environmentally friendly e-commerce:
9 tips to create your online catalog
Creating a involves work and requires a lot of attention. Therefore, we share 9 tips for you to create yours successfully. Grab a pencil and paper, we’ve already started!
1) Select excellent photos of your products
This advice is essential for create a catalogeither online or in print. To ensure that the customer has the best visual experience of the products, it is necessary to choose excellent images. What does this mean? High quality and resolution photos that are true to the dimensions and colors of the article.
We recommend that you also take photos from different angles so that the consumer can have a broader and more comprehensive view of the product. The idea is that you can know everything about the article, as if you had it in your hands.
2) Detail the description of your items
To avoid doubts and speed up the purchase decision, it is important provide all the information your potential customer needs about the product. Therefore, we recommend that you pay special attention when describing them.
Data such as size, material, recommendations for use, exact measurements, etc. They are extremely important and prevent the customer from having to contact you, increasing your chances of selling and reducing your contact rate.
3) Offer a responsive design
To make sure the browsing your catalog be excellent on both computers and cell phones or tabletsyour design should be responsivethat is, it has to adapt to any device.
For example, when viewing the catalog through a mobile device, the quality of the images, text and other graphic elements should be the same as those seen on a computer.
Pages with basic errors such as broken images and misaligned text can cause discomfort and insecurity in visitors. Therefore, investing in a responsive design should be a priority.
If you have one, this functionality is included in our packages, so you won’t have to worry about it.
4) Create clear categories
The purpose of your catalog is display your products in an attractive and practical way. Therefore, we recommend separating them into categories so that it is easier for your customers to find what they are looking for. Help them buy from you faster!
5) Take advantage of your brand identity
To build a successful catalog, we recommend use the elements that are already present in the identity of your business. This includes colors, fonts, graphics, logos, etc.
If you haven’t added that personal touch to your brand yet, this is your chance to do so!
We share an article with everything you need to know about branding:
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6) Insert links
Including links in your digital catalog that direct your potential customer to your online store or to a specific product page can have a very positive impact on your conversion rate.
In addition, with this practice, you decrease the number of clicks your customer needs to complete a purchase. These are all strategies that can help you increase your .
7) Offer a positive browsing experience
Browsing an online catalog, whether it’s in a PDF file or hosted on a website, has to be convenient and enjoyable. Therefore, it is important guarantee some elements that will facilitate navigation of the users.
To do this, when creating your digital catalog project, make sure it contains:
- search system: thus, the visitor will be able to easily find the articles that most interest him.
- interactive index: This will allow the user to click on the topic they want, taking them to the page they are looking for.
- Zoom and full screen option: very important points to offer a deeper insight into the images in the catalogue.
- Internal and external links: If the customer decides to buy the product, you can redirect him directly to your online store.
8) Optimize your catalog for search engines
Google indexes various types of content: blogs, websites, images, PDF files, etc. Therefore, to ensure that your catalog is well positioned in search results, it is important invest in SEO.
To do this, you have to try to understand what your target audience is looking for in the main search engines, such as Google, and how they do it, that is, what terms they use. So it will be possible define and work on your online catalog based on them.
By doing this, your catalog will have more chances of appear in the first search results and, thus, generate more visibility for your brand.
Check out these tips on how to do SEO professionally!
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9) Use good (and practical!) tools to create online catalogs
Creating a digital catalog requires some work time. If you are not an expert in , you can count on the help of a professional or look for practical and didactic tools to do it yourself.
There are a number of very efficient tools on the market that can help you create an attractive catalog. We recommend you:
Do I need a virtual store to create a digital catalog?
No, you do not need to have a virtual store. The online catalog can help you take your products to the digital environmentwhether they are sold in physical stores, showroomthrough social networks, etc.
It is a key resource to spread your work widely in a practical, economic and ecological way. If you have an online store already running, the digital catalog can be a great strategy for your potential client, In addition to viewing the products, you can also buy them on the same site.
One of the main benefits of is to centralize the information in a single environment, reducing the number of clicks and increasing the chances of conversion. This, without a doubt, can be more advantageous for your business.
Do you want to create your Cloud Store? I followed these 5 steps!!
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We hope that with these tips you can create a great online catalog for your store and amplify the reach of your products.
And if you still don’t sell online and are looking for a complete and secure platform, what do you think? ? Join e-commerce too!
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