In this article we are going to tell you what discount coupons are and why you should offer them in your online store.
Don’t miss out on this great strategy to grow your business, take advantage of it for special ecommerce dates like and !
What are discount coupons
Discount coupons are a key tool in all that serve to attract potential consumers, retain customers and promote your brand on the internet.
Through the discount coupon, a code is generated that your customers have to enter at the time of completing their purchase to obtain the benefit.
An example of a code can be “SHOES20” to offer a 20% discount on all the shoes you sell in your store.
There are different types of discount coupons, but these are the most effective!:
- Discount for a fixed amount
- Discount rate
- shipping bonus
Defining how to promote these coupons will depend on the objectives of your business. For example, if your goal is to get new buyers, a good strategy would be spread the discount code through your social networks. This is how the Tiendanube does it on its Instagram:
On the other hand, if what you are looking for is to retain customers, the most recommended is run an email marketing campaign aimed only at those people who have already bought from you.
What are the advantages of offering coupons in your store
1) You attract new customers
Online consumers have a , that is, they expect to be able to use any purchase channel (online store, physical store, etc.) and choose the time of day that suits them best in order to make it happen.
The result is that every day millions of shoppers use the internet to find and compare prices of the products they want, which is why competition between online stores is increasing.
In this context, it is essential to be able to use all the tools you have at hand to attract customers and increase your sales.
In addition to doing email marketing and having a website responsive (that is, that it adapts to all types of mobile devices), offering discounts through coupons is, without a doubt, a great way to achieve this goal since you encourage the purchase of those people who have not yet bought in your store.
2) You can recover potential customers who abandoned a purchase
The percentage of people who abandon a purchase before confirming it is really high: it is estimated that it is around 65% of all online buyers in Argentina.
This implies, on the one hand, that you have to focus so that . On the other hand, if this situation occurs, you can take advantage of it to draw conclusions from abandoned purchases and understand if there are chances to recover some of those potential customers through online coupons.
You can also use a strategy called remarketing to offer discount coupons outside your store (in , for example) to those people who abandoned purchases on your site and, thus, get them to come back to buy from you.
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3) They allow you to retain and build customer loyalty
It is always good to take care of the customers who buy from you regularly, so offering them promotions and rewards is a good method to achieve this.
If you identify these buyers, send them exclusive discounts by mail so they can see that . 🙂
4) They are a good strategy to promote new products
If you are about to launch a new product in your store, you can offer a special price for a limited time as a form of promotion along with the other strategies you have thought of (email marketing, advertising on social networks, etc.).
In this way, you will encourage your audience to be interested in the novelty!
5) They serve to activate the sales of little-sold products
In case some of your products are not getting much attention, creating a discount coupon for them is a good way to get back on the radar of your buyersand don’t take up space in your deposit!
If you have a Tiendanube, learn . Don’t waste any more time, and add sales to your business through these coupons!
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