In the field of fashion, plus size is called large clothing sizes. What might seem like a simple category implies a very important social debate that, fortunately, is taking place today. Therefore, we are going to talk about the Law of Sizes in Argentina, what is plus size and the responsibility that we must have with this issue.
Plus size and e-commerce
In Argentina, fashion is among the preferred categories for online shopping.
According to , the exclusive Tiendanube annual e-commerce report, 46% of online stores are dedicated to the clothing segment. To this we can add an additional 8% that is devoted to fashion accessories.
Given that more than half of the Tiendanube is focused on this item, it is a topic that is particularly interesting to us. Likewise, it seems important to us to make a commitment to contribute what we consider best, from our place.
What is the first thing that many think when buying clothes online? They are probably wondering how the garment will fit. In addition to the quality and texture of the fabric, if the photo will reflect the exact colors, the doubt with the sizes is recurrent.
This situation is in no way the responsibility of the e-commerce itself. In fact, the success of virtual clothing stores and their ever-increasing trend shows that people are enjoying buying fashion products online.
Our platform, for example, has multiple customization options. In addition, we encourage having a size chart that reflects garment measurements and is as inclusive as possible with all kinds of bodies. See how the girls do it!
Let’s go back a few steps to start from the base and ask ourselves what plus size is and think to what extent this way of naming and categorizing sizes corresponds. The issue goes beyond the practice of online sales: it is a problem that belongs to the marketing of clothing, in all formats.
What is plus size? Meaning
The plus size refers to the so-called “big sizes” or “special sizes”. These are expressions widely used in the field of fashion and, however, they have implications and consequences that are important to identify.
The debate around what is plus size
Talking about a special or plus size means understanding smaller sizes as “normal”. This already represents a problem because the underlying message is that some clothing sizes would be common, while others are private.
Precisely, when asking ourselves what plus size means, we seek to focus on this point. In truth, we should understand all sizes as “normal” since the variety in the design tries to represent the diversity of bodies and physical constitutions that exist.
Being aware of this heterogeneity and offering the largest number of options would greatly improve the shopping experience in the fashion industry.
In this line, for a long time there has been talk of brands with inclusive sizes or real sizes to refer to those places that have a wide variety. Although this should be closer to being the rule than the exception, the truth is that the category is friendlier.
Along with the idea of โโspecial sizes, there is also talk of , that is, those who exhibit large size garments. Here the debate is similar: why do we need to distinguish between these models?
While some present themselves that way to, for example, apply for a job, others say they shouldn’t have to be called that. Or, that they do it on a “temporary” basis until we are socially more accustomed to seeing models with different physical builds.
What is Plus Size Day?
Plus Size Day is October 6 and was born with the aim of overthrowing beauty stereotypes, making this controversy visible and valuing the variety in physical textures.
This date encourages to appreciate the body of each one, along with the confidence and security in it. Likewise, it is aimed at normalizing the appearance of any plus size model so that it ceases to be something different or special.
From Tiendanube and within the framework of Plus Size Day, we chose to take advantage of the occasion to raise the debate again, learn more about the subject and rethink the way in which we refer to these extremely important points.
From our social networks, we launched a campaign talking about this topic. Our objective is to emphasize the problematic that the denomination brings with it in order to question it.
For all this, it is that we ask ourselves what is plus size and why we believe that the “plus” is superfluous. This is how we thought of talking about this date as Size Day: emphasizing the idea that the important thing is that we review the way in which clothing sizes are designed in the fashion industry.
We invite you to join the conversation on our social networks! Not only about what plus size clothing is or, more specifically, the implications of this denomination, but also about the idea of โโthinking of this date as Size Day.
Know more:
Article
What is the Law of Sizes
Law No. 27,521, “Law on Sizes”, establishes that all clothing must be manufactured, made, marketed and imported in accordance with the Single Standardized System for the Identification of Clothing Sizes (SUNITI).
This is what the , where all the official information about it appears.
The real key to all this problem is linked to the Size Law in Argentina, a point that becomes more urgent every day.
The National Institute of Industrial Technology (INTI) carries out the Argentine Anthropometric Study (EAAr). This is the first federal survey of the morphology and measurements of Argentine bodies. This investigation is required to later complete the Law of Sizes.
The result of the study will constitute the First National Database of Anthropometric Measurements and will provide the Tables of Body Measurements of the inhabitants. In this way, a better understanding of Argentine human body sizes and shapes can be achieved.
Font
This study seeks to develop a table of sizes in Argentina, something that would seem obvious and, even so, does not exist. It is about being able to define the shapes and dimensions of the population’s bodies to develop an official size system.
The main benefit of this would be that both manufacturers, distributors, designers and merchants in the clothing and fashion sector will carry out their work adapted to real users who will then buy the products.
Plus size clothing sizes: what you can do in your Tiendanube
Yes, surely you are wondering how to put all this into practice. Cool! With this in mind, let’s prepare some tips for your clothing store.
- Size Chart: This point is absolutely crucial. Prepare a good guide that guides customers on what the sizes of your garments are. At the end of this article we leave you several examples for you to take as a reference.
- Instructions for taking measurements: Whether with photos, videos or text, you can explain to buyers how to take measurements to understand what the right size is.
- The more detail the better: the users who visit your website will appreciate that you provide them with as much information as possible in the description of the garments. You can talk about the fabrics, if they are rigid or if they yield, the type of cut they have or their texture and pattern.
- System: we suggest you offer these options in case the garments are not what the client expected. This provides a lot of confidence when making the purchase, it will surely generate more sales!
- The issue on the table: there are many. You can take advantage of some communication (be it in your network content, email marketing, etc.) to talk about the issue of clothing sizes and how your store solves it to provide a good service.
Having an excellent size chart in your online store will offer a great shopping experience. It is the fundamental tool that every clothing e-commerce must have.
After all, it is a matter of providing the client with as much information as possible about the garment, as if they were holding it in their hands, so that they can decide with security and confidence.
Examples of stores with size charts
To close this article, we want to bring good practices! Below we have listed cloud stores with good clothing size charts for you to use as a guide and inspiration.
Unisex
๐
๐
๐
๐
๐
๐
๐
Woman
๐
๐
๐
๐
Men
๐
Facebook Comments
Disqus