e-commerce It is the entire process of buying and selling products or services online offered in Mexico through different platforms and sales channels. It can also be called e-commerce.
when we imagine e-commerce in Mexico, we can visualize it as an ocean of which we know certain parts, but a large percentage of it remains unexplored. Dare to dive with us among some of the most relevant data and figures of electronic commerce in Mexico and give you a better idea of the opportunities that you can take advantage of to undertake.
In addition, we will give you some recommendations of ecommerce reports in Mexico that you should have on your radar, in case you want to delve into the subject and obtain interesting statistics for decision making. Accompany me!
What is ecommerce in Mexico?
Ecommerce or electronic commerce is the entire process of buying and selling products online that can be offered in Mexico through the use of dedicatedmarketplaces, online stores and social networks.
Learn more…
Article
When we talk about ecommerce in Mexico, we refer not only to a sales channel, but to an entire universe that allows commercial transactions through a digitized and decentralized structure.
How does electronic commerce arise in Mexico?
In Mexico electronic commerce or ecommerce was born in the early 90s with the creation of the ‘.com.mx subdomains‘ supporting those companies that wanted to start doing business online, despite the short penetration of the internet in those years.
However, it was through digital adoption, the gradual reduction of prices in computer equipment and services as successful as Infinity of Telmex, how the digital gap was reduced and the digital ecosystem was accelerated in Aztec lands.
How much is ecommerce worth in Mexico?
Ecommerce in Mexico reached a value of 401,000 million pesos, in accordance with . This figure represents a growth of 27% in relation to the previous year, where its value was 316,000 million pesos.
However, e-commerce in Mexico still has a lot to give, since it is estimated that in 2021, of 10 SMEs in Mexico, only 6 sell online. For this reason, there are still many things to do to encourage the use of digital channels.
How much does ecommerce represent in Mexico?
Given this growth, ecommerce in Mexico at the retail level represents 11.3% of total retail sales according to AMVO data. This is a positive number since it is not only 2% higher than in 2020, but it is increasingly closer to countries such as Spain and Canada, where total sales represent 13%.
In particular, the states that reflected the greatest growth in terms of sales in Tiendanube were Chihuahua with a growth of 89%, Zacatecas with 74% and Guanajuato with 54%, according to data published in our .
How much did ecommerce increase in Mexico in 2021?
During 2021, ecommerce in Mexico increased by 27% compared to the previous year, according to data from the Mexican Association of Online Sales (AMVO).
What place does Mexico occupy in ecommerce growth?
Speaking of total numbers, Mexico is in the top 5 of countries with the highest growth in e-commerce, surpassing countries like India, Brazil, Russia, Argentina and France. This place has been maintained for the third consecutive year, indicating that it is not only a trend but a practice that is becoming more frequent, positioning itself among the preferences of users.
📣Fact: Mexico exceeds by more than 10 points the world average of growth in e-commerce. While the average is 16.3%, our country is at 27% compared to last year.
How many people bought online in Mexico in 2021?
If we consider that 39% of the Mexican population acquires goods or services online and the Mexican population is around 128.9 million inhabitants, we can conclude that about 50 million Mexicans made online purchases in Mexico in 2021.
According to , 30% of online purchases take place in Mexico City, being the most important location in terms of digital commercial transactions. In second place, the Mexican southeast with 18% and in third place the west and center of the country with 17%.
📣Fact: 55% of Mexican digital buyers are women. The majority of 25 to 34 years (32%) a banked segment that prefers to make purchases via smartphone (98%).
learn more
Article
Why do Mexicans buy online?
The five main reasons why users buy online are:
- Receive your purchases at home (55%)
- Savings in time and transfer to physical stores (46%)
- Finding products not available in a physical store (43%)
- Make your purchases anywhere (40%)
- Find more promotions and discounts than in physical stores (39%)
In addition to these benefits, Mexican digital buyers feel safer when buying online. At least 7 out of 10 feel very safe when buying online, according to AMVO data.
What is the most sold online in Mexico 2021?
In 2021, three categories were positioned as the best sellers in Mexico: food delivery, fashion and electronics. Let’s see how Mexicans’ online shopping preferences are distributed:
- Food delivery (72%)
- Fashion (64%)
- Electronics (55%)
- Culture (52%)
- Toys (51%)
- Beauty and personal care (49%)
- Appliances (47%)
- Furniture and home decoration (42%)
- Sports (40%)
- Tools (40%)
In terms of services, subscriptions to platforms, whether streaming or video are positioned as the favorites of Mexicans with 79%, followed by payment of services with 75% and telecommunications with 71%.
📣Fact: the most used device to buy online is the smartphone with 98%, followed by laptops with 70% and desktop computers with 37%.
Who regulates electronic commerce in Mexico?
In Mexico, ecommerce or electronic commerce is regulated by different organizations such as the Ministry of Economy and PROFECO. Both institutions have been responsible for establishing the basis for participation in the digital ecosystem.
Documents such as and act as important mediators in complaints originating in electronic commerce in our country.
Also check…
Article
📣Fact: the debit card is still the most used payment method when shopping online with 88%, followed by cash on delivery with 74% and cash payment in commercial chains with 65%.
How is the ecommerce industry in Mexico?
In 2022, the ecommerce industry is a complex and at the same time hopeful scenariosince despite the challenges to be faced such as low banking usage rates, the distrust of buyers when providing their personal data to make purchases online and the obstacles in logistics to ensure that e-commerce operate smoothly, in the scenario Players who seek to lower the barriers have entered the country.
One of the most important players in this ecosystem is Tiendanube, since in just 2021, the customer base increased by 28%, with more than 90 thousand active stores throughout Latin America. Today there are more than 100 thousand brands that trust us to sell online and the numbers do not stop growing. This is just a reflection of an almost basic need for Mexican entrepreneurs: to sell online and expand the scope of their business.
Create your online store now
Perspective of ecommerce in Mexico
When we think about the future of ecommerce in Mexico, it is possible to think of a development by leaps and bounds in terms of digital adoption. Although the pandemic triggered many of the important indicators for electronic commerce, the role played by fintech, startup and social networks can work as a trigger for the acceleration of the digital ecosystem.
It is projected that by 2025, ecommerce in Latin America will grow 31% annually, applying not only to market leaders such as Brazil, Mexico and Argentina, but also including economies such as Peru, Bolivia, Paraguay and Guatemala, where it is expected that growth reaches a rate of up to 70%.
Learn more…
Article
What will ecommerce be like in Mexico in 5 years?
Ecommerce in Mexico in five years will grow 226% according to data from Google and Euromonitor. in your report It is estimated that in 2025, ecommerce in our country will represent 24% of all retail sales.
However, it is not necessary to think about the extinction of physical stores, since these will still represent 42% of total sales, positioning themselves as excellent complementary tools to the shopping experience and distribution centers, advancing more and more towards a omnichannel sales model.
This growth is supported by the interest in queries related to keywords such as “buy online” or “buy online”, which increased by 71% in 2020 compared to last year.
Some trends for ecommerce in Mexico Coming to the fore in 2022 and featured in our 2022 E-Commerce Annual Report are:
- Use of augmented reality tools as a complement to online shopping.
- Acquisition of chatbot for constant care service.
- Presence of omnichannel strategies to make purchasing methods more flexible.
- Increase in smart locker to improve logistics and product delivery.
- Participation of cryptocurrencies as accepted means of payment in online stores.
- Adding models direct-to-consumer (D2C) to avoid intermediaries and extra costs.
All these trends translate into a promising scenario for 2022 and the future of ecommerce in Mexico, consolidating itself as one of the channels that offers the most possibilities to businesses and buyers.
And I invite you to review this other article if you want to know in depth, its benefits and how to make one. 🚀
In conclusion
For some, talking about ecommerce in Mexico is still a coin in the air, however when the main indicators are analyzed, we can observe an upward trend that not only benefits entrepreneurs but also moves and focuses on the habits of buyers, providing them with new and better tools to meet their needs and improve their shopping experience.
If you really want to enter the world of ecommerce in Mexico, the best way to master it is given by Tiendanube. We are the preferred e-commerce platform for entrepreneurs in Latin America, more…
Facebook Comments
Disqus