Natalia says that on the first trip to China that Alberto and Luciano made (that is, her husband and Flavia’s), they saw a business opportunity that consisted of import decoration products. They decided to bring them to Argentina and the sale went very well! So much so that Natalia assures:
“We encourage ourselves a little more every day, until today we sell more than 2,000 items. We incorporated bazar and we have an incredible assortment.”
Through retail and wholesale, Binah Deco grew until it reached five physical stores in the Autonomous City of Buenos Aires and a warehouse in Avellanedawhere they keep all the merchandise. In addition, they have an office in Palermo, where they manage their Tiendanube, marketplaces and the design, communication and customer service teams work.
A very important feature is that the brand puts special focus on the service it provides to its buyers:
“We have a personalized customer service. On the one hand, we have all the inquiries from new customers who want to buy, who want to know about the product.”
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“On the other hand, we have after-sales service which, for us, is essential because everything that has to do with taking care of the customer, building loyalty and making them buy from us again, is key.”
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In relation to her Tiendanube, Natalia assures that, since they started their business, they always saw the online and offline channel as a wholeTherefore, for Binah Deco it is very important to show the same products from the physical store, in the online store.
“We came to Tiendanube because we were looking for a platform that is agile, dynamic and that we can self-manage. That we do not depend on a programmer to upload promotions or to change a banner.”
In Tiendanube, Binah Deco found a great technological ally for the growth of its brand in the online world. A space where you can display your products to sell online and continue promoting your business.
“We have more than 2,000 articles and we need automated processes. This means that our business can continue to grow, with a platform that accompanies us in our growth.”
Today, Binah Deco’s great challenge is to take its products to new such as Uruguay and Chile. Luckily, they have an e-commerce platform that allows them to make this project a reality. 😉
With Tiendanube, the brand has the possibility of offer international payment and shipping methodsin addition to configure multiple countries, languages and currencies. Although this is not an essential requirement to make sales abroad, it can be useful so that potential clients from other parts of the world can see the prices in their local currency and, if applicable, navigate through it in their own language.
“We have a lot of people who contact us and who want us to reach (those countries). So we still have a long way to go.”
And you, do you already know what products to sell online? Don’t waste any more time and . In Tiendanube you have a 30-day free trial! We are waiting. 💙
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