of a brand is essential for a business that is venturing and expanding on the internet.
By being aware of what is being said about your brand on social channels, you will have an idea of the image that your customers have of your company and, from there, evaluate possible strategies to promote online channels.
There are various tools that offer the monitoring service, some free and others paid. If you are a beginner in the world of ecommerce and you have a small marketing budget, it will be convenient for you to choose a free tool.
But if you are already at an advanced level of your online business and you have a large volume of users who interact with you on your social networks, site or blog, it is worth using a paid platform.
To help you choose the most suitable tool for your business, we investigated which ones are on the market today and made an analysis of the most relevant ones. Look!
This Canadian tool was born in 2007 and today has large clients such as Coca-Cola, Nike and the BBC.
Main advantages
- Collect a large volume of data instantly.
- Flexible and intuitive platform.
- Wide variety of monitoring reports to analyze.
- Possibility of integrating the platform with Google Analytics to obtain more analytical reports.
- Possibility of requesting a demo version to test the tool.
- Excellent customer service.
Main disadvantages
- It collects a lot of spam in its search for keywords, especially on blogs.
- Sysomos has a variety of tutorials, but only in English.
- In turn, technical support is also only in English.
Price
On its website, Sysomos does not mention the price. For more information on this, you can.
Just like Sysomos, Radian6 is one of the most popular foreign tools around the world.
Main advantages
- It collects a large volume of data with great speed.
- Flexible and intuitive platform.
- Excellent customer service.
- Possibility of requesting a demo version to test the tool.
Main disadvantages
- Very complex start-up process.
- Can be an expensive tool for SMEs.
- It has a with many informative videos, but only in English.
Price
Radian6 does not report its plans or prices on the web. For more information .
Advice: As the tool can be quite confusing at first, we recommend that you click on ‘Request a demo’, complete the form and wait for the response.
Founded in 2010, SproutSocial is known for its friendly interface. Companies like Dove, Nokia, Yahoo!, and Ups use this tool.
Main Advantages
- It offers 30 days free to try the tool, on any plan you prefer.
- Simple and intuitive platform with all the information from the different social channels collected in a single mainstream (a single column).
- Allows you to schedule future publications.
- Great customer service.
- Provides a quick score of how well you’re communicating with your Twitter audience and .
Main disadvantages
- It can be expensive for SMEs.
- Facebook users cannot be tagged in posts from the platform.
Price
It has , starting at 99 dollars the most basic.
other tools
In addition to the four tools mentioned above, there are other platforms that provide this service and can help your business, regardless of the stage it is at.
Compare them to be able to make the right decision!
Helpful tips on monitoring
If you are new to the world of social network monitoring and you are just starting to use one of these tools, pay attention to the following tips to boost your performance:
1. Analyze what your real needs are before hiring a tool
What do you seek to obtain by monitoring your social networks? Do you just want to watch what happens or get involved in the conversation with your followers? Is there a very large volume of users that interact with your brand or is it possible to control the dialogue with your followers without major difficulties?
Platforms like Sysomos, Radian6, and Sprout Social generally have large clients and huge volumes of online referrals.
If your store is that large, it is worth the risk of paying for one of these tools, but if not, we recommend and analyze if it meets your needs.
2. Create a keyword list
Choose relevant keywords to find out what people are saying about your business online.
Start by including your brand name, the products you sell, and the name of your website. Keep in mind that if you define very general keywords, you will attract useless information that will harm your analysis.
For example: if you have a shoe store and define the keyword ‘shoes’, the tool will collect many mentions that have nothing to do with your brand. Therefore, put emphasis on specific words.
3. Define the most relevant metrics for your business
The main monitoring tools offer multiple metrics to be analyzed, such as ‘influence’, ‘sentiment’ or ‘interaction’. Still, not all of them may be useful for your particular business.
Therefore, before hiring one of these platforms, analyze the strengths of each competitor and choose the one that provides the most benefits for your business.
Beyond the variety of indicators, focus your efforts on those metrics that have value for your company.
4. Use sentiment metrics to reverse dissatisfied customer cases
It is inevitable that an online store will receive negative reviews. As we have already said, within the monitoring tools there is a ‘sentiment’ metric with which you will be able to see if your brand was cited in a positive, neutral or negative way on any social channel.
If you find you’ve received constructive criticism, use it to improve your business – there’s nothing like it. feedback (opinion) of a consumer to make you grow.
Here it is important to detect who were the people who complained, and as far as possible, get in touch with them to better understand the reasons for their discontent. That can make you win points in favor with the customer, who will probably look at your store with different eyes. 🙂
5. I invested in relationships
Being attentive to the needs and desires of the client is to be one step ahead of the competition.
You will not always be able to respond to all consumers, for this reason, analyze which of them have the greatest influence on your business and the other followers.
Those who interact often with your brand will be more relevant and it is important to take care of their happiness by answering them and offering them some compensation (a discount for example).
The important thing, at this point, is to make the client feel important since, in the end, he is going to be the main spokesperson for your brand.
conclusion
Whether it is a small, medium or large company, there are many things that are said about it on the internet.
Study the most relevant metrics, analyze your business in depth and, above all, know the behavior of your customers to improve the .
Do you have any experience to share with us? Tell us in the comments! 🙂
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