Know and respect the rights of our clients and potential customers is a good way to retain them and create a serious and trustworthy brand image. Your clients will value it and they will recommend you; and who does not know you will generate Greater confidence when buying your product if your store respects the rights of its consumers.
It is about “doing things right”, about framing your business seriously and as a company in the online world. That’s why, we detail the rights of your consumer public that you should take into account when selling products or services.
1. Provide clear and accurate product information
It is key to have all the relevant information about the product. For example, if what you are selling is a notebook, you must indicate the number of sheets, type of sheets, hard or soft cover, etc. In short, everything that is necessary so that when the customer receives the product, he receives what he bought and not an illusion. A bad example of this point is the hamburgers at Mc Donald’s, which are quite different from those we see in advertising.
Many times the information can even be indicative, especially in innovative products that attract for their design or aesthetics, but we do not understand their functionality. Also showing the product in use is a good marketing strategy that has to do with the duty to provide clear and precise product information.
2. Display the price
The price must also always be displayed, unless you dedicate yourself exclusively to wholesale, or in the case of jewelry or works of art.
3. Maintain a dignified and equitable treatment with the client
I mean: “the customer is always right” (even if he is not). A reluctant, disrespectful response or outright lack of response can result in more than one less customer. , What word of mouth, for example, can be positive or negative, and in the latter case it is difficult to reverse. So even with the client more insistent, you have to keep smiling. 🙂
4. Communicate the conditions of sale
This point is linked to the duty of information that we referred to earlier: say everything about delivery times, means of payment and shipping; In short, everything related to the purchase process also implies that clear procedures are established and reported for cases of return and exchange.
As in life, it is very important to fulfill what one promises and that is why it is convenient to establish conditions that you know you will be able to fulfill.
5. Issue the invoice
And last but not least: invoice must be issuedeither as a monotributista or as a company (in the event that you have partners and they have constituted it).
All these rights (and others) are regulated in the Consumer Defense Law 24,240.
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