francis sfreddo is the founder of , a healthy and online store whose main mission is to offer the best products on the market, in one place, to eat rich and healthy.
In this video he tells you about the beginnings of his business: why he started, what were the main challenges and the obstacles that appeared in the process.
He also shares a super valuable advice that invites you to get in tune with what really matters. 🙂
Transcription
I am Francisco Sfreddo, I am the founder of Gurú Market and we offer healthy and natural products.
It was very difficult for me to find healthy products: I went from dietician to dietitian looking for products and not everything I was looking for was always there and it was always difficult, more than anything because of a matter of time.
Then the idea arose of being able to achieve in a space to have the greatest possible quantity and offer of healthy products. There wasn’t as much on the market and there was a lot of demand and then it was like: “ok, this is good for a lot more people”. So that’s kind of the beginning.
The first online challenge: how do you make yourself knownhow to make people know you that is the most difficult part, to start having a presence and especially when it comes to reaching the customer, who can see from your ad, get to the store and make a purchase.
Because sometimes that happens, along the way you lose customers and you don’t realize why you are losing customers and understanding why this is happening is a great challenge, more than anything because ecommerce is about an experience for the consumer. It is not the same as going to the supermarket, the grocery store or the dietician.
It is a constant experience and for us it is very important to know, to always be aware of these things, to be present in the communication that is fundamental and above all in the experience they have, drom the time they start shopping until the product arrives at home.
We take as the main channel . We carry from recipes to more playful options and there we invent different proposals with and make games with surveys. We also started with a new segment called “healthy story” and it is about telling something that seems obvious but is not, which is the origin of where that product comes from.
We also have the newsletter part that we do every week with news, promotions and products. In this segment, being so new here in Argentina, it is necessary to tell, communicate and give it a more playful face so that by playing you can learn and get to know at the same time.
A tip for those who already have a store or are just starting out is to keep in mind who we want to reach, how we want to reach them and, above all, think about the experience that customer is going to have. That will determine later if he recommends you, if he buys from you again. Word of mouth is very important.
Everything has a time and sometimes those times are not what we expect. It’s a learning learn from those times and enjoy the process. And learn from all the people who are close and willing to share their experience. That is the most important. The rest comes alone.
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