If you have wondered how you can put your business on Google Maps, I must tell you that it is not something too complicated. In this article I will explain how to do it and the advantages you can have by doing it.
Why appear on Google Maps?
Thes people search Google every day for the information they need. From businesses, companies and even professionals who provide services. Therefore, it is key that your brand appears as an option among the thousands of search results. And not only that, but that it appears prominently.
Google is an excellent tool with which you will be able to increase your visibility in Google searches, attract customers and increase your sales.
Best of all, it’s totally free! Keep reading and find out how to take advantage of these Google tools.
How to put my business on Google Maps?
For your business to appear on Google Maps you will have to create a Google Business Profile (formerly known as Google My Business), and follow a few steps. I list them for you:
- You must have a Google account
- Start creating your Company Profile with the name of your business and category
- add your location
- Personalize with photos of your business
- Manage your profile
Create a Google account
The first thing you need to create and manage your business profile is a Gmail email account which is free and you can create it in a very simple way. if you don’t have it
Start creating your Company Profile
For that you have to go to this page. either from a computer or mobile device. You also have the option to install the on your cell phone, so you can manage your profile whenever you want.
Once you enter the Google My Business portal, choose the ‘Manage Now’ option.
add your location
At this time you will add the address of your physical business so that later you can appear on Google Maps.
Advantages of the Google business profile (Google my businnes)
The business profile (or Google My Business) is an online tool that allows you to create your business listing on Google and appear in search results when people search for your business or your category, in a (very) privileged positioninside the first page. In addition, with this tool you will be able to appear in the searches of Google Mapsincreasing your reach and notoriety.
Among the main advantages of this tool, we can highlight:
- You gain visibility in Google search results.
- Show key information about your business to your potential customers.
- you get information about them through search statistics or analyzing the most frequent questions they ask.
- You build trust through ratings and reviews, getting more potential consumers to contact you.
For this tool to help you attract new buyers and drive traffic to your online store, it is very important that your file is optimized. That is, what you show there has to be armed with the focus on your ideal client and your business goals. We will delve into this further below.
On the other hand, it is key that you know that appearing with a business profile on Google Maps It is a very powerful local SEO tool. since it is specially designed for searches that contain a geographic component. What does this mean? that helps you reach people who are physically close to your businessorganically.
When does my business appear on Google Maps?
After optimizing and managing your business profile and listing. Google will send a code via letter to the address you provided. With this you will be able to verify your profile and you will appear in Google Maps.
How to have an optimized business profile
Once you have created your listing, it is very important that it is optimized so that your potential customers find you quickly.
These are the 5 points to keep in mind when completing your business information on Google My Business:
- Keywords for your business description: Think about how your potential customers would search for your products or services. Use keywords from your field and add the benefits you offer. For example “Shipping nationwide”, “Shipping to CABA in 24 hours”, “Buy online and receive at your home”.
- Attractive and excellent quality photos: It is key that you include photos of your business. If it is a place on the street, you can add a photo of the front to make it easier to identify it and also photos of the interior. If your business is for exclusive online sales, add photographs of your workspace to generate greater confidence.
You will be able to select an image for the logo and another as the cover that will appear in a more prominent size.
We also suggest uploading photos of your “star” products or services to give customers a quick idea of what you offer. - Means of contact and hours: If you have telephone customer service, it is very important that you detail your number. Potential customers often call businesses directly from the Google business listing. It is also essential that you include your email.
If you have fixed opening hours, we suggest you report them in your business file and, if you change them throughout the year, don’t forget to change them! Business hours are one of the most common queries that users make on Google, so it is very important to always keep them updated. - Link of your website or online store: To drive traffic to your virtual store from Google My Business, it is very important that you include the link to the main page of your ecommerce.
- Feedback from your customers: It is ideal that the business card also be “nurtured” by the feedback (return) of your customers so that more people are encouraged to buy from you. So encourage them to rate you and leave you feedback! The businesses with the best ratings are the ones with the most chances of selling on Google My Business.
- Regularly update your profile: it is necessary that your Google My Business profile is always updated, otherwise it can be counterproductive for your business and can generate a bad user experience. Whether you change your phone, business hours or even your email, remember to apply those same changes to your Google business listing.
Regarding the photographs, keep in mind that customers, in addition to being able to leave a rating and a comment about their experience with your brand, can also upload their own photos, which, in general, are not usually of good quality. So it is key that you yourself take care that there are good photos on your profile and constantly review this.
And, if it’s about customer service, in Google My Business users can also leave you questions (don’t worry, you’ll receive a notice of this by email). We advise you to answer them in a timely manner to clear up frequent doubts and not miss out on sales opportunities.
Conclusions
Now you know how to add your business on Google Maps using the Google Business Profile. Remember to keep your information up to date, as well as constantly review the reviews that are made of your business and stay active. It will allow you to improve the experience of your customers but it will also make you relevant to Google and it will be a great local SEO tool.
At Tiendanube we know that it is important to have an online version of your business and to know the possibilities you have to sell what your business manages online. For this reason, we invite you to try our platform in a way that you can take your business to the next level.
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